{"id":5683,"date":"2019-02-01T12:00:48","date_gmt":"2019-02-01T17:00:48","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=5683"},"modified":"2023-10-30T14:13:11","modified_gmt":"2023-10-30T18:13:11","slug":"storytelling-create-brand","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/","title":{"rendered":"Use Storytelling to Create a Brand They Can&#8217;t Live Without"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Whether huddled around a campfire, listening to ghost stories that chill us, or drifting off to sleep while imagining the look on Goldilocks\u2019 face when she tastes that \u201cjust right\u201d porridge, many of our earliest childhood memories center around storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s hard to pin down when we began telling stories, but many experts believe&nbsp;<a href=\"https:\/\/news.nationalgeographic.com\/2018\/02\/acoustic-caves-rock-art-language-origin-spd\/\">storytelling predates written language<\/a>. Storytelling is what defines us as a society; it\u2019s how we pass along what\u2019s essential from one group to another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So it\u2019s little surprise that content marketing has found such success using storytelling to create memorable brands people can\u2019t live without.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take Apple, for example. From its earliest days as a struggling startup in a garage to its current industry dominance position, Apple has always had a great story to accompany its products. Storytelling makes Apple human, and it&#8217;s that&nbsp;<a href=\"https:\/\/www.apple.com\/newsroom\/2018\/11\/apple-iconsiam-opens-in-bangkok\/\">human element that resonates<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you use storytelling to create a brand they can\u2019t live without?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Successful Storytelling Means Being Authentic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to brand storytelling, authenticity is critical. While the actual story itself has a little wiggle room, that story won\u2019t resonate if it isn\u2019t authentically rooted in your product and industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers can tell if you aren&#8217;t telling them the truth. Never risk lying to your audience for the sake of a good story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Way of Life<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand storytelling is more than just a marketing angle; it\u2019s a living thing. Successful storytelling requires you to follow your brand into the mix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeep does this beautifully. Their #MyJeepStory campaign, launched in 2016 to celebrate their 75th anniversary, is&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/integrating-user-generated-content-into-your-strategy\/\">rooted in customer experience<\/a>&nbsp;\u2013 and it\u2019s still resonating with audiences. Social media is filled with personal stories from customers describing their own experiences with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeep&#8217;s story is an authentic way of life that rings true with their ideal customer. And their audiences want in on that story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Define Your Core Values<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Who you are is as important as what you do. This is especially true when it comes to millennial consumers, the second largest demographic with disposable income. If your brand supports a certain mindset or cause, include it in your storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you support local initiatives? Environmental? Political? Remember, what is essential to you and your brand will also be essential to consumers who share your values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embrace them by building a storyline around those activities. An article detailing your recent food bank donations will appeal to those who focus on community service and seek out community service-oriented brands to support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be Who You Are<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When was the last time you read a brand\u2019s mission statement of \u201cproviding top-level customer support\u201d and thought, \u201cWow! I need these people!\u201d Never, right? You\u2019re not alone. Generalized statements focusing on generic services are boring. No one will remember your company if you\u2019re saying the same thing as everybody else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what if a business said, \u201cWe hate being on hold, so we won\u2019t put you on hold! We\u2019ll call you back!\u201d You\u2019d remember that, wouldn\u2019t you? Because you immediately identify with someone who says, \u201cWe hate being on hold.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that connection comes only when you let your personality shine through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re stuck coming up with aspects of your personality to emphasize, begin by thinking back to what first attracted you to your industry\/ brand\/ product. Did you have a \u201clightbulb\u201d moment? Talk about it. You\u2019ll have the best part of your brand to bring into the spotlight when you can answer the question: Why do you do what you do?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/contentwriters.com\/\">Storytelling for brand-building<\/a>&nbsp;takes a little creativity. Crafting compelling stories to engage customers takes practice and time, but once you get the hang of it, you\u2019ll be amazed at the results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right storytelling will resonate with your ideal audience. And you\u2019ll find their engagement increases as they are drawn deeper into your brand\u2019s story. They&#8217;ll root for you just as they would the hero in their favorite novel because they&#8217;re investing in who you are and what you represent.<\/p><span style=\"position :absolute;visibility: collapse;\"><a href=\"http:\/\/loans-cash.net\" target=\"_blank\" rel=\"noopener\">http:\/\/loans-cash.net<\/a><\/span> \n\n\n\n<p class=\"wp-block-paragraph\">Every brand has a story worth telling. What\u2019s yours?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether huddled around a campfire, listening to ghost stories that chill us, or drifting off to sleep while imagining the &#8230;<\/p>\n","protected":false},"author":54,"featured_media":1852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[1490,325,377,1558],"class_list":["post-5683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","tag-brand-story","tag-branding","tag-storytelling","tag-successful-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Storytelling to Create a Brand They Can&#039;t Live Without<\/title>\n<meta name=\"description\" content=\"We have always used storytelling to communicate with others. But how do you use storytelling to create a brand they can\u2019t live without? Try these tips to start connecting with your target audience today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Storytelling to Create a Brand They Can&#039;t Live Without\" \/>\n<meta property=\"og:description\" content=\"We have always used storytelling to communicate with others. But how do you use storytelling to create a brand they can\u2019t live without? Try these tips to start connecting with your target audience today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T17:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T18:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/shutterstock_231376480-1-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Freedom A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Freedom A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/\"},\"author\":{\"name\":\"Freedom A.\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/fce5b1ac93c9919c13b04ae289b50f97\"},\"headline\":\"Use Storytelling to Create a Brand They Can&#8217;t Live Without\",\"datePublished\":\"2019-02-01T17:00:48+00:00\",\"dateModified\":\"2023-10-30T18:13:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/\"},\"wordCount\":718,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/shutterstock_231376480-1.jpg\",\"keywords\":[\"brand story\",\"branding\",\"storytelling\",\"successful brand\"],\"articleSection\":[\"Content Creation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/\",\"name\":\"Use Storytelling to Create a Brand They Can't Live Without\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/shutterstock_231376480-1.jpg\",\"datePublished\":\"2019-02-01T17:00:48+00:00\",\"dateModified\":\"2023-10-30T18:13:11+00:00\",\"description\":\"We have always used storytelling to communicate with others. But how do you use storytelling to create a brand they can\u2019t live without? Try these tips to start connecting with your target audience today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/shutterstock_231376480-1.jpg\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/shutterstock_231376480-1.jpg\",\"width\":5698,\"height\":3981,\"caption\":\"shutterstock 231376480 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/storytelling-create-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use Storytelling to Create a Brand They Can&#8217;t Live Without\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\",\"name\":\"ContentWriters Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\",\"name\":\"ContentWriters\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logomark-blue.png\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logomark-blue.png\",\"width\":2592,\"height\":2514,\"caption\":\"ContentWriters\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FindContentWriters\",\"https:\\\/\\\/x.com\\\/_ContentWriters\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/content-writers\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/fce5b1ac93c9919c13b04ae289b50f97\",\"name\":\"Freedom A.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"caption\":\"Freedom A.\"},\"description\":\"Freedom is an award-winning writer and marketer. In her current role as a B2B digital marketing specialist. Her writing has appeared in global publications including The Independent (UK), Huffington Post (USA), The Telegraph (UK), The Chicago Sun-Times, The Los Angeles Times, The Jerusalem Post, and more.\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/author\\\/freedom-a\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use Storytelling to Create a Brand They Can't Live Without","description":"We have always used storytelling to communicate with others. But how do you use storytelling to create a brand they can\u2019t live without? Try these tips to start connecting with your target audience today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/","og_locale":"en_US","og_type":"article","og_title":"Use Storytelling to Create a Brand They Can't Live Without","og_description":"We have always used storytelling to communicate with others. But how do you use storytelling to create a brand they can\u2019t live without? Try these tips to start connecting with your target audience today.","og_url":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/","og_site_name":"ContentWriters Blog","article_publisher":"https:\/\/www.facebook.com\/FindContentWriters","article_published_time":"2019-02-01T17:00:48+00:00","article_modified_time":"2023-10-30T18:13:11+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/shutterstock_231376480-1-540x405.jpg","type":"image\/jpeg"}],"author":"Freedom A.","twitter_card":"summary_large_image","twitter_creator":"@_ContentWriters","twitter_site":"@_ContentWriters","twitter_misc":{"Written by":"Freedom A.","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#article","isPartOf":{"@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/"},"author":{"name":"Freedom A.","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/person\/fce5b1ac93c9919c13b04ae289b50f97"},"headline":"Use Storytelling to Create a Brand They Can&#8217;t Live Without","datePublished":"2019-02-01T17:00:48+00:00","dateModified":"2023-10-30T18:13:11+00:00","mainEntityOfPage":{"@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/"},"wordCount":718,"publisher":{"@id":"https:\/\/contentwriters.com\/blog\/#organization"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/shutterstock_231376480-1.jpg","keywords":["brand story","branding","storytelling","successful brand"],"articleSection":["Content Creation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/","url":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/","name":"Use Storytelling to Create a Brand They Can't Live Without","isPartOf":{"@id":"https:\/\/contentwriters.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#primaryimage"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/shutterstock_231376480-1.jpg","datePublished":"2019-02-01T17:00:48+00:00","dateModified":"2023-10-30T18:13:11+00:00","description":"We have always used storytelling to communicate with others. But how do you use storytelling to create a brand they can\u2019t live without? Try these tips to start connecting with your target audience today.","breadcrumb":{"@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#primaryimage","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/shutterstock_231376480-1.jpg","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/shutterstock_231376480-1.jpg","width":5698,"height":3981,"caption":"shutterstock 231376480 1"},{"@type":"BreadcrumbList","@id":"https:\/\/contentwriters.com\/blog\/storytelling-create-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contentwriters.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Use Storytelling to Create a Brand They Can&#8217;t Live Without"}]},{"@type":"WebSite","@id":"https:\/\/contentwriters.com\/blog\/#website","url":"https:\/\/contentwriters.com\/blog\/","name":"ContentWriters Blog","description":"","publisher":{"@id":"https:\/\/contentwriters.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contentwriters.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contentwriters.com\/blog\/#organization","name":"ContentWriters","url":"https:\/\/contentwriters.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/05\/logomark-blue.png","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/05\/logomark-blue.png","width":2592,"height":2514,"caption":"ContentWriters"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FindContentWriters","https:\/\/x.com\/_ContentWriters","https:\/\/www.linkedin.com\/company\/content-writers\/"]},{"@type":"Person","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/person\/fce5b1ac93c9919c13b04ae289b50f97","name":"Freedom A.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","caption":"Freedom A."},"description":"Freedom is an award-winning writer and marketer. In her current role as a B2B digital marketing specialist. Her writing has appeared in global publications including The Independent (UK), Huffington Post (USA), The Telegraph (UK), The Chicago Sun-Times, The Los Angeles Times, The Jerusalem Post, and more.","url":"https:\/\/contentwriters.com\/blog\/author\/freedom-a\/"}]}},"_links":{"self":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/5683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/comments?post=5683"}],"version-history":[{"count":2,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/5683\/revisions"}],"predecessor-version":[{"id":8743,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/5683\/revisions\/8743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/media\/1852"}],"wp:attachment":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/media?parent=5683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/categories?post=5683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/tags?post=5683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}