white paper marketing

Why White Paper Marketing Works and How to Write One

If you’re part of a B2B enterprise, white paper marketing, as a tactic for reaching prospects, customers, and colleagues, should be at the top of your content marketing list. When done correctly, your white paper can address multiple marketing objectives – from sales and positioning to SEO and branding. In a survey conducted by Eccolo Media featuring …

5 Tips for Using White Papers in the Medical Field

Have you ever considered using white papers as part of your hospital or medical practice’s marketing efforts? White papers are written content that provide great value to those in the field and patients who are looking for healthcare information. White papers can be used to accomplish a multitude of goals within the medical field, including: …

3 Ideas for Share-Worthy Real Estate White Papers

You’re a real estate agent looking to further your career and success – and you know the value and many benefits of content. As a next step you should look into using white papers as part of your content-marketing strategy. This versatile type of content is excellent for positioning yourself as an expert in the …

4 Campaigns That Launched Barclays to Content Marketing Success

Barclays, a prominent banking and finance company located in London, has a history dating back to 1690. While the business name, owners, services, and number of employees may have changed throughout the years, Barclays remains steadfastly devoted to the company’s core value — helping their customers. This customer-oriented focus has been the foundation of the …

How to Use Content Marketing to Convert Prospects into Sales

Have you ever had a qualified lead suddenly not turn into a sale? It’s a frustrating experience that happens to even the best of sales professionals. You bring a lead all the way through the sales process and right as they are about to sign on the dotted line, they change their mind and the …

How to Create Content That’s Not Overly Promotional and Still Converts

The point of content marketing is to provide information to your audience and ultimately drive sales for your business, right? But how do you create content that doesn’t come across as overly promotional or “salesy?” The key to content marketing is creating content that resonates with your audience, not turns them away towards your competitor. …

what is a white paper

What Is a White Paper?

What is a white paper? Well, it’s much more than paper that is white. It’s something that you can use to market your business. It’s effective too. If you’ve been in business for a while, you probably know what one is, but things have changed. White papers are not what they used to be. The …

how to write a good whitepaper

How to Write a Good Whitepaper

A whitepaper provides valuable information to your consumers. It informs them of something they really want to know because it betters their personal life or business. They appreciate the time you’ve saved them from doing a tremendous amount of research. In exchange, they often want to know what else you can offer them, and that’s …

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