{"id":3408,"date":"2017-06-26T12:00:28","date_gmt":"2017-06-26T16:00:28","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=3408"},"modified":"2024-04-24T19:16:25","modified_gmt":"2024-04-24T23:16:25","slug":"google-trends-effective-marketing-strategy","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/","title":{"rendered":"How to Use Google Trends to Build an Effective Marketing Strategy"},"content":{"rendered":"

Google provides a variety of helpful tools to help you start, grow, and market your business. One of the tools that doesn\u2019t seem to get quite as much attention is Google Trends. But by using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in building an effective marketing strategy. You can use Google Trends to make decisions about everything from content marketing to product development. So let\u2019s talk about how to use Google Trends.<\/p>\n

How to use Google Trends to see what\u2019s trending in your industry<\/h2>\n

Google Trends analyzes the number of people who search for specific keywords over time. So to get any benefit out of Google Trends you need to first identify your industry\u2019s keywords. Write out a list of all the words that people would likely search for in your industry. They don\u2019t have to be a perfect fit. The goal right now is to create a long list of words.<\/p>\n

Once you have your list of keywords, enter them into Google Trends one at a time. Google Trends automatically shows you each keyword\u2019s search volume over the last 5 years.<\/p>\n

\"\"<\/p>\n

In the image above, you\u2019ll see the Google Trends analysis of the word \u201chappiness\u201d \u2013 which is keyword relevant to my industry.See how interest in happiness has been declining slightly over the last 5 years? This suggests that I might not want to focus on this keyword in my content marketing campaigns, particularly if I have long-term goals like building a brand around this keyword or improving SEO.<\/p>\n

Use Google Trends to stay ahead of the competition<\/h2>\n

Continue entering each of your keywords in Google Trends, one at a time. For each keyword, hover over the far left point on the line (this is the search volume 5 years ago). Then hover over the far right point on the line (this is the search volume now). If you divide the search volume now by the search volume 5 years ago, you\u2019ll get an estimate for the 5-yr growth rate of interest in this keyword.<\/p>\n

\"\"<\/p>\n

In the image above, you\u2019ll see above that I have entered the word \u201cmindfulness\u201d, which is one of my keywords related to happiness. I marked down the left point (33) and the right point (94). Then I calculated the growth rate (94\/33). Interest in mindfulness has grown 2.85 times over the last 5 years! Mindfulness is definitely trending in my industry.<\/p>\n

Use Google Trends to optimize your content marketing strategy<\/h2>\n

Once you enter all your keywords into Google Trends,you can optimize your content marketing strategy by looking at the rate of growth for each of your keywords. It\u2019s helpful to also leverage keywords using Google\u2019s Keyword Tool<\/a> so that you don\u2019t end up focusing on keywords that have increasing interest, but little interest overall.<\/p>\n

By listing out the growth rate from Google Trends and overall search volume from Google\u2019s Keyword Tool, youcan get a clearer picture of where to focus your marketing and branding efforts.<\/p>\n

\"\"<\/p>\n

In the image above, you\u2019ll see a chart I a made for keywords in my industry. To boost the effectiveness of your marketing efforts, you want to build content \u2013 and optimize your SEO<\/a> \u2013 for keywords that have both high search volume and high growth rate.<\/p>\n

In sum\u2026<\/h2>\n

Google has lots of great tools for helping you improve your marketing strategy. By using Google Tends you\u2019ll not only understand your industry better, you\u2019ll be able to stay ahead of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google provides a variety of helpful tools to help you start, grow, and market your business. One of the tools …<\/p>\n","protected":false},"author":30,"featured_media":3397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[91,1053,318,1055,1054],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy","tag-google-trends","tag-how-to-use-google-trends","tag-search-marketing","tag-sem","tag-seo-marketing"],"acf":[],"yoast_head":"\nHow to Use Google Trends to Build an Effective Marketing Strategy<\/title>\n<meta name=\"description\" content=\"By using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in developing an effective marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Google Trends to Build an Effective Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"By using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in developing an effective marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-26T16:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T23:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/google-trends-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3134\" \/>\n\t<meta property=\"og:image:height\" content=\"2089\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tchiki D.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tchiki D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/\"},\"author\":{\"name\":\"Tchiki D.\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/14408eebb4f3a59dbd3c7e0c0fa73d90\"},\"headline\":\"How to Use Google Trends to Build an Effective Marketing Strategy\",\"datePublished\":\"2017-06-26T16:00:28+00:00\",\"dateModified\":\"2024-04-24T23:16:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/google-trends-min.jpg\",\"keywords\":[\"google trends\",\"how to use google trends\",\"Search Marketing\",\"SEM\",\"SEO marketing\"],\"articleSection\":[\"Content Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/\",\"name\":\"How to Use Google Trends to Build an Effective Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/google-trends-min.jpg\",\"datePublished\":\"2017-06-26T16:00:28+00:00\",\"dateModified\":\"2024-04-24T23:16:25+00:00\",\"description\":\"By using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in developing an effective marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/google-trends-min.jpg\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/google-trends-min.jpg\",\"width\":3134,\"height\":2089,\"caption\":\"google trends min\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/google-trends-effective-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Google Trends to Build an Effective Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\",\"name\":\"ContentWriters Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\",\"name\":\"ContentWriters\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logomark-blue.png\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logomark-blue.png\",\"width\":2592,\"height\":2514,\"caption\":\"ContentWriters\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FindContentWriters\",\"https:\\\/\\\/x.com\\\/_ContentWriters\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/content-writers\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/14408eebb4f3a59dbd3c7e0c0fa73d90\",\"name\":\"Tchiki D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"contentUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/favicon-01-96x96.png\",\"caption\":\"Tchiki D.\"},\"description\":\"T.S. Davis, M.A., Ph.D., is founder and lead consultant at The Berkeley Well-Being Institute. Dr. Davis helps entrepreneurs build businesses that promote human thriving. Whether an entrepreneur aims to increase employee wellness, or help customers give the perfect gift, or teach companies how to reduce hiring biases, Dr. Davis's mission is that these entrepreneurs have the support they need to make the world a better place.\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/author\\\/tchiki-d\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Google Trends to Build an Effective Marketing Strategy","description":"By using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in developing an effective marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Google Trends to Build an Effective Marketing Strategy","og_description":"By using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in developing an effective marketing strategy.","og_url":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/","og_site_name":"ContentWriters Blog","article_publisher":"https:\/\/www.facebook.com\/FindContentWriters","article_published_time":"2017-06-26T16:00:28+00:00","article_modified_time":"2024-04-24T23:16:25+00:00","og_image":[{"width":3134,"height":2089,"url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/google-trends-min.jpg","type":"image\/jpeg"}],"author":"Tchiki D.","twitter_card":"summary_large_image","twitter_creator":"@_ContentWriters","twitter_site":"@_ContentWriters","twitter_misc":{"Written by":"Tchiki D.","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/"},"author":{"name":"Tchiki D.","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/person\/14408eebb4f3a59dbd3c7e0c0fa73d90"},"headline":"How to Use Google Trends to Build an Effective Marketing Strategy","datePublished":"2017-06-26T16:00:28+00:00","dateModified":"2024-04-24T23:16:25+00:00","mainEntityOfPage":{"@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/"},"wordCount":603,"publisher":{"@id":"https:\/\/contentwriters.com\/blog\/#organization"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/google-trends-min.jpg","keywords":["google trends","how to use google trends","Search Marketing","SEM","SEO marketing"],"articleSection":["Content Marketing Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/","url":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/","name":"How to Use Google Trends to Build an Effective Marketing Strategy","isPartOf":{"@id":"https:\/\/contentwriters.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/google-trends-min.jpg","datePublished":"2017-06-26T16:00:28+00:00","dateModified":"2024-04-24T23:16:25+00:00","description":"By using Google Trends, you can get a better idea of what\u2019s going on in your industry \u2013 a key step in developing an effective marketing strategy.","breadcrumb":{"@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#primaryimage","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/google-trends-min.jpg","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/google-trends-min.jpg","width":3134,"height":2089,"caption":"google trends min"},{"@type":"BreadcrumbList","@id":"https:\/\/contentwriters.com\/blog\/google-trends-effective-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contentwriters.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Google Trends to Build an Effective Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/contentwriters.com\/blog\/#website","url":"https:\/\/contentwriters.com\/blog\/","name":"ContentWriters Blog","description":"","publisher":{"@id":"https:\/\/contentwriters.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contentwriters.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contentwriters.com\/blog\/#organization","name":"ContentWriters","url":"https:\/\/contentwriters.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/05\/logomark-blue.png","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/05\/logomark-blue.png","width":2592,"height":2514,"caption":"ContentWriters"},"image":{"@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FindContentWriters","https:\/\/x.com\/_ContentWriters","https:\/\/www.linkedin.com\/company\/content-writers\/"]},{"@type":"Person","@id":"https:\/\/contentwriters.com\/blog\/#\/schema\/person\/14408eebb4f3a59dbd3c7e0c0fa73d90","name":"Tchiki D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","url":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","contentUrl":"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2019\/03\/favicon-01-96x96.png","caption":"Tchiki D."},"description":"T.S. Davis, M.A., Ph.D., is founder and lead consultant at The Berkeley Well-Being Institute. Dr. Davis helps entrepreneurs build businesses that promote human thriving. Whether an entrepreneur aims to increase employee wellness, or help customers give the perfect gift, or teach companies how to reduce hiring biases, Dr. Davis's mission is that these entrepreneurs have the support they need to make the world a better place.","url":"https:\/\/contentwriters.com\/blog\/author\/tchiki-d\/"}]}},"_links":{"self":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/comments?post=3408"}],"version-history":[{"count":2,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":11216,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/posts\/3408\/revisions\/11216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/media\/3397"}],"wp:attachment":[{"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/media?parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/categories?post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contentwriters.com\/blog\/wp-json\/wp\/v2\/tags?post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}