{"id":10598,"date":"2023-03-22T09:00:00","date_gmt":"2023-03-22T13:00:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=10598"},"modified":"2023-03-21T13:31:08","modified_gmt":"2023-03-21T17:31:08","slug":"long-form-written-content-how-to-create-it-and-why-its-important","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/long-form-written-content-how-to-create-it-and-why-its-important\/","title":{"rendered":"Long-Form Written Content: How to Create It and Why It\u2019s Important"},"content":{"rendered":"\n

In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.<\/p>\n\n\n\n

Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content.<\/p>\n\n\n\n

Is Long-Form Content Necessary?<\/h2>\n\n\n\n

With written content, there are two approaches a writer can take. One is to create easily digestible, bite-sized content, or maybe even create social media posts on Twitter, Facebook, or LinkedIn. These kinds of content are all known as short-form content, primarily used to generate interest, answer initial questions, and drive traffic to a company\u2019s website.<\/p>\n\n\n\n

The other approach a writer can take is to go on a \u201cdeep dive,\u201d as it is called in marketing, into a product or service by taking it apart piece by piece, weaving its components into a narrative, then supporting that information with research linked to authoritative sources, graphics, and interview quotes from experts. This type of writing is considered long-form content.<\/p>\n\n\n\n

But is long-form content necessary with all the other quick ways available to grab a customer\u2019s interest? The short answer is yes. Long-form content goes beyond general interest and gently persuades a reader, by fostering a relationship between the reader and the company. Long-form content builds on the initial attraction by providing valuable and authoritative information, thereby establishing the company as a <\/p>\n\n\n\n

What Is Long-Form Content?<\/h2>\n\n\n\n

There is no solid, agreed-upon definition of long-form written content, but it has a few indefinite parameters supporting its description. For one, it is usually an article that contains between 1,000 and 7,000 words. Another criterion is that its function is to provide useful and valuable information<\/a> to the reader.<\/p>\n\n\n\n

As compared to the general information contained in a piece of short-form content, long-form content explores a topic in greater depth. Beyond that, its more serious job is to keep the reader engaged enough to spend more than a few minutes on the website. And that leads to its next important job: The page’s ranking in Google.<\/p>\n\n\n\n

A series of long-form articles, in fact, coupled with the time visitors spend on a page, help establish a website as a credible source of information. A high Google rating means the search engine will suggest a page to others who seek similar information. Remember as well that a page that is optimized for search engines \u2014 what marketers call SEO content \u2014 will typically rank higher in a Google search.<\/p>\n\n\n\n

When to Write Long-Form Content<\/h2>\n\n\n\n

There are many approaches you can take to creating content meant to reach a potential audience, such as through video, audio like podcasts, social media, short blog posts of less than 1,000 words, newsletters, and email. These are all considered short-form content<\/a>.<\/p>\n\n\n\n

So, when is the best time to use long-form content?<\/p>\n\n\n\n

Long-form content is the best choice when the context, intent, audience, and purpose call for it. Use it when a quick and simple informational message created to grab someone\u2019s interest simply will not get the job done. It\u2019s also for when readers seek education and information, either to answer a question or find a solution.<\/p>\n\n\n\n

Typically, long-form written content is one of the following:<\/p>\n\n\n\n