5 Ways Content Marketing Will Help Fund Your Kickstarter Campaign

Let’s be honest: times are increasingly tough for entrepreneurs these days. Most startups and new projects fail due to a lack of funding. But what if you could put your project, idea, or invention online and allow people to back it by donating money in support of your genius idea? Thanks to platforms like Kickstarter, …

brick and mortar

Why Local Brick and Mortar Stores Need an Online Presence

Many local brick and mortar stores feel that maintaining an active online presence isn’t as important for them as it is for other companies. Small business owners feel that since their customer base is local, they do not need to invest heavily in online marketing campaigns and their website. Skipping it, though, hinders your business’s …

Instagram Posts

Why Long Instagram Posts are Becoming Popular

Social media posts have become an effective method of promoting your company to a wider audience. There are a lot of successful social media platforms, including Facebook, Instagram, and Twitter. Each has its own advantages and disadvantages. Facebook offers a robust interface where you can provide large amounts of information and an immersive experience. However, …

SEO strategy

How to Find and Leverage Keywords for Your SEO Strategy

In today’s fast-paced world, your content needs to be found by the right audience or else it’ll never be seen. One way to accomplish this is via SEO (search engine optimization), which is the process of ensuring that your content appears in search engine results for specific keywords and search queries. One of the first …

Link Building

The Beginner’s Guide to Link Building for SEO

When launching an SEO campaign, link building should be one of your top priorities. In the past, SEO professionals emphasized this ranking-improvement tactic. Today, it’s still a crucial part of any search engine optimization and marketing strategy, but it involves a much more ethical approach than the aggressive approach of yesteryear. Why Link Building Is …

SEO strategy

Want Your Content to Rank? It Has to Meet These Three Factors

When ranking websites, search engines call upon numerous factors to mathematically determine the order of results. From keywords to site authority, the list goes on and on. In recent years, the way that users can interact with content has become a significant SEO ranking factor, so now content creators and website designers need to consider …

SEO strategy

A Quick Introduction to On-Page SEO Techniques

Achieving high rankings is no easy feat. With search engine algorithms adapting to meet the evolving needs of users, the basics of search engine optimization (SEO) change frequently. Despite the constant shifts and introduction of new tactics, one area of SEO has remained the same: The importance of on-page SEO. On-page SEO refers to the techniques …

Press Releases Aren’t Just for Major News Announcements Anymore

Once upon a time, press releases were reserved for major news—the kind that prompted a reporter to pick up the phone or even come out for an event or interview. It’s been several years since the Internet changed all that, yet many businesses and marketing professionals still see the press release as a tool that’s …

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