{"id":6197,"date":"2019-06-27T08:30:38","date_gmt":"2019-06-27T12:30:38","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6197"},"modified":"2023-10-30T14:06:21","modified_gmt":"2023-10-30T18:06:21","slug":"what-type-of-content-is-best-for-your-blog-or-social-media-platforms","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/what-type-of-content-is-best-for-your-blog-or-social-media-platforms\/","title":{"rendered":"What Type of Content Is Best for Your Blog or Social Media Platforms"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When it comes to developing online marketing content, it can\nall seem the same to the casual observer. Whether you write a blog post or\nschedule an entire social media campaign, the process of brainstorming,\ndrafting, and posting is quite similar. However, the content that you put on\nyour company\u2019s blog and social media platforms should be different based on\nwhere you\u2019re posting it, your company, and its audience. Here are some things\nto keep in mind when developing content for your blog or social media accounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Some Content Performs\nBetter on Certain Platforms<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some types of content perform better on certain social media\nplatforms or as a blog post. Even if you create highly engaging content, it\ncould underperform if it is delivered on the wrong platform. Here are some\nexamples of content that might perform better on each particular channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blog posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Longer form written content<\/li><li>Case studies<\/li><li>Educational posts<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Share-worthy memes<\/li><li>Giveaways<\/li><li>Contests<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Simpler infographics<\/li><li>Stunning product photos<\/li><li>Behind-the-scenes tours<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A successful digital campaign might incorporate all\nplatforms and channels. For instance, a giveaway could be advertised on both\nInstagram and Facebook, with more details about the signup process in the form\nof a blog post. In this example, the content would need to be tailored to the\nplatform, even if it utilizes similar content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>What Works for One Company\nMay Not Work for Another<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In researching your market and industry, it is natural to\nlook at your competitors to see what they\u2019re doing. Too many people make\nassumptions on how a competitor\u2019s content marketing strategy performs and try\nto replicate their own versions of campaigns. This often isn\u2019t as successful as\na strategy, simply because what works for your competitors may not work for\nyour company. In fact, you also can\u2019t be sure of how someone else\u2019s campaign is\nperforming without seeing all of the data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of content varieties, this means analyzing each and\nevery campaign to ensure you have the right fit. Perhaps you tried a series of\nblog posts on your company\u2019s website that did not gather the audience expected,\nyou can repurpose the content into a visual social media campaign, as a <a href=\"https:\/\/contentwriters.com\/blog\/how-write-marketing-script\/\">video script<\/a>,\nor into a case study. Once you\u2019ve invested the time and resources into creating\ngood content, it is worth finding the best way to distribute it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Identifying Content Goals<\/a><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2018\/04\/06\/11\/21\/office-3295556_960_720.jpg\" alt=\"Office, Business, Paperwork, Document, Laptop, Agenda\"\/><figcaption><a href=\"https:\/\/cdn.pixabay.com\/photo\/2018\/04\/06\/11\/21\/office-3295556_1280.jpg\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To figure out what kind of content to create and what\nplatforms to distribute it on, you need to first identify the goals for that\nparticular piece of content. For example, if you want to grow your presence on\na social media network and get more followers, you should develop different\ncontent from the one used to grow your email subscription list, or sell a\nspecific product. By identifying what your goals are for each piece of content,\nyou can craft more successful campaigns that can better meet those goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Consistency vs Innovative Content<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, your followers will begin to expect certain\nthings out of your content channels. If you always market coupon codes on your\nbusiness\u2019s Facebook page, customers will expect to be kept informed of upcoming\nsales and discount codes on Facebook. If you suddenly advertise your coupon\ncodes only on Instagram or on your company\u2019s blog, customers will be unhappy\nand may not realize that you now let customers know about the deals another\nway. Once you develop consistent expectations on a channel, it is important to\nkeep up with those expectations, or at least let followers know about the\nchange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, nobody wants to follow a boring Facebook\npage or blog that never innovates. It is always refreshing to see occasional\nnew types of content. Be sure to balance out new content types that you\u2019re\ntrying for the first time against what your customers already expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Social Media Content<\/a><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2014\/03\/22\/22\/17\/twitter-292994_960_720.jpg\" alt=\"Twitter, Facebook, Together, Exchange Of Information\"\/><figcaption><a href=\"https:\/\/pixabay.com\/photos\/twitter-facebook-together-292994\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Generally, <a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-post-shelf-life-data\">social media\ncontent has a shorter shelf life<\/a> than a blog post. After\nseveral weeks of daily social media posts, finding an older post can be more\ndifficult. Unlike a blog post<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">where visitors must come to your site to read it, social\nmedia posts show up right in the social media feeds of your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Giveaways<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It can be difficult to host a giveaway on your blog,\nespecially if it is time sensitive. Posting about an upcoming giveaway on\nFacebook or Instagram can help you get <a href=\"https:\/\/contentwriters.com\/blog\/five-ways-engaging-copy-drives-conversions\/\">more\nfollowers and engagement<\/a>. Part of the giveaway could include\nhaving to share the post with friends on their own social media feed, use a\nspecific hashtag, or sign up for your email subscription list. Often, an\nenticing picture of what\u2019s being given away can really excite your social media\nfollowers to participate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Shared Posts<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is also the platform for highly shareable\ncontent, or for sharing the content of others. While you probably don\u2019t want to\nshare the posts of your direct competitors, the purpose of a social media\naccount is to engage your network. It doesn\u2019t always have to be original content\nthat you create. Some of the content can be shared. This can bulk up your\nsocial media feed substantially. Just make sure that it is content your\naudience will actually want to read. However, you don\u2019t want shared content to\nmake up the majority of what is shared on your company\u2019s social media feed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Memes<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your company and industry, you could also share\nfunny or inspirational memes on your business\u2019s social media accounts. When\ndone right, memes have a viral quality to them. They have the ability to spread\nquickly, which greatly expands your area of influence and advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Customer Testimonials<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Having social proof on your website can go a long way toward\nmaking your business more successful. That is because most people want to see\nhow other people\u2019s experiences with your business went. If you can generate\npositive social proof, then you will have an advantage over the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer testimonials are a great way to create social proof\nthat your business is a good choice for them. When working with customers, ask\nfor a testimonial if they are happy with your services. Testimonials don\u2019t have\nto be long or complicated. In fact, they can be as short as two sentences. You\nshould ask for a testimonial from every client that has a good experience. By\nmaking it a standard part of your client interactions, you will always have a\nsource of positive social proof and content for your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Blog Posts<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Blog posts tend to be more evergreen. They can be found by\nanyone who searches for content online, and there is more space to write longer\nposts that provide more details than a quick social media post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Educational Posts<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When customers visit your website, they\u2019re more likely to be\nin the mood to learn more about your company, its products, and services than\nif they simply see a post show up in their social media feed. When they are on\nsocial media, they may just want to connect with friends and family members,\nget coupon codes or see the latest news. Posting educational content up on your\nwebsite as a blog post (that you can advertise on Facebook) could be a good\ncompromise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>SEO Articles<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2015\/05\/08\/14\/47\/seo-758264_960_720.jpg\" alt=\"Seo, Sem, Marketing, Optimization, Web, Internet\"\/><figcaption><a href=\"https:\/\/cdn.pixabay.com\/photo\/2015\/05\/08\/14\/47\/seo-758264_1280.jpg\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEO articles are one of the primary functions of any\ncompany\u2019s blog. It is how you can create searchable content that helps you to\ngrow your customer base through online searches. This is where you can focus on\nkeywords that your target market looks for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Press Releases<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A press release can be published on your company\u2019s website\nin addition to distributing it through channels such as <a href=\"https:\/\/service.prweb.com\/home\/\">PRWeb.com<\/a>. You can certainly notify\nyour network about the press release using social media. However, the length of\na typical press release makes it too long of a document to release only through\nsocial media networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Behind-the-Scenes Posts<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It can be a lot of fun to show pictures of the\nbehind-the-scenes functions of your company. This can build credibility for\nyour company in an era when online scams are more prevalent. However, it can be\nbeneficial to have a longer blog post to show pictures within a context of how\nthings are really made. This is where a blog post can be a better idea than\nphotos shared on Facebook that are out of context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There can certainly be some crossover when it comes to\ncontent for your company\u2019s blog and its social media channels. However, what\nyou don\u2019t want to do is to publish content on a channel that it will\nunderperform on. Ideally, any campaign that you create will get the most\nattention possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to developing online marketing content, it can all seem the same to the casual observer. Whether you &#8230;<\/p>\n","protected":false},"author":22,"featured_media":6248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Type of Content Is Best for Your Blog or Social Media Platforms<\/title>\n<meta name=\"description\" content=\"Certain types of content perform better on particular platforms than others. 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