Brand Spotlight: Zola
It’s often said there’s no room for complacency in business. When the e-commerce wedding registry startup Zola wanted to expand, …
Read Article
5 Companies Killing it on Twitter Right Now
With more than 300 million active monthly users, Twitter can certainly be a powerful marketing tool. On average, brand tweets …
How Sephora Turned Reward Marketing into a Winning Brand Strategy
For many brands, reward marketing can be incredibly effective. Beauty giant Sephora is one of the most prolific examples of …
5 Lessons Marketers Can Learn from Rihanna’s Fenty Beauty
Launched in early September, Rihanna’s Fenty Beauty makeup line is easily one of the highlights of 2017. In fact, the …
Discover the Path Hulu Uses to Market Its Position
Hulu is one of the leading video streaming platforms available on the internet. As an early player, Hulu maintains a …
How Converse’s Marketing Works: Understanding Their Multi-Generational Strategy
Every generation has owned a pair of Converse shoes at some point in their lifetime. I’ve been wearing Converse shoes …
Patagonia: Tried and True, How Patagonia Championed Content Marketing
Patagonia is a leading outdoor clothing company in the United States that is focused on creating sustainable clothing. Additionally, the …
Blue Bottle Coffee: Gaining Loyal Fans and Educating Customers through Content Marketing
Do you like coffee? Of course you do. Have you noticed an abundance of coffee shops opening in your closest …
Why Coca-Cola Switched from Traditional Advertising to Content Marketing
Everyone knows the Coca-Cola polar bears, the shiny red trucks, the jingles, and the refreshing sound of a Coke bottle …