{"id":6997,"date":"2019-10-10T09:30:39","date_gmt":"2019-10-10T13:30:39","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6997"},"modified":"2023-10-30T14:09:14","modified_gmt":"2023-10-30T18:09:14","slug":"how-to-supplement-your-copywriting-team","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-to-supplement-your-copywriting-team\/","title":{"rendered":"How to Supplement Your Copywriting Team"},"content":{"rendered":"\n

Badly written or simply ineffective copy is a silent killer of online sales and lead generation. Managers who have even a small team of good copywriters working for them never take them for granted. A quirky combination of knowledge, creativity, and concentration, copywriters need head space, silence, comfortable chairs, good keyboards, and the most generous deadlines possible.<\/p>\n\n\n\n

\nhttps:\/\/twitter.com\/RyanHolmerr\/status\/1207804661618503680?s=20\n<\/div><\/figure>\n\n\n\n

As your brand grows, so do projects. They grow in number and complexity, and copywriting assignments\u2014from ecommerce and technical manuals to sales presentations and white papers\u2014become harder to produce on time without sacrificing quality. When a thousand more product SKUs require a thousand more product descriptions, or added services mean additional sales materials, how do you handle the growing list of writing needs?<\/p>\n\n\n\n

When a new large project comes down the pike, it can throw a copywriting team into overdrive. Even though your copywriters love what they do, there\u2019s a limit to how many words they can write in a day. When the number of projects your team routinely juggles increases, it becomes difficult to manage not only the project itself, but also the writing quality. Even the most seasoned copywriters can falter when faced with an overabundance of work and short deadlines. That\u2019s when it\u2019s time to supplement your copywriting team with strategies<\/a>, tools, and services to meet project demands.<\/p>\n\n\n\n

Creating a\nCreative-Friendly Environment<\/a><\/h2>\n\n\n\n
\"Achievement,<\/figure><\/div>\n\n\n\n

Creativity demands the right environment\u2014one that is both physically and psychologically suitable. Companies like Google and Kickstarter spent millions developing physical spaces that facilitate creativity. While your company may not be able to provide creative staff with theaters, gardens, game rooms, and napping pods, there are simpler ways to build an inspirational environment that fosters innovation, creativity, and productivity. Try providing light, airy spaces, quiet places, comfortable furniture, and common areas where creative staff can kick back, relax and exchange ideas. Pet-friendly offices and offices with exercise areas can also help keep creative juices flowing.<\/p>\n\n\n\n

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Workplace strategist Kursty Groves<\/a>\nbelieves there are four types of space that support creativity and innovation:\nstimulating spaces, spaces that promote reflection, spaces that invite\ncollaboration, and spaces that support play. While this may not be something a\ncompany can implement immediately when a new, demanding project arises, it is\nan industry best practice that can be instituted at any time to keep your\ncopywriting team in top form year-round.<\/p>\n\n\n\n

Creative Project Management<\/a><\/h2>\n\n\n\n

Creative projects have unique demands. There is a bit of a\ndisconnect between creativity and project management. In project management,\nbreaking down complex activities into smaller tasks is pro forma. You can\u2019t\nalways do that with a creative process. Creative work is harder to quantify and\ndivvy up.<\/p>\n\n\n\n

Historically, the solution for managing large creative projects has been working ridiculously long hours with a large supply of energy drinks. But what is the impact on performance and the resulting product? Being an awesome copywriter is easier when you\u2019re not exhausted.<\/p>\n\n\n\n

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Delivering large projects such as ecommerce sites that\nrequire many product descriptions, technical ebooks, or a series of white\npapers on time without sacrificing quality is an art in itself. The process can\nbenefit from the structure of internal project roles and even a formal project\nmanagement system. Here are a few tools and tips.<\/p>\n\n\n\n

Planning & Prioritizing<\/a><\/h3>\n\n\n\n

It goes without saying (yet I\u2019m saying it) that planning is of the utmost importance. Defining clear roles is key. Assign someone to be managing editor. It also helps to have someone take on the role of account manager to relieve writers of administrative and communication duties. Define and try to limit who needs to look at drafts and who has the final say on what goes. If a project can be divided, it pays to assign writers specific parts of it. For example, if the project is an ecommerce site with various types of products, assign writers particular product groups. When taking this approach, though, it\u2019s important to define tone and voice so writing remains consistent overall.<\/p>\n\n\n\n

Strategic prioritization can help direct efforts to those\nprojects and tasks that will yield the best results. The Pareto\nPrinciple<\/a>, or 80\/20 rule, comes into play here. Knowing that\n20 percent of your writing generates 80 percent of the value should help a good\ncontent manager make decisions about how to map out a game plan to meet\ndeadlines.<\/p>\n\n\n\n

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Project Management Software<\/a><\/h3>\n\n\n\n

Project management software can help supplement your\ncopywriting team by providing the structure, framework, and communication tools\nto better keep to a schedule. It will also help the group as a whole better\nunderstand how the project is moving forward and what is the next task. Here\nare a few that work well for creative teams:<\/p>\n\n\n\n