{"id":6905,"date":"2019-09-26T09:30:40","date_gmt":"2019-09-26T13:30:40","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6905"},"modified":"2020-09-09T16:13:59","modified_gmt":"2020-09-09T20:13:59","slug":"how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\/","title":{"rendered":"How to Pick an eBook Topic That Your Target Audience Actually Wants to Read"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you looking for a way to <a href=\"https:\/\/contentwriters.com\/enterprise\">boost your company\u2019s marketing\nefforts<\/a>? Writing an eBook and offering it to your target\ndemographic either as a sale item or a freebie can be an excellent incentive\nfor visitors to your site \u2013 but how do you make this happen, and what are the\nbenefits?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Ways You Can Use an eBook\nas Part of Your Marketing Campaign<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve noticed a gap in your marketing strategy, an eBook\ncould be the perfect way to fill it. A well-written, high-value eBook can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Answer questions your customer base has about your industry<\/li><li>Position you as an authority voice in your field or niche<\/li><li>Inform consumers of the advantages of your product or services in a non-promotional way<\/li><li>Help you build an email list that can be leveraged for future sales<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you have an underperforming landing page, social media channels that are not engaging, or a sales rep overloaded with the same set of questions over and over, an eBook can fill the gap and streamline your sales funnel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/ebook-trends_5159fcecc1ea9_w594.jpg\" alt=\"ebook trends 5159fcecc1ea9 w594\" class=\"wp-image-6929\" width=\"366\" height=\"597\"\/><figcaption><a href=\"https:\/\/ebookfriendly.com\/ebook-trends-2009-2012\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a>How to Identify the\nPerfect eBook Topic for Your Audience<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Determining what topic(s) will resonate with your core audience\nis the first step. Start with the obvious source \u2013 your current customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Niche identification<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What is it that all of your customers have in common (besides being your customers)? If you sell high-end cookware, the odds are that a fair number of them consider themselves foodies. If you sell audio editing software, they are more likely to be content creators \u2013 musicians, podcasters, or videographers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve identified your niche, you can look for ways to\nprovide value in the form of knowledge that your audience is hungry for.\nFoodies might want specialized recipes, a step by step guide to a unique\ncooking technique, or a wine pairing treatise. Audiophiles might prefer a book\nof tips and tricks for audio editing, or a \u201chow-to\u201d manual for integrating your\nsoftware with another popular tool.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/OC-Niche-Infographic.png\" alt=\"OC Niche Infographic\" class=\"wp-image-6926\" width=\"352\" height=\"1087\"\/><figcaption><a href=\"https:\/\/www.oncecoupled.com\/food-blog-niches\/\">Example of Niche Identification with Foodies<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Market research<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the easiest way to get an answer is to ask. Put\nout a survey and query your existing audience about what they want and need in\nthe way of information. Keep your survey narrow \u2013 two or three options only \u2013\nand leave space for additional commentary so you don\u2019t miss a good suggestion.\nThis can help you figure out whether to focus on the recipe book, the cooking\nguide, or the wine pairing instructions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also conduct some more in-depth one-on-one research\nby leveraging your network of people in the industry and their audiences. This\nmight reveal that one topic could have a more significant reach to a general\naudience than the others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>History analysis<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a blog or social media accounts, go back through\nyour history looking for interactions. Content that spurred a lot of discussion\nin the comments sections might be a good source for topics that inspire debate.\nIf you find a common theme or a grouping of related discussions that consistently\nspur engagement, you may have found your eBook topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can match your highest performing content with broader\ntrends across industry blogs and social media campaigns to help narrow down\nwhich topics traditionally gain the most traction. Follow up by creating a\nshortlist you can compare with other potential topics before you make your\ndecision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>What\u2019s the problem?<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While a quirky eBook might work once in a while, not\neveryone will be interested in reading \u201cThe History of the Flush Toilet.\u201d Find a\nproblem that crops up over and over again in your research, and focus your\neBook on the solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal, of course, is to position your product or service\nas the real solution. You can do this through the vehicle of an eBook and frame\nit as an indirect suggestion. This keeps your eBook from becoming a thinly\nveiled piece of propaganda.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter alignleft wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/t.co\/cglw58Iku4\">https:\/\/t.co\/cglw58Iku4<\/a><br><br>Good news : you won\u2019t have to pay $200-$5,000 for  a ebook or course on social media &#8230; here you go for Free! <br><br>86 pages of the blue print <a href=\"https:\/\/t.co\/cglw58Iku4\">https:\/\/t.co\/cglw58Iku4<\/a> <a href=\"https:\/\/t.co\/bQAJBgc1O6\">pic.twitter.com\/bQAJBgc1O6<\/a><\/p>&mdash; Gary Vaynerchuk (@garyvee) <a href=\"https:\/\/twitter.com\/garyvee\/status\/1021927399208964096?ref_src=twsrc%5Etfw\">July 25, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, you can present a range of \u201cmust-haves\u201d in a\nsolution and include your unique selling proposition as the main one. Then when\nthey go seeking a solution based on your list of things to look for, they\nnaturally end up at your door.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Search keywords<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword research for eBook topics should be questions based\n\u2013 look for questions people are asking about how to solve a problem and gear\nyour eBook topic toward delivering that solution. Keep your core offering in\nmind and think about the potential audience interests you have already\nidentified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a search is high for questions like \u201cWhat\nwine goes well with barbeque pork dishes?\u201d or \u201cShould I buy white or red wine\nto go with chicken pasta?\u201d then an eBook titled \u201cGuests at the door \u2013 what\nshould I pour? Demystifying the confusing world of wine pairings\u201d could give\nreaders a fast rundown on the basics of wine and food coordination.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Follow hashtags<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Searching for hashtags on social media can give you a feel for what is resonating with online audiences and what is falling flat. Don\u2019t just look at the frequency of a hashtag, but sharing and reposting of the content. This can also help you identify how the general public is using keywords. Sometimes what you might think a hashtag is referring to could end up being something else entirely.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1287\" height=\"696\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/hashtagify.png\" alt=\"hashtagify\" class=\"wp-image-6936\"\/><figcaption><a href=\"https:\/\/hashtagify.me\/hashtag\/tbt\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of tools out there that can help you\ngenerate hashtag lists and analyze them, showing you where the highest\nperforming content is on any topic. <a href=\"http:\/\/hashtagify.me\/\">Hashtagify<\/a>&nbsp;helps\nhighlight relevant related hashtags and identify trends in content associated\nwith each hashtag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Stalk competitors<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Competition research can also be helpful. Checking out your\ntop competitors\u2019 blogs and reading their comment sections just might let you\nget the jump on them when it comes to eBook creation. Their target audience is\nyour target audience, and what their blog and social media interactions have to\nreveal could be the answer you\u2019ve been looking for when it comes to finding the\nright eBook topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check to see if they are offering an eBook already, and if\nso, what angle they took. You might have a chance to be controversial, and take\na \u201cstance\u201d that is entirely different than theirs to whip up interest. You\ndon\u2019t have to be opposed \u2013 just bring a different viewpoint to the table.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Course content<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Online courses are now the preferred way of learning for\nmany \u2013 but this course can be expensive and time-consuming. Look through\nofferings online to find out what courses are being offered that are related to\nyour niche, and consider if you can provide the same sort of value in eBook\nform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These courses typically clearly advertise how many people have taken each session (an excellent way to measure initial intent) and you can usually view ratings and reviews as well, which can give you insight into audience hopes and expectations as well as how each course measures up.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/html.css.webdev.ebook_.course.jpg\" alt=\"html.css.webdev.ebook .course\" class=\"wp-image-6941\" width=\"673\" height=\"505\"\/><figcaption><a href=\"https:\/\/stacksocial.com\/\">Example of eBooks Featuring Course Content<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Digging deeper, course series or modules within a course can\nprovide insight into subtopics and how you may want to organize chapters in\nyour eBook for logical sequencing and flow. By producing a high-quality\nalternative for those you can\u2019t afford or don\u2019t have time for an online course,\nyou can tap into the interest people have in your niche and deliver a useful\nservice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Who did it already?<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look at eBooks already published, and figure out which\ntopics already have an established audience you can tap into. Some niches are\nobvious \u2013 weight loss, make money in your spare time \u2013 but they can also be\noversaturated. Use your knowledge of your existing audience, their problems,\nand their interests and look for common themes and topics surrounding your\nniche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use<a href=\"https:\/\/www.amazon.com\/Best-Sellers-Kindle-Store\/zgbs\/digital-text\">&nbsp;Amazon Kindle bestseller lists<\/a>&nbsp;in the categories you are adjacent to to start your search and expand based on prolific authors and how they drill down even deeper to identify sub-niches that may not have as much competition.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"706\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/amazon-best-sellers.png\" alt=\"amazon best sellers\" class=\"wp-image-6945\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Read reviews of the top picks in each category as well. This\nwill give you a view of the target audience\u2019s perspective. Sometimes a bad\nreview highlights a need that a reader anticipated being met but which wasn\u2019t\ncovered in the book they purchased. These unmet needs could be your \u201cin.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Test the waters<\/a><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2015\/09\/04\/23\/28\/wordpress-923188_960_720.jpg\" alt=\"Wordpress, Blogging, Writing, Typing, Macbook, Laptop\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Float your best ideas by creating a short version, like a\nblog post, for each one that just scrapes the surface. Publicize them across\nyour existing marketing channels (email lists, social media, your website) and\nsee which ones gain traction and what kind of feedback you get. If you notice\none topic generating a lot of \u201cwe want to know more!\u201d comments, that\u2019s a viable\ntopic for an eBook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Outsource It<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Does all of this sound like a lot of work? Keep in mind that\nat this point, all you\u2019ve done is (hopefully) identified a viable topic, you\nstill have to do research, organize your information, and write a compelling\neBook. If you\u2019re busy running your company and trying to take it to the next\nlevel, you may not have the time, the writing skills, or the publishing\nknowledge to apply to this project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, there\u2019s a turnkey solution. ContentWriters.com\nhas a <a href=\"https:\/\/contentwriters.com\/contact\">team of capable,\nhighly-skilled eBook writers<\/a> who can not only help you\nidentify the right topic for your intended demographic but can create a\nhigh-value, engaging eBook that your target audience will want to read. <a href=\"https:\/\/contentwriters.com\/\">Find out more<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for a way to boost your company\u2019s marketing efforts? Writing an eBook and offering it to your &#8230;<\/p>\n","protected":false},"author":54,"featured_media":6908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Pick an eBook Topic That Your Target Audience Actually Wants to Read<\/title>\n<meta name=\"description\" content=\"An eBook can seem overwhelming, but it doesn\u2019t have to be. Find out how to create an eBook your audience will actually want to read.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Pick an eBook Topic That Your Target Audience Actually Wants to Read\" \/>\n<meta property=\"og:description\" content=\"An eBook can seem overwhelming, but it doesn\u2019t have to be. Find out how to create an eBook your audience will actually want to read.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-26T13:30:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-09T20:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/ebook-1-540x405.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Freedom A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Freedom A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/\"},\"author\":{\"name\":\"Freedom A.\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/fce5b1ac93c9919c13b04ae289b50f97\"},\"headline\":\"How to Pick an eBook Topic That Your Target Audience Actually Wants to Read\",\"datePublished\":\"2019-09-26T13:30:40+00:00\",\"dateModified\":\"2020-09-09T20:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/\"},\"wordCount\":1608,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/ebook-1.png\",\"articleSection\":[\"Content Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/\",\"name\":\"How to Pick an eBook Topic That Your Target Audience Actually Wants to Read\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-pick-an-ebook-topic-that-your-target-audience-actually-wants-to-read\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/ebook-1.png\",\"datePublished\":\"2019-09-26T13:30:40+00:00\",\"dateModified\":\"2020-09-09T20:13:59+00:00\",\"description\":\"An eBook can seem overwhelming, but it doesn\u2019t have to be. 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