{"id":6138,"date":"2019-05-20T11:30:11","date_gmt":"2019-05-20T15:30:11","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=6138"},"modified":"2020-09-09T16:13:59","modified_gmt":"2020-09-09T20:13:59","slug":"content-marketing-plan-important-2019","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/content-marketing-plan-important-2019\/","title":{"rendered":"Why a Content Marketing Plan is More Important Than Ever in 2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The overarching goal of making great content is to bring in new leads and convert them into customers. A content marketing plan answers \u201chow\u201d you will execute your content strategy. It covers the fine details, such as who to assign specific tasks. That\u2019s the second step you take after you have formulated a content marketing strategy, which answers the \u201cwhy\u201d behind your marketing. Your marketing plan specifically relates to your content and covers tactical questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What will you talk about?<\/li><li>What kind of content will you make?<\/li><li>When, how, and where will you share your content?<\/li><li>Who\u2019s going to do what?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019, marketing in the digital realm has become more diversified and personalized. It&#8217;s become especially more prolific on social media. Emails, texts, shareable videos, infographics, and blogs are all forms of content that can be part of your plan. Marketers have also used GIFs, quizzes, client stories, and Google Ads to appeal to what they believe their clients want to see.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/05\/write-593333_1920-540x405.jpg\" alt=\"write 593333 1920\" class=\"wp-image-6139\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2019: The Year of&nbsp;High Competition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019, we\u2019re fully entrenched in the digital age where more businesses than ever are investing in their online presence, search engine optimization (SEO) efforts, and finding the right content that reaches their audience. It\u2019s now standard to have a website as the front door of your business, and it\u2019s expected to be present and responsive on social media. Staying abreast with competition is reason enough to have a content plan. If you don\u2019t have one, your competitors will.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statistics show that every year more and more businesses are recognizing the value of digital marketing and its benefits. According to the&nbsp;<a href=\"https:\/\/www.slideshare.net\/CMI\/b2b-content-marketing-2019-benchmarks-budgets-and-trendsnorth-america?ref=https:\/\/contentmarketinginstitute.com\/2018\/10\/research-b2b-audience\/\">B2B content marketing report<\/a>, 58% of marketers said they spent more on making content in 2018 than in 2017. In addition, in 2018, only 39% of marketers reported having a written strategy for content, but in 2019, that figure has&nbsp;<a href=\"https:\/\/www.impactbnd.com\/blog\/new-content-marketing-statistics-2019\">nearly doubled<\/a>&nbsp;to 65%!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The First Step: A Content Marketing Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you make a plan that contains all the specifics, first establish a content marketing strategy. This step helps your team identify to whom you are marketing. Why is your business helpful? Why are you creating content in the first place? Who benefits from this information? How does your business provide a solution to the problems they have? Knowing the reason behind your brand\u2019s existence and its mission will help you form the best content plan for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After formulating a strategy, you should know:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your customer persona(s), which you can visualize with HubSpot&#8217;s&nbsp;<a href=\"http:\/\/www.hubspot.com\/make-my-persona?utm_source=mktg-resources\">Make My Persona&nbsp;tool<\/a>.<\/li><li>Anticipated questions and answers your audience may have.<\/li><li>How you can fulfill the needs of your customer personas.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can then use these questions to formulate a great content plan. In this plan, you can determine how you will inform your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Content Marketing Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to&nbsp;<a href=\"http:\/\/www.curata.com\/blog\/content-marketing-plan-templates\/\">Curata.com<\/a>, a content marketing plan \u201cis your road map to a successful content marketing effort.\u201d This plan should be clearly defined in a document that you give to all the members of your marketing team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A plan involves the cooperation of various individuals who are in charge of different productions steps. You need ideas, creatives to make the content, and people in charge of posting the content and tracking its effectiveness. There also needs to be a timeline and a sequence that makes sense with your goals and team&#8217;s bandwidth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your team must decide on the kind of content you want to generate. Sharing random posts isn\u2019t as effective as creating your own original, informative content. When you&#8217;re in full control of the creative ideas, you can craft your brand\u2019s voice and appeal to your customer personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important to stay in line with your goals and always keep your eyes on your overarching vision. It takes cooperation, constant communication, and the generation of original, relevant content to make all this work. So what\u2019s in a plan? Here are a few questions your plan should answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. What Topics Will You Cover?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is to find out what you want to talk about. Get to the drawing board and start asking the questions your customers would ask. If you need some raw ideas, use a search engine and see what the search bar automates when you enter your product or service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start throwing out possible problems your clients would have and how your product can solve them. This will generate keyword and topic clusters such as \u201claundromat near me\u201d or \u201crestaurant in Bethesda.\u201d The more ideas you can generate, the better!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/05\/office-594132_1920-540x405.jpg\" alt=\"office 594132 1920\" class=\"wp-image-6140\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. What Kind of Content Will You Create?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want blogs, infographics, or video? Knowing the top SEO strategies and what your customer personas are consuming will help you decide what they want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you are a baby supply company, offering tutorial video for adjusting straps and installing car seats would have high value. Put yourself in your customers\u2019 shoes. Busy parents don\u2019t have time to read a manual. Instead, they would rather play a video since they will be juggling an active toddler. Video is the most convenient and easy-to-digest form of content for these kinds of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, you may be a bicycle company that delivers partially deconstructed products for more convenient shipping dimensions. Providing an infographic manual and a link to a video can appeal to different types of learners who understand instructions in different ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. When and Where Will You Share Your Content?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The timing and location of your media are also important. It\u2019s hardly advisable to throw out a call to action at first blush, nor can you attract much attention on an obscure social media platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Figure out where your clients are online and when they will be most open to your product or service. Do you appeal to millennials who are often on Instagram and Twitter? Or, does your product appeal more to a broader age group on Facebook?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more insights, peruse&nbsp;<a href=\"https:\/\/blog.hubspot.com\/sales\/what-is-the-buyers-journey\">HubSpot\u2019s&nbsp;buyer\u2019s journey<\/a>&nbsp;that advises on the best times to send out calls to action, special offers, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. How Will You Execute the Plan?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that there\u2019s a what and when, who are your go-to people that automate the posts, drive the momentum, and respond to comments? Who\u2019s going to write the blogs and where are you going to generate infographics? Do you need to invest in a good camera for more video content?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Develop a concrete plan that designates a methodology that works for your overall plan. This is the finishing touch that applies action to all your ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. How Will You define \u201cSuccess\u201d?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What marketing goals are you going to set to determine that your plan has been successful? Do you want to increase your number of conversions? Do you want to see a boost in revenue, or higher social media shares and exposure? Many marketers want to see a combination of these results and more, such as higher SEO rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to CMI &amp; MarketingProfs, 75% of content marketers reported using technology to see how well their content is doing. Fifty-six percent of these respondents used this data to detect audience preferences and behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can get a competitive edge by designating a person to analyze hard data about your posts\u2019 performance and to see what kind of content your audience wants to see. The Content Marketing Institute\u2019s&nbsp;<a href=\"https:\/\/contentmarketinginstitute.com\/2018\/04\/measuring-content-performance\/\">Road Map to Success<\/a>&nbsp;is a good starting point to see what you want to measure. By staying ahead of the curve with hard data, you can establish yourself as a content authority.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/05\/typewriter-801921_1920-540x405.jpg\" alt=\"typewriter 801921 1920\" class=\"wp-image-6141\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Professional Writers Complete the Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Behind nearly every form of content, there\u2019s a writer. Be it a video script, infographic&#8217;s text, blog post, whitepaper, article, or even a jingle.&nbsp;<a href=\"https:\/\/contentwriters.com\/\">ContentWriters<\/a>&nbsp;has fully vetted professional writers that have the experience to create original, engaging content for your brand. When you work with us, you get these perks:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Free topic pitching:<\/strong>&nbsp;It\u2019s not always easy to think of the perfect topic, and that\u2019s okay. Let us know what you want to write about and our writers can provide you with complimentary topic ideas.<\/li><li><strong>Find Your Voice:<\/strong>&nbsp;Do you want an authoritative voice or a fun and informal reputation? Our writers are experts at altering their voice to suit your exact marketing needs!<\/li><li><strong>Round the Clock Assistance:<\/strong>&nbsp;When you sign up with us, you\u2019ll get a dedicated account manager who will provide you with courteous, timely assistance.<\/li><li><strong>Easy access to your content:<\/strong>&nbsp;It doesn\u2019t take an astrophysics degree to figure out how to access your content deliveries on your user-friendly customer interface! When our editors are done with the final look-through, you\u2019ll get your original content right in your inbox!<\/li><li><strong>One hundred percent satisfaction policy:<\/strong>&nbsp;If you aren\u2019t satisfied with the content we deliver for any reason, we\u2019ll do what we can to make it right.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The overarching goal of making great content is to bring in new leads and convert them into customers. A content &#8230;<\/p>\n","protected":false},"author":57,"featured_media":5589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[71,268,29,169],"class_list":["post-6138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy","tag-content","tag-content-creation","tag-content-marketing-2","tag-content-marketing-plan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why a Content Marketing Plan is More Important Than Ever in 2019<\/title>\n<meta name=\"description\" content=\"Having a written content marketing plan is key to making and actuating long-term goals. 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