{"id":6211,"date":"2019-07-01T08:30:34","date_gmt":"2019-07-01T12:30:34","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6211"},"modified":"2023-10-23T11:23:54","modified_gmt":"2023-10-23T15:23:54","slug":"read-these-5-tips-before-you-start-outsourcing-content-writers","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/read-these-5-tips-before-you-start-outsourcing-content-writers\/","title":{"rendered":"Read These 5 Tips Before You Start Outsourcing Content Writers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you frustrated with the process of creating content\nin-house? Have you begun to consider the benefits of outsourcing content\nwriting? Are you looking to proceed, but have some reservations?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While outsourcing is the norm in today\u2019s day and age, it\ncomes with both pros and cons. Fortunately, when you know what you\u2019re doing,\nit\u2019s easy to harness the power of outsourcing content while avoiding all the\npotential pitfalls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are <a href=\"http:\/\/customerthink.com\/the-ultimate-list-of-outsourcing-statistics\/\">many reasons<\/a>\nfor outsourcing this key responsibility, including but not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Saves money<\/li><li>Gives you the ability to spend more time on core\nbusiness<\/li><li>Provides access to specialized help<\/li><li>Enhances the quality of service and results<\/li><li>Removes this responsibility off of key employees<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/targetdatacorp.com\/wp-content\/uploads\/2017\/07\/OUTSOURCE2.jpg\" alt=\"\"\/><figcaption><a href=\"https:\/\/targetdatacorp.com\/wp-content\/uploads\/2017\/07\/OUTSOURCE2.jpg\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If all these benefits excite you, it\u2019s time to learn more\nabout hiring a <a href=\"https:\/\/contentwriters.com\/\">content writing service<\/a>\nor freelancer. These five tips will put you on the right track:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>1. Have a Plan<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe you\u2019re interested in <a href=\"https:\/\/contentwriters.com\/blog\/become-medical-writer-editor\/\">hiring a\nmedical writer<\/a>. Or maybe you need a writer who can create\nsocial media content for your company. Or perhaps you\u2019re seeking a service to\ncraft long-form blog posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of why you\u2019re outsourcing content writing, it\u2019s\nimperative to have a plan in place from the start. By answering these\nquestions, you can begin to formulate a plan that will help you reach your\ngoals:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What type of writer or service makes the most\nsense for this project?<\/li><li>How much work do you have for them right now?\nWill this expand in the future?<\/li><li>What\u2019s your budget for outsourcing content\nwriting?<\/li><li>Who will manage the process from within your\ncompany?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you answer these questions, you\u2019ll find that many others\ncome to mind. Keep digging and your plan will come together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>2. Search All Your Options<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in a hurry to find a writer or don\u2019t have any\nexperience in this area, it\u2019s easy to choose the first service you come across.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, if you take this path, you may never know for\nsure if you made the right decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best approach is to compare a minimum of three services.\nWhen doing so, ask the following five questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What makes you a good fit for the project?<\/li><li>Can you share three (or more) of your best work\nsamples?<\/li><li>What is your rate and how do you calculate your\ncharges?<\/li><li>Can you discuss your approach to the writing\nprocess?<\/li><li>What do you need from us to get started?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s these types of questions that allow you to more\nefficiently compare your options. Even if someone is a great writer, it doesn&#8217;t\nnecessarily mean their style and approach is a good fit for your project and\/or\ncompany; these are the reasons why Step 2 is so important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>3. Review Work Samples<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone can say they\u2019re the right person for the job, but\nuntil you review their work samples, there\u2019s no way of knowing exactly what\nthey bring to the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A writing service that can\u2019t provide samples is one you want\nto avoid. This is a red flag you shouldn\u2019t ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most reputable and top-performing services are more than\nhappy to share multiple work samples. After you review them, you\u2019ll have a\nclearer idea of whether their writing style works with the content you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to take this tip one step further, double back\nwith the service after reviewing their samples to ask the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Can you share the client specifications for each\nsample?<\/li><li>How long did it take you to write the articles?<\/li><li>How much did you charge for each piece of\ncontent?<\/li><li>Did you \u201cnail it\u201d the first time, or did the\nclient request edits?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, it takes time to review every sample from each service\nyou\u2019re considering. However, if you don\u2019t do this, you\u2019re really taking a shot\nin the dark. Maybe things will work out, or maybe they won\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Ask multiple members of your team to read the samples,\nbecause they won\u2019t have the exact same impression as you. This is a\nparticularly important step to take if you won&#8217;t be the only person\ncommunicating with the writer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>4. Start Slow<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you have a lot of work to outsource, don\u2019t throw too\nmuch at the writer from the get-go. It\u2019s best to start slow, with a small\nproject, to see how things go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives you the opportunity to better connect with the\nwriter, share your thoughts throughout the writing process, and get a better\nfeel for how they work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If everything checks out, you can slowly begin to ramp up\nproduction. Conversely, if you think you\u2019ve made the wrong decision, it\u2019s much\neasier to take a step back when you don\u2019t have too much work in the pipeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, a slow ramp-up process helps you remain organized. For\nexample, you may be responsible for reviewing, editing, and posting content. If\nyou have too much content flowing in, you may find it difficult (if not\nimpossible) to keep up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before giving them assignments, ask the service how much\nwork they can handle. Their answer will help you manage the manner in which you\nscale your partnership.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2016\/11\/22\/19\/26\/amphibian-1850190_960_720.jpg\" alt=\"Amphibian, Turtle, Animal, Armor, Blur, Close-Up\"\/><figcaption><a href=\"https:\/\/cdn.pixabay.com\/photo\/2016\/11\/22\/19\/26\/amphibian-1850190_1280.jpg\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a>5. You Can\u2019t Set It and Forget It<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the biggest mistakes companies make when\noutsourcing content writers. They fall into the trap of believing they can hire\na service, hand over their projects, and forget about everything. Not only can\nthis cost you time and money, but it can also sour you on hiring writers in the\nfuture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This holds true to a certain degree, but you don\u2019t want to\n\u201cset it and forget it.\u201d It\u2019s important to remain an integral part of the\ncontent creation process by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sharing detailed outlines with your writer<\/li><li>Answering questions at all phases of the project<\/li><li>Providing feedback when necessary<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t want to micromanage your content writing service,\nbut at the same time, it helps to remain part of the process. Not only does\nthis give you more control, but it also shows the other party that you\u2019re truly\ninterested in their success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Content Writing Service or\nFreelance Writer?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the surface, a content writing service and freelance\nwriter may appear to be one and the same. While it\u2019s true that both can produce\nhigh-quality content, there\u2019s one primary difference:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A content writing service is a team of professionals looking\nafter the well being of your project, while a freelancer is only one person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits of outsourcing to a content writing service\ninclude:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A dedicated account manager to help keep your\ncontent calendar on track<\/li><li>Access to more than one writer, thus allowing you\nto test out several people and vary the voice of your content (if this is\nsomething you want)<\/li><li>Ability to take on larger projects<\/li><li>Less likely to disappear in the middle of a\nproject<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a good idea to compare both options, but many people\ndiscover that a content writing service provides the stability they\u2019re looking\nfor throughout the scope of their project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Points to Discuss With Your Team<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe you\u2019re the owner of a small business. And maybe you\u2019ve\ncome to the conclusion that you need to outsource content in order to stay on\ntrack and get things done the right way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you\u2019re correct about this, you don\u2019t want to make a\nfinal decision until you discuss it with your team. This is particularly true\nof the people who will be working directly with the writers, such as your\nmarketing manager, SEO manager, and social media specialists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the many points to discuss internally:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The pros and cons of outsourcing content<\/li><li>How to find a service that delivers high-quality\nresults, within budget<\/li><li>The best places to search for help<\/li><li>Details regarding the interview and selection\nprocess<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A unilateral decision may make you happy, but it could put\noff other members of your team, and you could be overlooking important details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By discussing all these points, among others, with your\nteam, you can be assured that everyone is a big part of the process. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: depending on the size of your company\/department, you\nmay not be able to include everyone in the decision-making process. It&#8217;s best\nto consult with those who will be working directly with the writer and\/or on\nprojects that require content creation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2018\/05\/08\/11\/17\/african-3382795_960_720.jpg\" alt=\"African, Bangkok, Business, Business People\"\/><figcaption><a href=\"https:\/\/cdn.pixabay.com\/photo\/2018\/05\/08\/11\/17\/african-3382795_1280.jpg\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Conclusion<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, there you have it. If you\u2019re interested in outsourcing\nyour writing needs, these tips should help you move forward in an efficient\nmanner. <a href=\"https:\/\/contentwriters.com\/\">ContentWriters.com<\/a>\noffers a team of experts in content creation who can answer all the questions\nabove and provide your business with the writer who matches your needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you frustrated with the process of creating content in-house? Have you begun to consider the benefits of outsourcing content &#8230;<\/p>\n","protected":false},"author":52,"featured_media":6249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-6211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Read These 5 Tips Before You Start Outsourcing Content Writers<\/title>\n<meta name=\"description\" content=\"While outsourcing is the norm in today\u2019s day and age, it comes with pros and cons. 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