{"id":11245,"date":"2024-05-08T10:09:40","date_gmt":"2024-05-08T14:09:40","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=11245"},"modified":"2024-05-08T10:12:05","modified_gmt":"2024-05-08T14:12:05","slug":"how-seo-and-sem-work-together","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/how-seo-and-sem-work-together\/","title":{"rendered":"How SEO and SEM Work Together"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As a digital marketer, you\u2019re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they&#8217;re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today? We\u2019ve got you covered with our actionable guide below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>First, a Recap\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before we begin, let\u2019s review the terms we\u2019re using and why they\u2019re essential to a digital marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs defines<strong> search engine optimization (SEO)<\/strong><\/a> as the \u201cprocess of improving a website\u2019s visibility in search engines to get more traffic.\u201d SEO is typically used when discussing types of organic (i.e., unpaid) marketing tactics that help improve a website\u2019s rankings on search results, such as <a href=\"https:\/\/contentwriters.com\/blog\/how-to-establish-a-b2b-content-marketing-strategy\/\">content marketing <\/a>and website optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.semrush.com\/blog\/search-engine-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush defines <strong>search engine marketing (SEM)<\/strong> <\/a>as the \u201cpractice of promoting websites by increasing their visibility in search engine results pages (SERP) primarily through paid advertising\u2026\u201d It\u2019s also sometimes called \u201cpay-per-click\u201d (PPC) advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While some marketing teams may consider SEM to <em>also <\/em>include SEO, others prefer to keep them as separate parts of a marketing campaign. SEO focuses more on organic marketing, while SEM primarily involves paid advertising strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How are SEO and SEM complementary? In a streamlined campaign, SEO and SEM work together to improve the other&#8217;s power, reducing both a team&#8217;s workload and the cost per click (CPC).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How SEO and SEM Work Together (and Why It Matters)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What are the benefits of combining SEO and SEM? Read on to understand how SEO and SEM work together, and the primary ways that harmonizing strategies can maximize results for your marketing team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improved Conversion Rates and Optimized Ad Spend<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Researchers found that a marketing strategy that includes organic (SEO) and paid (SEM) strategies can result in <a href=\"https:\/\/www.freshworks.com\/crm\/marketing\/search-engine-marketing\/#:~:text=Combining+the+Power+of+SEO+and+SEM&amp;text=In+short%2C+yes.,clicks+and+27%25+greater+profits.\" target=\"_blank\" rel=\"noreferrer noopener\">25% more clicks and a 27% increase in profits<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How? It comes from having a razor-sharp focus for your organic content and its goals. A well-thought-out SEO plan can work in tandem with SEM to lower your PPC ad spend by \u201cpriming the pump\u201d for your most important keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you rank on the first page of Google for your target keyword in the organic search results <em>and<\/em> have sponsored ads showing up above those results, you double the chances of your brand driving traffic for that keyword. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the data from your ad campaigns to optimize your landing pages for conversions to maximize the ROI of your SEM and SEO. And you can optimize your ad bidding strategies based on the high-value keywords you rank best for on the organic results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increased Visibility and Enhanced Targeting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most marketing researchers believe it takes<a href=\"https:\/\/www.indoormedia.com\/blog\/how-many-times-do-customers-have-to-see-an-ad#:~:text=day+at+that.-,Repetition,it'll+really+sink+in.\" target=\"_blank\" rel=\"noreferrer noopener\"><u> at least 7 to 8 exposures<\/u><\/a> before the average consumer will notice an ad. Imagine cutting that in half by simply having a two-pronged marketing strategy that gets you seen by the right people more often.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best SEM and SEO strategies work as a team to support the ultimate goal of getting your website to that #1 spot on the results page for your target keyword. SEO will support ad campaigns with organic, complementary keywords that give search engines more context about your business and the demographic you\u2019re trying to target. SEM hits your avatar front and center on the search results with the only solution to their problem: yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, let\u2019s say you\u2019re planning to do an ad campaign promoting a new B2B payment service. Your SEM campaign might target one or two of your strongest keywords tied to how your solution has the lowest fees or shortest deposit wait times, or about the new AI insights you\u2019ve incorporated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, the SEO campaign would build on those keywords with content around keeping client payment information secure, the 5 problems businesses have collecting payments, tips for establishing net terms, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you see how both SEM and SEO support one another in this combined campaign? They both target pain points, promote your new features, and give context for Google and Bing to understand what it is you\u2019re promoting and to whom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices for Getting Started With Combined SEO and SEM Strategies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a successful campaign with parallel SEO and SEM strategies can feel overwhelming, but all it takes are a few intentional steps. First, don\u2019t worry if you\u2019ve been focusing on one over the other, as combining strategies shouldn\u2019t be done from the get-go, especially if you\u2019re on a limited budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, give yourself a few months to build a solid SEO foundation that seeds your website into search engine results for the two to three keywords you want to target the most. Pay attention to<a href=\"https:\/\/contentwriters.com\/blog\/what-is-user-intent-and-how-to-use-it-in-your-seo-strategy\/\"> user intent<\/a> and location-specific (if relevant) data points to ensure you\u2019re on the right track with your organic marketing. Then once you\u2019re ready to merge methods, keep an eye on the following concepts, as their data points will tell you what\u2019s working and what needs correcting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Set Clear KPIs by Using SMART Goals<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you begin a combined strategy, make sure you have clearly defined SMART (specific, measurable, achievable, relevant, and time-bound) goals and key performance indicators (KPIs). This will ensure you can accurately measure whether your SEO and SEM tactics are working in parallel or fighting against one another, potentially confusing search engines and prospective customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Regularly Monitor Performance, and Don&#8217;t Be Afraid to Make Adjustments<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most critical reasons for regularly monitoring your campaign is the ability to adapt your strategy. This ensures you won&#8217;t get caught by surprise at the end of your campaign. Check in with your ad manager and SEO specialist regularly to see how things are progressing. A good rule of thumb is to monitor performance weekly, especially during the beginning of a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not seeing the results you were hoping for, don\u2019t be afraid to adjust your strategy in the middle of a campaign, but do be aware that it&#8217;s a balancing act. You don\u2019t want to make so many changes that nothing has a chance to work, but you also don\u2019t want to stick it out with a strategy that clearly isn\u2019t working. Trust your judgment and make small tweaks accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stay Up-To-Date With The Latest Search Engine Changes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Also, don\u2019t ignore trends and search engine news. Being the first to adjust can set you miles ahead of your competitors. Google, Bing, and the other major search engines are constantly improving their algorithms to ensure they deliver the best results for their users, so check their official blogs often for news and best practices that will help you move up the rankings quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Combining SEM and SEO strategies can increase the number of eyes on your content and boost results. To ensure your strategies are working, track and monitor your KPIs regularly, and never be afraid to pivot if things aren\u2019t performing the way you anticipated. The key to how SEO and SEM work together most effectively is in regularly tweaking your strategy to maximize results. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, though, that a solid SEO foundation built upon effective content is key to making this work. SEO brings leads into your sales funnel by positioning your company as <strong>the<\/strong> authority in your space. Need professional writers to power your SEO strategy? <a href=\"https:\/\/contentwriters.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Contact us.<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital marketer, you\u2019re likely all too familiar with how crucial organic and paid marketing can be for your &#8230;<\/p>\n","protected":false},"author":94,"featured_media":11248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-11245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integrated Marketing: How SEO and SEM Work Together<\/title>\n<meta name=\"description\" content=\"Read this post 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