{"id":6866,"date":"2019-09-19T09:30:54","date_gmt":"2019-09-19T13:30:54","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6866"},"modified":"2022-01-27T16:14:26","modified_gmt":"2022-01-27T21:14:26","slug":"how-to-create-a-seamless-blog-post-outline","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-to-create-a-seamless-blog-post-outline\/","title":{"rendered":"How To Create A Seamless Blog Post Outline"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The time has come to create your next blog post. You\u2019re\nstaring at your computer screen, wondering what to do next, and then it hits\nyou: you have no clue where to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a common problem that plagues millions upon millions\nof writers. Fortunately, with a blog post outline in place, you\u2019ll never again\nfind yourself in this situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, now it\u2019s time to answer the million-dollar question:\nwhat\u2019s the best way to build a seamless blog post outline?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there\u2019s no right or wrong answer to this question,\nthere are basic steps you can take to create outlines that put you on the right\ntrack toward creating high-quality blog posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you understand the power of creating a blog post outline, let\u2019s dive into the finer details of doing so. Here are the five steps you can take to create a comprehensive outline for your blog:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-pinpoint-your-target-audience\"><a>1. Pinpoint Your Target Audience<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"3125\" height=\"2084\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/targetaudience-1.png\" alt=\"Pinpoint your target audience with demographic research\" class=\"wp-image-6871\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The most important piece of blogging is your audience. In the end, you are writing to provide valuable information to your readers. Before starting a blog post, think about who you are targeting to read your blog posts. This is your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no right or wrong way to pinpoint your target audience, but there are questions requiring research that you can answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What types of blog posts have been the most\nsuccessful in the past?<\/li><li>Have you reviewed your analytics account to\nbetter understand your audience?<\/li><li>Who is most likely to engage with your content?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are broad questions that will lead you toward many\nothers, so be prepared to tackle anything that comes your way. The key here is\nto get yourself in the right frame of mind before you write.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-decide-what-type-of-post-to-write\"><a>2. Decide What Type of Post to Write<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"3126\" height=\"2084\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/typesofblogposts.png\" alt=\"Popular Types of Blog Posts, creating a blog outline, writing a blog post, writing process\" class=\"wp-image-6875\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No two blog posts are the same, especially when it comes to\nthe structure and approach. There are various types of posts, including but not\nlimited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informative: share your knowledge and expertise\nwith your audience<\/li><li>News: tackle a recent news story associated with\nyour company, industry, or niche<\/li><li>How-to: provide actionable advice on how to\ncomplete a specific task<\/li><li>Interview: share an interview with your\naudience, which includes both questions and answers (and maybe even audio and\nvideo)<\/li><li>Review: review a product or service to help your\naudience better understand the pros and cons<\/li><li>Case study: show how your company helped a\ncustomer or client, including actionable steps<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to define your post type upfront, as it will\ndictate the type of outline you create.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re writing an informative blog post,\nyour outline will include a variety of headers, along with internal and\nexternal links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you\u2019re sharing an interview-style blog post, you need to consider how you\u2019ll lay out the question and answer format, along with any audio and video you want to add.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-start-with-a-working-title\"><a>3. Start with a Working Title<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key phrase here is \u201cworking title.\u201d Yes, you need a\ntitle to start, but it could (and probably will) change multiple times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solid working title has these traits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It\u2019s specific<\/li><li>It\u2019s concise<\/li><li>It tells the audience what to expect<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"538\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/hubspot-headline1-2.png\" alt=\"hubspot headline1 2\" class=\"wp-image-6891\"\/><figcaption><a href=\"https:\/\/cdn2.hubspot.net\/hub\/53\/file-2505556912-pdf\/Data_Driven_Strategies_For_Writing_Effective_Titles_and_Headlines.pdf?__hstc=20629287.7ed23b3a91d33412b987de192fe1b7c2.1568140612405.1568140612405.1568209422081.2&amp;__hssc=20629287.3.1568209422081&amp;__hsfp=1037199243&amp;utm_campaign=HSCM%20-%20Data-Driven%20Strategies%20For%20Writing%20Effective%20Titles%20and%20Headlines&amp;utm_source=hs_automation&amp;utm_medium=email&amp;utm_content=15974100\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re writing a post on LinkedIn Marketing\nstrategies, which one of these working titles do you think is best?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>LinkedIn Marketing Strategy<\/li><li>How to Use LinkedIn to Generate Leads<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The first one is entirely too broad, as it doesn\u2019t give the\nreader an idea of what to expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second title is more specific, while also sharing\nexactly what the post will touch on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember this: a good title is a necessity in hooking your audience. Without this, some people will move on before they ever look twice at the body of the post.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"632\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/hubspot-headline-2-2.png\" alt=\"hubspot headline 2 2\" class=\"wp-image-6892\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"1148\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/hubspot-headline-3-1.png\" alt=\"hubspot headline 3 1\" class=\"wp-image-6893\"\/><figcaption><a href=\"https:\/\/cdn2.hubspot.net\/hub\/53\/file-2505556912-pdf\/Data_Driven_Strategies_For_Writing_Effective_Titles_and_Headlines.pdf?__hstc=20629287.7ed23b3a91d33412b987de192fe1b7c2.1568140612405.1568140612405.1568209422081.2&amp;__hssc=20629287.3.1568209422081&amp;__hsfp=1037199243&amp;utm_campaign=HSCM%20-%20Data-Driven%20Strategies%20For%20Writing%20Effective%20Titles%20and%20Headlines&amp;utm_source=hs_automation&amp;utm_medium=email&amp;utm_content=15974100\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t spend too much time during the outline phase on creating a catchy title. There\u2019s plenty of time for this later on. Upfront, you\u2019re simply trying to get on the right track. Your initial research for your title should include your target keyword and inquiries around them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/a-simple-formula-for-writing-kick-ass-titles-ht\">HubSpot\nshares<\/a> an interesting take on how to write catchy titles that\ndraw readers in. Here\u2019s one of the most important sections from the post:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn a study of over 3.3 million paid link headlines, we found\nthat headlines with this type of clarification &#8212; [Interview], [Podcast],\n[Infographic], etc. &#8212; performed 38% better than headlines without\nclarification. Again, it&#8217;s all about setting clear expectations. Thanks to the\nbrackets, these readers knew exactly what they were getting themselves into\nbefore they even clicked.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shows how important it is to set clear expectations upfront about what the main point of your article is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-break-it-down\"><a>4. Break it Down<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is when the real fun begins. It\u2019s time to dive into the\nfiner details of the outline, which is structured to provide you guidance when\nyou finally begin to create the post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider this a brain dump. It\u2019s your time to write down everything you want your readers to know.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/writingvector.png\" alt=\"Writing down thoughts with coffee\n\" class=\"wp-image-6897\" width=\"381\" height=\"320\"\/><figcaption><a href=\"https:\/\/www.freepik.com\/free-photos-vectors\/coffee\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the points will stick. Some of the points will need\nto be eliminated in the future. And some of the points will require a bit of\nediting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While organization is key to creating a seamless blog post\noutline, don\u2019t focus too much on this right now. Your goal here is to simply\nget everything out of your mind and into your document.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sticking with the LinkedIn marketing example above, here are\nsome of the things you may want to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why LinkedIn is a good source for generating\nleads<\/li><li>LinkedIn statistics, such as the number of\nusers, best times to post, and the type of content that generates the best\nresponse<\/li><li>Images and videos<\/li><li>Case studies shared by others<\/li><li>Quotes from business professionals using\nLinkedIn to generate leads<\/li><li>What results your audience should expect<\/li><li>How to measure results<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You get the point. These details don\u2019t have to be in any specific order. You have time to get organized in the next step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-narrow-your-key-focuses\">5. Narrow Your Key Focuses <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have a working title, do some keyword research to come up with target keywords. There are many methods of performing keyword research so choose the best practice for you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have a comprehensive list of target keywords, do some brainstorming to come up with several key points you are nailing down with your blog. These should contain information directly related to or including your keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main points you are focusing on can derive from the secondary keywords being targeted. These keywords and keyword phrases could be a good inspiration for your blog&#8217;s subheadings and subsections. These subheadings should be supportive of your working title.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-edit-and-finalize-your-blog-outline\">6. Edit and Finalize Your Blog Outline<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"2896\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/09\/blogpostinfographic-1-1.png\" alt=\"How to make the perfect blog post infographic, blog post outline template\n\" class=\"wp-image-6894\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When you reach this point, you\u2019re just about done. However, before you move on to the actual writing, you need to edit and finalize your outline. This part of the outlining process is where you see a visual image of where everything fits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have everything you need in front of you. Now, it\u2019s all about putting it into an easy-to-follow manner (both for you and your audience). Sticking with the LinkedIn example above, your final structured outline may look something like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introduction<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lead with a question and share a LinkedIn\nstatistic regarding how others are generating leads<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How to Use Images and Videos<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Written content is powerful on LinkedIn<\/li><li>Combine written content with images and videos<\/li><li>Share the types of images and videos that\ngenerate the best response<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How Others Are Using LinkedIn to Generate Leads<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quotes from business professionals who are\nsuccessfully using LinkedIn<\/li><li>Case studies showing the power of LinkedIn as a\nlead generation tool<\/li><li>How to achieve similar results<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring Your Strategy\u2019s Success<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Which metrics to look at<\/li><li>How to set up a strategy for tracking metrics<\/li><li>How to adjust your strategy based on the data\nyou collect<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By organizing your content with headers and bullets, you\u2019ll have a clear idea of what each section should entail. It\u2019s also a guide for how to layout your content, such as the order in which it\u2019s presented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you create your blog post, you may find yourself making minor edits to your outline. Don\u2019t shy away from this, but instead embrace any changes you can make for the better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><a>Final Thoughts<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Behind a successful blog, there is likely a blog outline. Before creating a blog outline, keep these basics of a blog in mind.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Know your target word count<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you start writing, you should be aware of how much space you have to get your point across. This will keep you from either rambling or cutting valuable information.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get ready to invest a lot of time into keyword research&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With sufficient keyword research, you will be able to obtain much more organic traffic. This will also ensure you are hitting your key points.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like most people, the first time you create a blog post outline will present some challenges and a lot of thought. It\u2019s natural to be nervous and question whether you\u2019re doing it right. It may even feel like it\u2019s taking forever. However, the more you create blog post outlines, the faster and easier the process will become. The frustration and discarded ideas are all part of the writing process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have a system in place for creating a seamless blog post outline, you\u2019ll find it easier to hit the ground running, you&#8217;ll have a first draft for your blog post in no time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/contentwriters.com\/\">ContentWriters<\/a>, we\u2019ve found that a thorough blog post outline can be the difference between industry-leading content and content that comes up short. That\u2019s why all our writers create an outline before taking on a new piece. Not only does it result in higher quality content, it also saves the writer time in the long run and can even help to prevent writer&#8217;s block.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are your thoughts on creating and using blog post\noutlines? Is this something you\u2019ve done in the past, or are you just now\nbeginning to realize the importance?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The time has come to create your next blog post. You\u2019re staring at your computer screen, wondering what to do &#8230;<\/p>\n","protected":false},"author":52,"featured_media":6903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create A Seamless Blog Post Outline<\/title>\n<meta name=\"description\" content=\"Outlining means bringing structure to ideas &amp; creating your message. 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