Finding Good B2B Technology Writers Is Easier Than You Think
A 2016 study revealed that more than half of B2B buyers want to read informative — not salesy — content …
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Brand Spotlight: Teachable
Building your brand is an ongoing process. That’s why it’s important to become a lifelong learner, constantly processing new information. …
Brand Spotlight: Quip
The digital world changes and disrupts everything from hailing a cab to putting food on the table. Now, it’s even …
Why Mobile Apps are More Important than Ever
In the fast-moving content marketing world, creators and developers are always wondering what’s coming next. So, what will the next trends bring? …
How Wag Uses Marketing to Make You Want to Hire a Dog Walker
Wag is a mobile app-based dog walking service that pairs dog owners who need dog walking, whether immediately or in …
Brand Spotlight: Zola
It’s often said there’s no room for complacency in business. When the e-commerce wedding registry startup Zola wanted to expand, …
The Curious Case of Blendtec’s Viral “Will It Blend” Videos
Infomercials are no longer in the realm of late night network TV that you leave on just so the house …
Discover the Path Hulu Uses to Market Its Position
Hulu is one of the leading video streaming platforms available on the internet. As an early player, Hulu maintains a …
Learning the Difference Between B2B and B2C from Lenovo’s Written Copy
As a major electronic and personal computing company, Lenovo sells products to target business users and consumers directly. To be …
Analyzing The Dollar Shave Club’s Million Dollar Content Strategy
Converting your marketing efforts into sales can be hard to do when you’re solely pushing a product online. Most webpreneurs …
How The App ‘Headspace’ Uses Informative Content to Rope in Readers with Trouble Concentrating
Stress – We’ve All Been There Between our hectic professional and personal lives, some days are jam-packed with too many …