{"id":5793,"date":"2019-04-04T12:00:08","date_gmt":"2019-04-04T16:00:08","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=5793"},"modified":"2023-10-23T11:13:57","modified_gmt":"2023-10-23T15:13:57","slug":"avoid-common-mistakes-business-writing","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/","title":{"rendered":"Avoid Common Mistakes Businesses Make in Writing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/computer-1185626_1920-540x405.jpg\" alt=\"\" class=\"wp-image-5797\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In every business, writing can be used to help create a professional company presence online, market its products and services, and communicate processes internally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, there are many writing mistakes companies frequently make that hurt these goals. Here are some common mistakes to look out for and what you should do instead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #1: Copy Existing Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s tempting to duplicate written content from a vendor or supplier to use as a product description on your&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/how-often-businesses-update-website-content\/\">website<\/a>. In fact, many textile, manufacturing, and wholesale companies regularly copy the content from vendor catalogs to use as product descriptions. If you use the content that already exists, this can be problematic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not having original content hurts your website\u2019s search engine rankings. Plus, generic content isn\u2019t in your brand\u2019s voice or written to your specific customers. Investing in your company\u2019s original content can help to better utilize SEO best practices, raise search engine rankings, cultivate strong branding, and engage customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #2: Don\u2019t Utilize Email Subscriber List<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses collect email addresses for customers and leads but fail to&nbsp;<a href=\"https:\/\/coschedule.com\/blog\/email-marketing-sending-frequency\/\">send out emails<\/a>. If they eventually get the time to send out an email, so much time has passed that subscribers unsubscribe from the list because they forgot they signed up. This is why it\u2019s key to send out emails regularly, especially to new subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few types of emails that you should write and send to subscribers. Some of the most common emails you can create include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welcome emails to new subscribers.<\/li><li>Monthly newsletters.<\/li><li>Autoresponder campaigns.<\/li><li>Customer educational campaigns.<\/li><li>Sales and coupons.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #3: Don\u2019t Update Business and Marketing Plans<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-03-29-at-3.10.55-PM-540x405-1.jpg\" alt=\"Screen Shot 2019 03 29 at 3.10.55 PM 540x405 1\" class=\"wp-image-6088\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Business and marketing plans are important written documents that should guide the operations of your company. Some companies start without ever creating a business or marketing plan, while others never update its content. A business plan should cover how your business will operate, its mission statement, its vision for the future, and how it will hire staff, among other important criteria. It can serve as a reference for your business as you make important decisions and help obtain financing if needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to marketing plans, you must update it any time you want to use a new marketing channel, add a new product or service, or at least annually. Your SWOT (strengths, weaknesses, opportunities, threats) analysis of competitors will change, so it\u2019s important you update it even if your business hasn\u2019t changed. You want to make sure this document aligns with your current marketing plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #4: Underestimate the Impact of Typos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many business owners and marketing writers underestimate the impact that typos and other spelling errors have on their business. Let\u2019s say you\u2019re interacting by email with a possible lead. You write a quick email back from your phone that\u2019s full of typos. Your contact points it out and you apologize. Will this lead think your company is as professional as they thought prior to this exchange? Probably not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Too often, we prioritize speed and responsiveness over spelling errors. While it\u2019s important to be responsive, accuracy and professionalism matter tremendously to your customers and other contacts. When we see typos in written content sent to us, it\u2019s easy to think that communicating with us wasn\u2019t so important to the person who wrote the message since it was written carelessly and with haste. It may also force us to question the credibility of the other person.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #5: Have Minimal Website Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You know you need a website for your business, but how important is the content? It\u2019s incredibly important. Too many business owners put up a message that says the content is \u201cin progress\u201d or \u201cunder construction\u201d for an indefinite period of time. Not only does this do very little to help visitors understand what your company can do for them, you end up paying for a website that your business isn\u2019t really utilizing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the very least, it\u2019s important to have a strong home page, about us page, and a services or products page so online visitors learn more about your company from your website. This will not be enough for excellent search engine rankings but it\u2019s better than nothing. Customers expect businesses to have websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #6: Sharing Links on Social Media without Context<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-29-at-3.12.22-PM-540x405.png\" alt=\"\" class=\"wp-image-5799\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s tempting to just hit the \u201cShare\u201d button on a social media post you find for your company\u2019s social media accounts or simply copy and paste an interesting link. If you think about the pages and groups you interact with most, do they simply share existing content without any written commentary? Probably not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whenever you create a social media post on behalf of your company, you want to include at least two sentences in the post that gives those on social media a sampling of your brand\u2019s voice and the context for the post. This typically includes one sentence about what the article is about and why it matters to your audience. Then it includes a call to action letting them know to click the link to read the article or perhaps to sign up for services from your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, it would be a smart idea for a plumbing company to share an article about the high costs of replacing an old home\u2019s pipes on its social media page. Without any context, followers might just read the article. With some written copy about how expensive replacing pipes is and how proactive maintenance can reduce these costs, the social media post could have a lot more impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #7: Send Out Template Emails<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using a template can save you time and make it easier to follow up with important contacts. Some templates are so obviously templated that you might as well not send the email out at all. Nobody wants to be the recipient of what they suspect is a mass email or spam. The worst is when the sender forgets to replace the templated information and a sentence reads: \u201cHello {first name}, I was on your company\u2019s website {website name} &#8230;\u201d If you choose to use an email template, make sure to inspect each one to ensure that the mail merge was successful. Even better, always add some personalized content to your emails and only use the template as a guide to what kind of information you should include.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #8: Undervalue Writers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You wouldn\u2019t hire an electrician to perform a surgery. You wouldn\u2019t want a business owner to coach golfers unless the business owner was a golf coach. It\u2019s somewhat crazy that so many business owners feel they can also be professional writers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many business owners try to write important marketing documents and digital campaigns but wonder why the campaigns didn\u2019t convert the way they expected. Others try to find the cheapest writer to which they can outsource, simply because they don\u2019t see the value in paying writers a lot of money for their skills. This often doesn\u2019t work as well as some business owners hope.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #9: Target Too Broad a Market<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s simpler to think that every person, no matter their location, income bracket, or demographic, is a potential customer for your business. Many businesses make this costly mistake and try to gear their written content toward everyone instead of their&nbsp;<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\">target market<\/a>. This is terrible advice, since the generic and broad content you generate won\u2019t engage your actual target market the same way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, a high end, expensive, and hypoallergenic line of anti-aging products wouldn\u2019t likely be of interest to male ranch hands in their 20s who live paycheck to paycheck. This isn\u2019t a realistic customer for this type of company, yet many marketing teams fear about writing content that\u2019s too female or targeted to older, wealthier women because it might make this other type of person less interested in buying. Marketing copy written more specifically for older, more affluent women with an interest in hypoallergenic, anti-aging products would perform much better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #10: Contradictions and Credibility<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s natural that things change quickly in business. It\u2019s important that anything you write and have written in the past for the business reflect the most accurate information. You don\u2019t want to have areas of written content about your business that contradicts itself. For instance, on your website\u2019s about us page, you wrote about how you provide 24\/7 service for clients but on your contact page, it lists hours when your team is available. This contradicts itself and can hurt your business\u2019s credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Writing is an important tool for every business. Even if your business does not provide writing services, the written content on its website,&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/does-it-make-sense-to-keep-inactive-business-social-media-accounts-open\/\">social media accounts<\/a>, Google Ads campaigns, brochures, blogs, and emails reflect your company. You can never underestimate the power of the written word.<strong>M<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In every business, writing can be used to help create a professional company presence online, market its products and services, &#8230;<\/p>\n","protected":false},"author":22,"featured_media":5043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[1156,1155,1586,51],"class_list":["post-5793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","tag-business","tag-business-writing","tag-common-mistakes","tag-content-writer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoid Common Mistakes In Business Writing<\/title>\n<meta name=\"description\" content=\"Every business with a website, brochure, or email account uses writing to support itself. Learn about common writing mistakes businesses make and how to avoid each of them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoid Common Mistakes In Business Writing\" \/>\n<meta property=\"og:description\" content=\"Every business with a website, brochure, or email account uses writing to support itself. Learn about common writing mistakes businesses make and how to avoid each of them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T16:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-23T15:13:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_594534617-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie G.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie G.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/\"},\"author\":{\"name\":\"Melanie G.\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/8ced97cac719a8a2140f227ca36d825f\"},\"headline\":\"Avoid Common Mistakes Businesses Make in Writing\",\"datePublished\":\"2019-04-04T16:00:08+00:00\",\"dateModified\":\"2023-10-23T15:13:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/\"},\"wordCount\":1492,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/shutterstock_594534617.jpg\",\"keywords\":[\"business\",\"business writing\",\"common mistakes\",\"content writer\"],\"articleSection\":[\"Content Creation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/\",\"name\":\"Avoid Common Mistakes In Business Writing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/shutterstock_594534617.jpg\",\"datePublished\":\"2019-04-04T16:00:08+00:00\",\"dateModified\":\"2023-10-23T15:13:57+00:00\",\"description\":\"Every business with a website, brochure, or email account uses writing to support itself. Learn about common writing mistakes businesses make and how to avoid each of them.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/shutterstock_594534617.jpg\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/shutterstock_594534617.jpg\",\"width\":4896,\"height\":3264,\"caption\":\"shutterstock 594534617\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/avoid-common-mistakes-business-writing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avoid Common Mistakes Businesses Make in Writing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\",\"name\":\"ContentWriters Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\",\"name\":\"ContentWriters\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logomark-blue.png\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logomark-blue.png\",\"width\":2592,\"height\":2514,\"caption\":\"ContentWriters\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FindContentWriters\",\"https:\\\/\\\/x.com\\\/_ContentWriters\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/content-writers\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/8ced97cac719a8a2140f227ca36d825f\",\"name\":\"Melanie G.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"caption\":\"Melanie G.\"},\"description\":\"Melanie G. is a freelance writer and editor living in Tampa, Florida. She's freelanced full-time since she left her writing job at Nielsen in 2012.\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/author\\\/melanie-g\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avoid Common Mistakes In Business Writing","description":"Every business with a website, brochure, or email account uses writing to support itself. Learn about common writing mistakes businesses make and how to avoid each of them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/","og_locale":"en_US","og_type":"article","og_title":"Avoid Common Mistakes In Business Writing","og_description":"Every business with a website, brochure, or email account uses writing to support itself. Learn about common writing mistakes businesses make and how to avoid each of them.","og_url":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/","og_site_name":"ContentWriters Blog","article_publisher":"https:\/\/www.facebook.com\/FindContentWriters","article_published_time":"2019-04-04T16:00:08+00:00","article_modified_time":"2023-10-23T15:13:57+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_594534617-540x405.jpg","type":"image\/jpeg"}],"author":"Melanie G.","twitter_card":"summary_large_image","twitter_creator":"@_ContentWriters","twitter_site":"@_ContentWriters","twitter_misc":{"Written by":"Melanie G.","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#article","isPartOf":{"@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/"},"author":{"name":"Melanie G.","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/person\/8ced97cac719a8a2140f227ca36d825f"},"headline":"Avoid Common Mistakes Businesses Make in Writing","datePublished":"2019-04-04T16:00:08+00:00","dateModified":"2023-10-23T15:13:57+00:00","mainEntityOfPage":{"@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/"},"wordCount":1492,"publisher":{"@id":"https:\/\/contentwriters.com\/blog\/#organization"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_594534617.jpg","keywords":["business","business writing","common mistakes","content writer"],"articleSection":["Content Creation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/","url":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/","name":"Avoid Common Mistakes In Business Writing","isPartOf":{"@id":"https:\/\/contentwriters.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#primaryimage"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_594534617.jpg","datePublished":"2019-04-04T16:00:08+00:00","dateModified":"2023-10-23T15:13:57+00:00","description":"Every business with a website, brochure, or email account uses writing to support itself. Learn about common writing mistakes businesses make and how to avoid each of them.","breadcrumb":{"@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#primaryimage","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_594534617.jpg","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_594534617.jpg","width":4896,"height":3264,"caption":"shutterstock 594534617"},{"@type":"BreadcrumbList","@id":"https:\/\/contentwriters.com\/blog\/avoid-common-mistakes-business-writing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contentwriters.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Avoid Common Mistakes Businesses Make in Writing"}]},{"@type":"WebSite","@id":"https:\/\/contentwriters.com\/blog\/#website","url":"https:\/\/contentwriters.com\/blog\/","name":"ContentWriters Blog","description":"","publisher":{"@id":"https:\/\/contentwriters.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contentwriters.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contentwriters.com\/blog\/#organization","name":"ContentWriters","url":"https:\/\/contentwriters.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/05\/logomark-blue.png","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/05\/logomark-blue.png","width":2592,"height":2514,"caption":"ContentWriters"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FindContentWriters","https:\/\/x.com\/_ContentWriters","https:\/\/www.linkedin.com\/company\/content-writers\/"]},{"@type":"Person","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/person\/8ced97cac719a8a2140f227ca36d825f","name":"Melanie G.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","caption":"Melanie G."},"description":"Melanie G. is a freelance writer and editor living in Tampa, Florida. She's freelanced full-time since she left her writing job at Nielsen in 2012.","url":"https:\/\/contentwriters.com\/blog\/author\/melanie-g\/"}]}},"_links":{"self":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/5793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/comments?post=5793"}],"version-history":[{"count":2,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/5793\/revisions"}],"predecessor-version":[{"id":6089,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/5793\/revisions\/6089"}],"wp:attachment":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/media?parent=5793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/categories?post=5793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/tags?post=5793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}