{"id":6209,"date":"2019-07-08T08:30:22","date_gmt":"2019-07-08T12:30:22","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6209"},"modified":"2023-10-30T14:06:16","modified_gmt":"2023-10-30T18:06:16","slug":"4-characteristics-of-a-great-social-media-campaign","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/4-characteristics-of-a-great-social-media-campaign\/","title":{"rendered":"4 Characteristics of a Great Social Media Campaign"},"content":{"rendered":"\n

Organizations that are planning to expand are always\nsearching for the next great place to reach new contacts for growth. Social\nmedia can no longer be overlooked as a massive pool of potential revenue.<\/p>\n\n\n\n

In 2019, there are now approximately 3.48 billion\nsocial media users<\/a> online, having grown by 9 percent from\nlast year, which means that almost half the world is now on some type of\nnetworking platform. Digital interactions have become more relevant than ever between\npeople and the goods, services, and brands they are interested in today. If\nyou\u2019re running a business, it\u2019s inevitable that you\u2019ll need a good online\nmarketing strategy to build your online reputation and to generate more\nbusiness.<\/p>\n\n\n\n

Great social media campaigns have boosted the visibility and\nreach of many organizations already. Here are four social marketing features\nthat have been part of the brilliant social media campaigns that worked.<\/p>\n\n\n\n

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What Is a Social Media Campaign?<\/a><\/h2>\n\n\n\n

A social media campaign is a marketing effort that helps an\norganization meet a specific goal by using social media platforms. These\nefforts are usually targeted to a certain group and will be tailored to your\nunique objectives.<\/p>\n\n\n\n

Marketing on social media uses content in a way that would\nbe best received and consumed in a social media setting. For instance, an\ninformative newsletter is good for an email campaign, while a video, stunning\nimage, infographic, or fun giveaway would be the type of content you find on\nsocial media.<\/p>\n\n\n\n

Your goals can be different each time. Maybe you want to\ncapture more contacts and leads to build your mailing list or expand your text\nmessage notification campaign. Depending on the type of business you run, you\nmay need to build trust and land a phone call to close a deal. Or, if you\u2019re\nselling a product, you may need to represent your product in several ways to\nentice buyers, or target your ad and pay extra to boost it across your desired\ndemographic.<\/p>\n\n\n\n

The foundation of a good campaign is knowing who you are\nselling to. What are the problems they have and how can you solve them? What\nkind of content would they like to see, and how can you make something they\nwould deem valuable and shareable? Create a marketing team and start analyzing\nhard data from previous marketing efforts to fine-tune<\/p>\n\n\n\n

your buyer personas<\/a>\nand business goals. Consider these four valuable aspects of social media\nmarketing campaigns that have proven to be successful.<\/p>\n\n\n\n

1. Make Content Your Audience\nWants<\/a><\/h2>\n\n\n\n

Because the receptiveness of content is subjective to your\nunique audience, be sure to research your typical customers and use any\nfeedback to create the kind of content that they like to read. However,\nregardless of the subject matter they prefer, you can abide by some general\nrules that are backed by stats.<\/p>\n\n\n\n

According to HubSpot<\/a>,\npeople are 40 times more likely to share visual content on social media over\nother types of content. Nearly 70 percent of all marketers have used video\ncontent on Facebook, and around 30 percent have jumped on board with Facebook\nLive (wyzowl.com<\/a>).\nSo, be sure to use a catchy image with your blog post\/repost, or experiment\nwith a video.<\/p>\n\n\n\n

At the same time, don’t be afraid to take risks. What worked\nfor Blendtec<\/a> was\nboth simple yet ingenious for its time. Two years ago, their \u201cWill It Blend<\/a>\u201d\ncampaign piqued people\u2019s curiosities by blending random objects together in a\nblender. This generated a lot of interest, especially with the integrated Star\nWars paraphernalia. This didn\u2019t require expensive video production, which\nallowed them to show off the strength of their blenders. (After all, if their\nblenders are strong enough to blend a Jar Jar Binks figurine, then they can\nprobably blend almost anything!)<\/p>\n\n\n\n

This creative, Facebook video campaign had thousands of\nviewers tuning in and influenced other companies to follow suit with similar\ncampaigns. This kind of campaign is proof that you can go off the beaten path\nto find what works for your particular brand, and even start some new trends!<\/p>\n\n\n\n

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2. Expand to Multiple Platforms<\/a><\/h2>\n\n\n\n

When you design a marketing plan, the numbers are a\nsubstantial consideration. It doesn\u2019t make much sense to invest a lot of money\nin a campaign on an obscure platform with few users. It\u2019s best to be in several\nplaces where there are many users to interact with. So, where are people\ncreating accounts?<\/p>\n\n\n\n

At the end of last year, Facebook topped the charts as the\nplatform with the most registered users, 2.32 billion<\/a>\nto be exact. Following closely is YouTube with about 1.9 billion, and then\nInstagram with 800 million users. Although Facebook has the most users,\nYouTube, Twitter, Reddit, and Instagram are also important platforms to be on,\nbecause the combination of platforms that work for your brand may look\ndifferent than for other goods and services. So, it\u2019s crucial to experiment a\nbit. Find out what works after a campaign or two and gauge the responses to\nthem.<\/p>\n\n\n\n

Here are a couple of highlights on some platforms with fewer\nusers that also have amazing marketing potential:<\/p>\n\n\n\n