{"id":10468,"date":"2023-01-18T09:00:00","date_gmt":"2023-01-18T14:00:00","guid":{"rendered":"https:\/\/contentwriters.com\/blog\/?p=10468"},"modified":"2024-04-24T19:12:25","modified_gmt":"2024-04-24T23:12:25","slug":"15-content-marketing-tactics-for-your-business-to-test","status":"publish","type":"post","link":"https:\/\/contentwriters.com\/blog\/15-content-marketing-tactics-for-your-business-to-test\/","title":{"rendered":"<strong>15 Content Marketing Tactics For Your Business To Test<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, engage and retain a targeted audience.tic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While that explains content marketing at a high level, it\u2019s not nearly enough to point you in the right direction. If you want to win \u2014 and win big \u2014 with content marketing, you must implement the right tactics at the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you\u2019ll find a list of 15 content marketing tactics for your business to test as time allows. Some of these will produce the intended results. Some of them will fall flat. Others will require tweaking and additional testing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Blogging<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no denying the&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/7-things-you-need-to-start-your-blog-and-keep-it-going\/\">power of blogging<\/a>. It\u2019s a great way to inform and engage your audience while giving your website\u2019s SEO a boost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to success is taking a quality-over-quantity approach. One high-quality, in-depth, thought leadership piece is better than five 500-word blog posts that only touch on the surface of your subject matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Supercharge your blogging efforts by enlisting the help of your team members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Social media content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter, Facebook, Linkedin, and Instagram. Those are the most popular social media platforms, but there are many others to consider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consistently published social media content is one of the top ways to reach and engage your audience. Share insightful information, answer questions, and have fun. As long as you stay the course, you\u2019ll eventually reach your goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Choose one or two social media platforms to focus on to ensure that you\u2019re not spreading yourself too thin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Case studies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just tell your target audience what you can do. Show them the results by publishing case studies on your website. This allows a prospect to put themselves in the shoes of someone your company has successfully helped. If your content resonates with them, there\u2019s a good chance they\u2019ll contact you to learn more about your services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Spice up your case study with graphics, charts, videos, and more. For many brands, case studies are among the most important types of content published on their website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Email marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People will always tell you that email marketing is dead, but nothing could be further from the truth. It\u2019s alive and well. It\u2019s an excellent way to share your thoughts with an audience that has expressed interest in your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\"><u>According to HubSpot<\/u><\/a>, 37% of brands are increasing their email budget. You can either go down the same path or risk being left behind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Choose your email marketing software carefully, as its features will impact your approach and success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Influencer content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can post as much as you want on social media, but that doesn\u2019t mean you should stop there. Consider the benefits of combining your efforts with influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From micro to mega-influencers, there\u2019s no shortage of people who are willing to promote you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Set an influencer budget and do your best to stick with it. It\u2019s easy to overspend with visions of a more expansive reach in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Infographics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some people retain information better when it\u2019s provided in a visual format. This is why infographics remain popular among content marketing professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another benefit is that infographics help to attract links. This is an SEO boost without any additional work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Hire a professional designer to help you create visually appealing infographics that will engage your audience and promote sharing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Interactive tools<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consider if there are any types of tools you can publish on your website to generate greater interest and keep visitors around longer. For example, if you\u2019re in the mortgage industry, a loan calculator may make sense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: An interactive tool with bugs will frustrate your users as opposed to providing a valuable resource. Work closely with a developer to ensure your tool is bug-free and functional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Video content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is no longer the wave of the future. It\u2019s the here and now. Even if you don\u2019t want to personally go in front of the camera, there\u2019s probably someone on your team who\u2019s willing to take the lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video content can include how-tos, company updates, industry tips, and more. If you can write it in a blog post, you can include it in a video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: You don\u2019t need thousands of dollars worth of equipment to shoot a high-quality video. Get started with a smartphone and go from there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Podcasts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0podcast\u00a0allows you to share your insights with your audience in whatever format you choose. Maybe you\u2019re the only host and you have industry guests. Or perhaps you co-host a podcast with a coworker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the popularity of podcasts on the rise, find a unique angle to ensure that your episodes stand out from the crowd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: You don\u2019t need to be a \u201cpodcast pro\u201d to get started. You may struggle early on, but that\u2019s to be expected. The more episodes you record, the more comfortable you\u2019ll become.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Webinars<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A webinar allows you and\/or your team to share your knowledge with your target audience. Sticking with the mortgage industry example above, you could host a webinar on how to find a home, how to compare mortgage products, or what the closing process entails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Watch several webinars from competitors to better understand what works, what doesn\u2019t, and what you can do to stand out from the crowd. This is a good step to take before you record your first webinar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. Print magazines<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mediacontactspro.com\/the-top-500-us-magazines\/\">Print magazines<\/a>&nbsp;are still a good way to spread the word about your brand. It may not be something that you pursue month after month, but you should always be on the lookout for opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, there are industry print magazines that align with your goals. Reach out to the editors, ask them about contributing, and make a short list of those to target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: The pitch process is easier said than done, as you\u2019re likely to face quite a bit of rejection. It\u2019s a harsh reality, but it\u2019s all worthwhile once you finally land a publication you\u2019ve been chasing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. Content curation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s good practice to create and distribute unique, relevant content. But did you know that there are benefits of content curation, too? With this, you curate several content pieces on a specific subject and share them with your audience on your blog and\/or social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take, for instance, a blog post titled \u201cThe 25 Best SEO Blogs of 2022.\u201d By sharing information on each blog \u2014 while also linking to it \u2014 you give your audience valuable guidance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Share your curated list with any brand that you mention. This is an easy-in for establishing a relationship and possibly a link back to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. Guest posts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s good practice to consistently publish content to your blog. Doing so drives traffic to your website while also boosting its&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/seo-strategy-2022-core-web-vitals-and-their-impact-on-rank\/\">SEO value<\/a>. But you should also consider the benefits of guest posting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is exactly what it sounds like. You create content with the idea of another blog posting. This is an opportunity to reach a new audience while also gaining a backlink to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Create a list of 10 to 20 blogs that your brand would benefit from. Carefully review each one so that you can create a unique pitch that improves your odds of acceptance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. A course<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your industry, you may be able to create a course that provides the opportunity to connect with your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you own a web design agency, a free course on how to customize a WordPress theme is right up your alley. It will give your audience insight into the services you provide. The course can also show some participants that they\u2019re better off hiring a professional like yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: A course can take on many forms, ranging from text-based to video. Experiment with several formats to determine what works best for your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. eBooks<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think about an eBook in the same way as a blog post. The primary difference between them is that an eBook is much more detailed. For example, a blog post may touch on one specific subject, such as how to design a landing page. But an eBook generally provides more depth, such as how to design a landing page, create content for it, and present it to your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: Don\u2019t be shy about enlisting help to&nbsp;<a href=\"https:\/\/contentwriters.com\/blog\/how-to-create-an-ebook-in-13-steps\/\">create an eBook<\/a>. For example, you may be an outstanding writer but lack the design skills to make your eBook stand out. Find a designer who can assist you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try It Out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What are your thoughts on these content marketing techniques? If you need a push in the right direction,&nbsp;<a href=\"https:\/\/contentwriters.com\/contact\"><u>contact us online<\/u><\/a>. One of our Content Strategists can answer your questions, provide direction, and help you get started on your content marketing journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, &#8230;<\/p>\n","protected":false},"author":52,"featured_media":10590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Content Marketing Tactics For Your Business To Test<\/title>\n<meta name=\"description\" content=\"A list of 15 content marketing tactics for your business to test. Learn how each one can fit into your overall marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentwriters.com\/blog\/15-content-marketing-tactics-for-your-business-to-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Content Marketing Tactics For Your Business To Test\" \/>\n<meta property=\"og:description\" content=\"A list of 15 content marketing tactics for your business to test. Learn how each one can fit into your overall marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentwriters.com\/blog\/15-content-marketing-tactics-for-your-business-to-test\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentWriters Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FindContentWriters\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-18T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T23:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentwriters.com\/blog\/wp-content\/uploads\/2023\/02\/15-Content-Marketing-Tactics-For-Your-Business-To-Test-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:site\" content=\"@_ContentWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/\"},\"author\":{\"name\":\"Chris B\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#\\\/schema\\\/person\\\/3baf4a31d87ac0929acd2c659b4c1ab7\"},\"headline\":\"15 Content Marketing Tactics For Your Business To Test\",\"datePublished\":\"2023-01-18T14:00:00+00:00\",\"dateModified\":\"2024-04-24T23:12:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/\"},\"wordCount\":1499,\"publisher\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/15-Content-Marketing-Tactics-For-Your-Business-To-Test-1.png\",\"articleSection\":[\"Content Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/\",\"url\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/\",\"name\":\"15 Content Marketing Tactics For Your Business To Test\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/15-content-marketing-tactics-for-your-business-to-test\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentwriters.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/15-Content-Marketing-Tactics-For-Your-Business-To-Test-1.png\",\"datePublished\":\"2023-01-18T14:00:00+00:00\",\"dateModified\":\"2024-04-24T23:12:25+00:00\",\"description\":\"A list of 15 content marketing tactics for your business to test. 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