![\"Bank](\"https:\/\/cdn.pixabay.com\/photo\/2015\/09\/15\/15\/53\/bank-note-941246_960_720.jpg\")
<\/figure><\/div>\n\n\n\nCompared to vlogs, it is much easier to monetize a blog\npost. With a video, you\u2019ll need ad revenue from YouTube ads, sponsored videos,\nor product placements to receive any compensation. Even if you are able to\nreceive compensation for clicks on ads you display for your videos, the amount\nof money you earn is likely to be very dismal. Research shows that 96.5% of\nYouTuber creators don\u2019t make enough money<\/a> from ads to live\nabove the poverty line. Even most of the people in the top 3% struggle to make\nends meet. It\u2019s always possible that your vlog channel could be different, but\nit isn\u2019t very probable.<\/p>\n\n\n\n In addition, there are many stipulations when it comes to\nmonetizing YouTube videos. To be eligible to monetize your YouTube channel in\nthe first place, there are many YouTube monetization\nrequirements<\/a> that you must meet. This includes creating\nappropriate content and having a set number of subscribers. For instance, in\norder to earn money from channel memberships, you need more than 30,000\nsubscribers.<\/p>\n\n\n\n In 2018, YouTube\nchanged its rules<\/a> for monetized channels and now requires\nchannels to have 4,000 hours of annual viewing and more than 1,000 subscribers\nto apply for inclusion in its monetization program. In 2019, many YouTubers\ndiscovered that their comments had been turned off for their videos or that\ntheir channels had been demonetized due to YouTube\u2019s new policies. This heavily\nimpacted channels that featured children in videos. <\/p>\n\n\n\n If the content creators had developed the vlogs as blog\ncontent, they wouldn\u2019t have lost the ability to monetize so much of their\nexisting content and would have been better able to monetize their content by\ntheir own terms on their own site.<\/p>\n\n\n\n Generally, blog content is much easier to monetize than\nvlogs. You can simply insert affiliate links from the Amazon Associates program\nor other affiliate offers as a hyperlink. Plus, you can create space on the\nsite for sponsored posts and use Google AdSense to add banner and sidebar PPC\nadvertisements. Therefore, existing vloggers can develop a website for a blog\nand create additional revenue streams.<\/p>\n\n\n\n There are some strategies that you can use to make your\nvideos more search engine friendly. This includes choosing the best titles,\ndescriptions, categories, and hashtags possible. However, there are some SEO\nbest practices that you simply can\u2019t use in a video.<\/p>\n\n\n\n With blogs, you have many opportunities to optimize the SEO\non your website. Whether you want to add alt-tags to your images or use free\nWordPress SEO tools such as Yoast to give your blog posts the best chance of\nfinding traffic through search engines, text-based posts are among the easiest\nto improve SEO on. If you plan on continuing to vlog, a well-optimized blog can\nhelp to drive traffic to your videos.<\/p>\n\n\n\n In TV shows, the full bellies of pregnant actresses are\nstrategically hidden when their characters aren\u2019t pregnant. While no one is\nsaying that you should hide a pregnancy from your followers if you don\u2019t want\nto, there are genuine reasons why you wouldn\u2019t want to share a change in\nappearance with your fans. If your appearance has changed, it\u2019s possible that\nmoving to a blog over a vlog is the best way to save your brand or platform.<\/p>\n\n\n\n For instance, if you created a vlog in the health and\nfitness space, gaining a large amount of weight would discredit your advice.\nEven if a new medication is the cause of your weight gain, a new viewer might\nskip a new video on weight loss tips due to initial impressions. Creating a\nblog post could be an effective alternative to a video where you\u2019ll need to\npresent the information.<\/p>\n\n\n\n Another example of when you may not want to reveal your\nappearance is if the property doesn\u2019t align with how you look. Maybe you create\ncontent for a brand called \u2018Afternoon Baking With Grandma,\u2019 but you\u2019re not a\ngrandmother. In fact, you\u2019re actually a young man who uses the website as a way\nto monetize recipes and product reviews, so your appearance wouldn\u2019t line up\nwith the brand you\u2019re trying to cultivate. Opting for a blog post would keep\nthe focus on the brand.<\/p>\n\n\n\n All businesses, projects, and channels need an end game.\nWhen you\u2019re done, do you sell the brand? Do you simply close it? Many website\nowners and vloggers would love the opportunity to sell their existing content\nat a profit to an individual or a company that can take it over.<\/p>\n\n\n\n If you\u2019re the face of your asset through vlogs, it will be\nvery difficult, if not impossible, to transition your assets to someone else.\nHow would they create videos without you as a brand representative? If you also\nhad a blog, this is an asset that you can sell to someone else to continue the\nproject. Flippa<\/a> and Empire Flippers<\/a> are websites that\ncan help sell these types of assets to someone else.<\/p>\n\n\n\n It is important to understand your content goals when it\ncomes to developing video and written content. If you maintain a personal vlog\nand simply want a way to keep a record of your daily life, it might not be\nreasonable to invest the time and the money into creating a blog. A vlog might\nmeet your needs.<\/p>\n\n\n\n However, if you want to develop a brand, monetize your\nefforts, or have the ability to sell your content as an asset in the future,\nit\u2019s worth creating a website with a blog. This choice depends on what your\ngoals are, and it\u2019s also possible that your goals will change over time, which\nmeans you may need to reassess your plans for a blog.<\/p>\n\n\n\n Nostalgia makes it too easy to keep doing what we\u2019ve always\ndone. If you\u2019ve spent years trying to make money from your vlog but haven\u2019t had\nany real earnings, it might be time to try another strategy, such as blogging.\nBy being realistic and objective about past successes and failures, you can\ndetermine a strategy worth pursuing.<\/p>\n\n\n\n Long posts can be difficult to follow, which is why blog\ncontent over vlog content is a better idea. Written content is easier for\nviewers to start and stop, making it more likely they\u2019ll finish reading it.\nVideo content can be difficult to pick up in the middle, and many people would\nrather not put in the effort if they have to recap or start over on a long\nvideo.<\/p>\n\n\n\n Long written posts are also easier to structure, and written\ncontent is often meticulously edited for conciseness and brevity. If you\nroutinely make long posts, then you should consider switching to a written\nformat.<\/p>\n\n\n\n The only thing that you need to publish a blog post is an\nInternet connection. You don\u2019t even really need word processing software, such\nas Microsoft Word, as you can write directly in Google Docs or in WordPress.\nThis isn\u2019t the case with filming a vlog.<\/p>\n\n\n\n While you can create a video from your smartphone, most\nprofessional YouTube videos are created using specialized equipment, such as\nlighting, higher resolution cameras, tripods, and backdrops. If you don\u2019t have\nthe equipment or it breaks, creating a blog post can be a good alternative.<\/p>\n\n\n\n While video content can be an effective way of expanding\nyour brand, you run the risk of giving your brand multiple voices. It is\ndifficult for multiple people to express a brand in the same way. Just by having\nmultiple people appear in different videos, your brand\u2019s voice can become\nfractured as people do not know who to relate to. Written content solves this\nproblem.<\/p>\n\n\n\n Written content is often interpreted in a personal way by\nthe reader. Just think of the voice in your head reading a piece and know that\nit won\u2019t be the same for other people who read the same piece. You can use this\nto your advantage as everything read by the same person takes on that personal\nstyle, regardless of who wrote it. That means that you could have multiple\npeople writing for your company\u2019s blog, and your readers will always interpret\nthem as one person giving your brand a singular voice.<\/p>\n\n\n\n Vlogs and blogs can be effective and important tools to grow\na brand or a business. When used together, you can experience the benefits of\nboth mediums. However, there are still some occasions when it is advantageous\nto use one form over another.<\/p>\n","protected":false},"excerpt":{"rendered":" YouTube has forever changed the way that most people consume media and interact with the Internet. People would rather watch …<\/p>\n","protected":false},"author":22,"featured_media":6318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"\nSEO Optimization<\/a><\/h2>\n\n\n\n
![\"Digital](\"https:\/\/cdn.pixabay.com\/photo\/2016\/10\/09\/08\/32\/digital-marketing-1725340_960_720.jpg\")
<\/figure><\/div>\n\n\n\nChange in Appearance<\/a><\/h2>\n\n\n\n
Time to Sell Assets<\/a><\/h2>\n\n\n\n
![\"\"\/](\"https:\/\/cdn.pixabay.com\/photo\/2017\/02\/10\/19\/11\/handshake-2056023__340.jpg\")
<\/figure><\/div>\n\n\n\nClarify Goals<\/a><\/h2>\n\n\n\n
Be Realistic About Past Successes<\/a><\/h2>\n\n\n\n
Long Posts<\/a><\/h2>\n\n\n\n
No Filming Equipment<\/a><\/h2>\n\n\n\n
Singular Brand Voice<\/a><\/h2>\n\n\n\n