{"id":6411,"date":"2019-08-14T09:30:21","date_gmt":"2019-08-14T13:30:21","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6411"},"modified":"2023-10-30T14:09:26","modified_gmt":"2023-10-30T18:09:26","slug":"how-to-write-product-descriptions-to-grow-sales","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-to-write-product-descriptions-to-grow-sales\/","title":{"rendered":"How to Write Product Descriptions To Grow Sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you sell products online, then you need high-quality product descriptions. Your product descriptions are often the only way that customers can get to know your products before buying them. Therefore, customers rely heavily on the information and quality of your product descriptions to make their decisions. As a seller or business owner, it\u2019s in your best interest to make those product descriptions as good as possible. Here are some tips on how to write product descriptions to grow sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Be Detailed<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most important thing that you can do to increase sales\nis to be detailed in your product descriptions. Since customers have a limited\nopportunity to get to know your products before they buy them, every necessary\ndetail that you can add is important. Customers have a lot of questions, but\nthe only way that they can have them answered is by reading your high-quality\nproduct description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you write the product description, make a list of the\nkey details about your product. Include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Size<\/li><li>Color options<\/li><li>Weight<\/li><li>Construction materials<\/li><li>Accessories included<\/li><li>Packaging methods<\/li><li>Specific uses<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creating this list makes it easy to include the most important details in your product descriptions. These are the pieces of information that customers want the most so that they can determine if your product fits their needs. Focus on the most important details, but don\u2019t forget to include other details that show a difference between your product and other products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Offer Concrete Facts<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is essential to offer concrete facts about your product.\nYou want to give customers information that is true, verifiable and\ndemonstrates your product\u2019s value. For example, include how many you have sold\nif it is an impressive number. If you have a product that is judged on specific\ndimensions, then include the dimensions of your product. Clothing often has\nthis issue, and you can help alleviate problems with sizes by including\nmeasurements like chest, shoulder, waist, and leg dimensions in a standard unit\nof measure rather than variable clothing sizes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Focus on Customer Value, Not Specs<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2014\/09\/15\/13\/43\/amazon-447034_960_720.jpg\" alt=\"Amazon, Notebook, Laptop, Mobile, Monitor, Screen\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to increase your sales, then focus on the value\nthat your product brings to customers. Including details and specs for your\nproduct is important, but you have to do it in a way that lets customers see\nhow it will help them. When a customer can see a product will solve their\nproblem, they are more likely to buy it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can sell a rotary tool\/Dremel with 100\naccessories. If you don\u2019t include a description of what accessories come with\nthe tool, then your customers can\u2019t decide if it comes with one that can solve\ntheir problem. Likewise, just listing the accessories may not be enough to show\ncustomers the total value of the tool. Describe the different uses of the tool\nwith the included accessories to get the best results. It works even better if\nyou have matching pictures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Avoid Using Supplier or Vendor Product Descriptions<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly all of the products you sell come with descriptions\nfrom the supplier or vendor. However, you should not use these descriptions if\nat all possible. These product descriptions are designed to get sellers to buy\nproducts, not your customers. Even worse, source product descriptions are often\ndry and packed with details in a way that is not as useful to customers as they\ncould be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your sales to grow, write your own product\ndescriptions. This will ensure that your descriptions are unique and reflect\nyour style as a seller. Plus, it is your chance to tailor your descriptions to\nthe appropriate audience to ensure that your lead conversions increase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Use 100% Original Content<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many sellers are tempted to use the content for their\nproduct descriptions that they take from other sources. Those sources could be\nfrom the manufacturer descriptions or even other sellers on Amazon. However,\ndon\u2019t reuse content from other sources. Use 100% original content to ensure the\nbest results from search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines don\u2019t like reused content. Even if you are\nselling through Amazon, search engine optimization is still important for\ndrawing in customers. Reused content often ranks low in search engine findings,\nso you\u2019ll only be hurting yourself by reusing content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>List Benefits and Uses<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers look for products because they need something from\nthem. If you can effectively describe how your products can benefit your\ncustomers, then your sales will increase. Try describing the benefits and uses\nof each product. Doing so in a list gives customers easy access to information,\nallowing them to make a determination quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Describe specific uses of each product and how they are\nbetter than similar products. You want your customers to see how much more\nvaluable your product is in a given situation. It is important to be accurate,\nthough, as you don\u2019t want to give customers the wrong expectations. Whenever it\nis possible, include pictures of those uses so that customers can visualize the\nbenefits. This makes your descriptions much more effective because there is\nvisual proof that your product does what you say it can do.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Ask for the Sale<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2019\/04\/05\/20\/46\/ppc-4105994_960_720.jpg\" alt=\"Ppc, Marketing, Click, Advertiser, Per, Advertising\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the description, don\u2019t forget to ask for the\nsale. All sales documents should have a call to action at the end. It draws\npeople in and asks them to take action. Without one, your description is just\ninformative with no motivation for readers to buy anything. Including a CTA to\nask for a sale engages directly with readers and works to convert them into\nbuying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asking for a sale can seem uncomfortable at first. However,\nit is an integral part of getting sales. When you ask for a purchase, customers\nare less likely to decline unless there is a clear reason to do so. It is one\nof the easiest ways to increase your sales, and all it takes is an invitation\nto buy the product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Mention Related Products or\nAccessories<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are selling products that often include or require\naccessories or other products, then you should talk about those products or\naccessories in your description. There are many products that are designed to\nwork together. For example, reusable cloth diapers always have an insert that\nhelps absorb liquids. Since nearly all of them require an insert, you should\ntalk about inserts as you describe the diaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you sell multiple related products, you can use this as\nan opportunity to cross-sell products. You can mention your other products in\nthe description, especially if it is recommended that you use one of your other\nproducts with this main product. It helps ensure that you can drive sales\nwithin your network of products so that your sales will go up across your\nentire store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Review What Competitors Say<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to be effective at creating Amazon product\ndescriptions, then review your competitors\u2019 descriptions. Doing research on\ncompetitors can make a big difference in how your products sell. You can find\nout what benefits they include as well as how they shape their descriptions for\nthe best impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should look for the top sellers in your niche and\nemulate what they do. Their descriptions are generating sales, so you need to\ndetermine what makes them so effective. Many companies follow this same\nprocess, and it should make it much easier to create your product descriptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Include Customer Testimonials<\/a><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Nlx145IeyUYZGxaxCxB3lt1OxIfNbIoV4rvAvO6l75i28l7gn_w35W5fTDiZG1BW4dqC4ydydTO6RihYYwxrN8aCOgizLX9TCMAO9-ytrlHyfA-h-9ctERbCAEAIAmwp_bDq_cG4\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Social proof is amazingly useful when it comes to selling products online. Social proof is evidence that other people have used your product and found value in it. Amazon has a built-in method of measuring social proof: the star rating system. Your product receives star reviews as a means of letting other customers know the value that they found in your products. However, you can also include social proof directly in your descriptions by including customer testimonials.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/erK6vCu49JHkF9oKgThEaTP8yhmEZP2mIy2koQKKQ6IBJzwh1qVkohG7l1q06Suans-4ZVIARZplA5IgsHgkc-25JTqW4agwDZPrb42Tka-pOlgrEwUaNwOtKN3tQ53zrydD5SWg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ways that you can show this proof. Start by finding a good testimonial and capturing a still picture of it, so you can insert it as one of the product pictures that is featured. You can also try adding a short testimonial to the description paragraph or bullet list. Finally, you can add testimonials to the product details section. At any point, you can also put a link to the reviews section for a product to make multiple reviews easier to find.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0ESjPz4ll5jne2DzkeGEVomGnjuea_K_fp0Rt6pdCFygGplW5ZTaPydYGCswA0FUw_x02GqPcgMG1ZNdwvobwUNvVTr303vyEKi9bn42HDB04WmOh2AGLmNiijAmlWKbOlAdn9IB\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Increasing your Amazon sales can be relatively easy if you\nfollow the right steps. Remember that your product descriptions are one of the\nfew ways that your customers can get to know your products before buying them.\nThe time and effort that you put into crafting them should pay off when you get\neverything right &#8212; then you\u2019ll discover that you can convert a lot of leads\ninto sales!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you sell products online, then you need high-quality product descriptions. Your product descriptions are often the only way that &#8230;<\/p>\n","protected":false},"author":22,"featured_media":6419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write Product Descriptions To Grow Sales<\/title>\n<meta name=\"description\" content=\"Your products sell on Amazon because of the quality of your product descriptions. Here is how to write product descriptions to grow sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/how-to-write-product-descriptions-to-grow-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Product Descriptions To Grow Sales\" \/>\n<meta property=\"og:description\" content=\"Your products sell on Amazon because of the quality of your product descriptions. Here is how to write product descriptions to grow sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/how-to-write-product-descriptions-to-grow-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-14T13:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T18:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/08\/shutterstock_1050416399-2-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie G.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie G.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/\"},\"author\":{\"name\":\"Melanie G.\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/8ced97cac719a8a2140f227ca36d825f\"},\"headline\":\"How to Write Product Descriptions To Grow Sales\",\"datePublished\":\"2019-08-14T13:30:21+00:00\",\"dateModified\":\"2023-10-30T18:09:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/\"},\"wordCount\":1472,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/shutterstock_1050416399-2.jpg\",\"articleSection\":[\"Content Creation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/\",\"name\":\"How to Write Product Descriptions To Grow Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/how-to-write-product-descriptions-to-grow-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/shutterstock_1050416399-2.jpg\",\"datePublished\":\"2019-08-14T13:30:21+00:00\",\"dateModified\":\"2023-10-30T18:09:26+00:00\",\"description\":\"Your products sell on Amazon because of the quality of your product descriptions. 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