Travel & Lifestyle

As a dedicated travel site, you don’t want to spend your time writing content. Or do you? While you may pride yourself on digging up the deals, finding new adventures, or sharing breathtaking photos, writing blog content is also great way to attract new clients to your travel website. Let’s look at why content works …

Businesses with a presence online are looking to build their brand, attract new customers, and maintain loyalty. The same goals apply to the hospitality industry. Because customer loyalty is what encourages guests to come back to specific hotels, resorts, inns, and bed-and-breakfasts, a lot of time and effort goes into producing content. The team behind …

With the introduction of content marketing, the way travel brands inspire customers to buy a plane ticket or book a hotel room has changed dramatically. Instead of offering deep discounts, brands now have to gain the trust and attention of their audience through excellent content. While it’s a difficult task, these four travel brands are winning at …

Southwest Airlines has established itself as a leader in aviation, company culture, and business integrity. Throughout the country’s economic ups and downs, Southwest Airlines remains strong with faithful travelers and unmistakable branding. So what is it about this iconic airline that makes it so successful and its patrons so loyal? We’re breaking it down… History …

Engage on Social Media This is the easiest and most popular way to gain attention from travel brands you want to work with. Airlines, hotel chains, travel products, visitor’s bureaus and more all have their own social media accounts. Make sure you are following your favorites and commenting on their activity. Leaving genuine comments on …

Packing Tips Whether you’re trying to reduce the number of items in your carry on, sharing new techniques for fitting more into your carry on, or sharing the trendiest items to have in your carry on, packing tips are cliché travel topics every travel writer has covered time and time again. While this is a …

Keywords and SEO Keywords are the best weapon to use if you want to increase traffic to your travel site, and there are a variety of tools you can use to optimize your keyword usage.  If you haven’t yet created a Google Analytics account for your website, do it now. Utilizing a tool like this will …

Digital Careers The future of our corporate world is looking very digital. Many professionals will be working remotely in the near future and therefore can be anywhere in the world at any time as long as they have a computer and access to the Internet.  As a travel writer and/or freelancer, you have experienced travel …

Unless you’ve been living under a rock, you’ve heard about something called content marketing. Content helps you promote your brand — whether it’s a personal brand or a company — to the world online. It has been a pretty useful tool for those who are trying to grow their audience. One of the best ways …

How do find the questions your content needs to answer? First, go where people are asking the questions. Once you have the right questions, dig deep to uncover the best answers. Then, organize your research. A typical research process should look something like this: Uncover the questions. Ask the Internet for the best answers. Organize your research for …