The Importance of Micro Content
Those in the content marketing industry understand the value of long-form content. Search engines and customers love in-depth content, making …
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How to Turn a Research Article into an Exciting Blog Post
If you’re a content marketer, you’re probably always looking for new things to write about. Consider doing what a lot …
Transparency in Content Marketing: Trend or the New Normal?
Have you noticed your favorite brands and businesses starting to share more about their business? Are you seeing more behind-the-scenes …
Documentary Storytelling and Why It Matters to Millennials
In the rush to provide more content to populate blogs, websites, and various social platforms, marketers often overlook more creative …
How to Inflect a Formal Tone in Writing (And Why!)
Although a relatable, conversational tone is favored in a lot of companies’ messaging today, there’s still a large need for …
What Are the Four Types of Web Writing Styles and How Are They Used?
Many people believe the writing styles we have all learned in grade school are different from the ones on websites, …