{"id":6323,"date":"2019-11-27T09:30:00","date_gmt":"2019-11-27T14:30:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6323"},"modified":"2020-09-09T16:13:59","modified_gmt":"2020-09-09T20:13:59","slug":"what-are-the-key-elements-of-good-content","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/what-are-the-key-elements-of-good-content\/","title":{"rendered":"What Are the Key Elements of Good Content?"},"content":{"rendered":"\n

Good content allows search engines to find your website and\nthe blogs you’ve written, and that’s good news for your brand. Good content builds authority<\/a> while\nimproving your website’s overall online ranking.<\/p>\n\n\n\n

Why Good Content Matters<\/a><\/h3>\n\n\n\n

Good content starts by connecting your brand with new\nreaders. It seamlessly funnels them toward your products and services. Good\ncontent will inspire your followers and position your brand as a thought leader\nin your industry.<\/p>\n\n\n\n

What are the key elements of good content?<\/p>\n\n\n\n

Be Original<\/a><\/h2>\n\n\n\n

When it comes to creating good content, “original” is the one word you need to remember at all times<\/a>. Google and other search engines actually penalize websites that post duplicate content, considering them ‘spam’ sites.<\/p>\n\n\n\n

Copying content from other people’s blogs is a no-no if you\nhave dreams of creating a respected and successful online presence. Why?\nBecause if Google thinks you aren’t publishing original material, they will\nbypass your site when it delivers results. Being ignored by Google is a\ndefinite death blow.<\/p>\n\n\n\n

In addition to being original, you need to let some of your passion for your product or brand filter into the content you create. Genuine enthusiasm is a natural, effective choice when it comes to creating good online content because it builds trust. People believe and trust those who love what they do.<\/p>\n\n\n\n

\"writing<\/figure><\/div>\n\n\n\n

Think about the last time you read a blog post you didn’t\nlike. Chances are it\u2019s because you didn’t trust the voice or something seemed\n‘off.’ Just like the way you can sense whether the person on the other end of\nthe phone is smiling when they’re talking to you, your reader can tell when\nyou’re speaking – and writing – from a place of passion.<\/p>\n\n\n\n

Having a passion for your subject is a strong point when\ncreating useful content. The next step is to combine that passion with a solid\nwriting ability. A skilled writer with a firm understanding of marketing\nprinciples, who can also optimize your article and your headlines for search\nengines, will improve the quality of your original content. You’ll be turning\nup in search engine results, building authority, and generating new visitors to\nyour site for years to come.<\/p>\n\n\n\n

Use A Strong, Active Headline<\/a><\/h2>\n\n\n\n

The right headline will build your brand and attract new\nvisitors, while a bad headline can send visitors running away.<\/p>\n\n\n\n

Potential visitors use headlines as a way to evaluate online\ncontent. The headline helps them decide whether to click on the article or\nvisit your site.<\/p>\n\n\n\n

A good headline consists of making a promise to potential\nreaders of more information. If your headline says one thing but fails to\ndeliver on its promise, you’re committing “click-bait;” the\nbait-and-switch of the online marketing world. And that’s never a good idea.\nYou might get a surge of clicks for that one article or blog post, but you’ll\nbe tearing down your wall of authority. Many of the people who ‘fell’ for your\nheadline will actively avoid your site in the future.<\/p>\n\n\n\n

Questions are strong choices because they align your content\nwith a problem that the person is currently thinking about and seeking an\nanswer to. If you ask the same question a potential visitor to your site is\nasking, they will feel more comfortable about trusting your website for\nanswers.<\/p>\n\n\n\n

Create Content That Provides\nValue<\/a><\/h2>\n\n\n\n

Building on the passion and skill you’ve already added to your content plans, it’s time to look at the value provided by your content<\/a>. All the passion and expertise in the world won’t translate into new leads if you fail to deliver real value to your readers.<\/p>\n\n\n\n

\"How<\/figure><\/div>\n\n\n\n

Visitors are naturally drawn to content that offers answers\nto questions they already have or potentially provides a solution to a\npain-point they’re dealing with daily.  By identifying what your ideal\naudience is struggling with, you’ll not only be able to create relevant,\nadded-value content that can make a difference to their day, but you’ll also\nattract new visitors and build your authority.<\/p>\n\n\n\n

Authority only comes when you consistently deliver real\nvalue to your followers.<\/p>\n\n\n\n

Offer Proof<\/a><\/h2>\n\n\n\n

Once you have established your position of authority as a\nthought leader in your industry, your opinion will hold a lot of weight. But\nuntil that date, you’ll need to back up what you say with cold, hard,\nirrefutable facts. This helps in two ways:<\/p>\n\n\n\n