{"id":6426,"date":"2019-08-07T09:30:17","date_gmt":"2019-08-07T13:30:17","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6426"},"modified":"2023-10-30T14:09:31","modified_gmt":"2023-10-30T18:09:31","slug":"how-to-write-the-perfect-product-feature-for-amazon-products","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-to-write-the-perfect-product-feature-for-amazon-products\/","title":{"rendered":"How to Write the Perfect Product Feature for Amazon Products"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Once you have discovered the best product(s) for you to sell\nthrough Amazon, it\u2019s time to create the perfect product feature for it. By\nfollowing a few simple rules, the product description will make selling it much\neasier. The key is to know what works and what doesn\u2019t work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selling through Amazon is an effective way to reach\ncustomers and grow your business. Amazon can reach people around the world and\ngive you the infrastructure to do the same. Selling through Amazon, including\nthrough their affiliate marketing program, is a $12 billion global business\nthat you can own a share of for yourself. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While people are focusing on the right products to sell,\nmany don\u2019t realize the key to selling them effectively. The right description\nattracts customers by using specific key points and providing the right\ninformation. If you sell products on Amazon, here is how to write the perfect\nproduct feature for Amazon products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Be Detailed<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/d2v9y0dukr6mq2.cloudfront.net\/video\/thumbnail\/BKaAXTX\/clicking-on-an-add-to-cart-button-with-a-mouse-pointer-with-optional-luma-matte_rrxonadf__F0004.png\" alt=\"Image result for add to cart mouse\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Be detailed in your Amazon product descriptions. Many\nprospective customers are already a bit wary about buying products online\nwithout seeing them first. Your product descriptions are the best way to quell\nthese fears and turn leads into paying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In your description, provide specific details about each\nproduct. Focus on the key points like its size, its uses, and what it is made\nof, to name a few points. If you can provide the answers to the questions that\nyour customers have, they are more likely to buy your products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Have Perfect Grammar<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bad grammar can undermine your product and make it seem like\nyou don\u2019t care about it enough to present it properly. Besides, bad grammar\ndoesn\u2019t reflect well on your ability to operate a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In writing, it is important to have perfect grammar. Most\nbusinesses focus heavily on presenting their products in the best way possible.\nYou need to do the same with your product descriptions. Before putting your\nproduct descriptions online, review them first. Microsoft Word (and most other\nword processors) have spell check and grammar check features. You can also get\na program like <a href=\"http:\/\/grammarly.com\">Grammarly<\/a>\nthat works in web pages and will help you do a thorough check of your work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After you run your content through a spelling and grammar\nchecker, read it out loud. It is an old trick that English teachers use to help\nstudents catch errors, and you should use it every time. Your mind won\u2019t be\nable to skip over basic errors that can get through grammar checkers. Plus, you\nwill be able to hear the entire description from a different point of view and\nthen determine if it will have a positive response on your potential customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Focus on the Benefits to\nCustomers<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make your product descriptions focus on the benefits to\ncustomers. Customers want to know how your product will solve a problem that\nthey have. Describe the features of the product, different ways that it is\nused, and it can solve a range of problems so that customers can see how it\ncould be useful to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your description should also include a list of specs\n(specifications). This lets customers understand specific details that are\ndifficult to see in pictures. Some of the most common specs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sizes (clothing)\/ size (dimensions)<\/li><li>Color and design options<\/li><li>Weight<\/li><li>Construction materials<\/li><li>Primary use (what it is specifically made for)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The specs list is one of the first places that customers\nlook to find out specific information about a product. Make your list short,\nclear, and to the point so that customers can quickly determine if your product\nworks for them or not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Bullet Points List Requirements<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn-blog.cpcstrategy.com\/wp-content\/uploads\/2014\/12\/Amazon-product-details-bullet-points1.png\" alt=\"\"\/><figcaption><a href=\"https:\/\/www.amazon.com\/Sony-MDRZX100-Stereo-Headphones-White\/dp\/B004WODP20\/ref=sr_1_3?keywords=%22sony%2Bmdrzx100%2Bzx%2Bseries%2Bstereo%2Bheadphone%22&amp;qid=1566508906&amp;s=gateway&amp;sr=8-3&amp;th=1\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/200390640\">specific\nrules for the bullet points<\/a> in descriptions. Essentially, the\nbullet points list must not include obscene information, contact information,\navailability information, links to other sellers, and unwanted information like\ncontent spoilers for media. The list has to focus on the specific information\nrelevant to the product and helping customers understand what it is. Anything\nelse included may have your lists and\/or product(s) blocked by Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Benefits vs. Features<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When creating the product description, it is important to\ndistinguish between benefits and features. Benefits focus on how the product\ncan help the customer, while features focus on specific information about the\nproduct. While it is important to have clear and accurate features listed, it is\nmore important to focus on the benefits. Customers are looking for solutions to\nproblems, and products sell better when it is easy to tell how the benefits\nline up with customers&#8217; needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Insert High-Quality Photographs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The photos of your product are the main element that\ncustomers look for on Amazon. So, be sure to use high-quality photographs. Bad\nphotos often turn customers away since they don\u2019t accurately represent the\nquality of your product. Alternatively, a good picture lets your customers\ninvestigate your product before they read anything about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another technique is to show pictures of your product from\ndifferent angles. The perspective in pictures can be misleading and make\ncustomers think that your product is drastically different from what it is. For\nexample, pictures have a difficult time showing sizes unless there is a\nreference item or scale in the picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, show different pictures of your product that show it\nbeing used in different situations. For example, you can have a picture frame\nsitting on a table and hanging on a wall, with a view from the front and a view\nfrom the side. These four images show the different methods of mounting the\nframe, as well as its relative dimensions from different angles. Customers will\nbe able to see how it can fit into their lives, which makes the decision to buy\none much easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Mention Rating or Top Seller\nStatus<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2017\/12\/17\/16\/08\/customer-experience-3024488_960_720.jpg\" alt=\"Customer Experience, Best, Excellent, Services Rating\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">An overlooked, but highly useful feature on Amazon is the\nTop Seller Status. If you have achieved Top Seller Status, that means you have\nmade many successful sales and are highly reviewed by customers. When it comes\nto online sales, it can be difficult to identify trustworthy sellers. Take\nadvantage of your Top Seller Status by using it as an advertising point. It\nhelps customers alleviate some of their fears about buying online, which is a\nmajor objection to making purchases through Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, you can also use your product ratings to\nreassure customers. Highly-rated products tend to sell better than unrated or\nbadly-rated products. This is especially true when products have a lot of\nratings and reviews that are above four stars. If your product is highly-rated,\ntake advantage of that to sell more of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, mention your Top Seller Status and high product\nratings in your description, either in the main description or in the features\nlist. The features list is a good option because many customers skim through\neverything else when trying to determine if a product is a good choice. You can\ncatch their attention with two points that make you stand out from the other\nsellers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Be Knowledgeable About\nSimilar Product Descriptions<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to be successful at selling products through\nAmazon, then you need to know what other successful and unsuccessful sellers\nare doing. Research your competitors to become knowledgeable about similar\nproduct descriptions. The best way to do this is to use <a href=\"https:\/\/www.amazon.com\/Best-Sellers\/zgbs\">Amazon\u2019s top sellers tool<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Amazon\u2019s website, you can search for the top-selling\nproducts. It also lets you narrow it down by categories so you can see which\nproducts sell the best. Start with these product descriptions to see what the\nbest-sellers are using for your category. While it may not be the exact same\nproduct you sell, knowing what works best in the category gives you a big\nadvantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another strategy is to search for your product from other\nsellers. Then, just check their reviews and ratings. If you find a product that\nhas more high-quality reviews than your product, study the description to see\nwhat the difference is in the reviews. Also, check those reviews to see what\ncustomers complain about and look for ways that your description can resolve\ntheir complaints.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Mention Return Information\nor Guarantee<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A big part of the fear of ordering things online is that\ncustomers won\u2019t be able to return it. Put your return and guarantee information\nupfront so that it is easy to resolve this concern for your customers early.\nThey will be less nervous about ordering earlier in the buying process. This\nwill make it much easier to convince someone to buy your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important that you make statements about your return\npolicies and guarantees accurate and clear. Once you put them out there, you\nneed to stick by them so that you don\u2019t lose customers and fall in the ratings.\nHaving a typo that says you accept returns up to 300 days when you meant to put\n30 days can be a major headache for you if a customer tries to use that policy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Detailed Seller Information\nand History<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2018\/03\/11\/18\/49\/online-3217733_960_720.jpg\" alt=\"Online, Store, Fashion, Buy, Internet, Technology\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When you start to sell things on Amazon, you have to choose\nwhat form that your business will operate under. If you are just an individual\nseller that\u2019s selling niche things, you may not have to open a business\naccount. However, most sellers create business accounts and register vital\ninformation with Amazon. You can take advantage of this by using a business\naccount to give your products and profile more credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By starting a business account with Amazon, you will have a\nstorefront page. On that page, customers can find detailed seller information\nand history. Use this in your product descriptions to give your profile\ncredibility. Link to it to the description so that your customers can find\ndetailed information about your selling history as well as other pieces of\ninformation that make you seem like a real and trustworthy seller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selling through Amazon can be a lucrative process as long as you put the effort in to make your product descriptions work. Well-refined descriptions are the key to selling products. Use these tips to help get your Amazon store off the ground and running smoothly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you have discovered the best product(s) for you to sell through Amazon, it\u2019s time to create the perfect product &#8230;<\/p>\n","protected":false},"author":22,"featured_media":6428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write the Perfect Product Feature for Amazon Products<\/title>\n<meta name=\"description\" content=\"Looking for ways of improving your Amazon product sales? 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