The Importance of Fact-Checking in Fitness and Wellness Content

When you want to know the answer to something, what do you do? You Google it. Upon searching, you’re presented with a world of content to answer your question. Considering the ease with which people create content these days, we’ve all started taking information with a grain of salt. This concept rings true in the …

fitness content

Why Marketing Fitness Content is Harder Than Ever Before

Getting fit and staying in shape are among some of the biggest topics to ever be discussed on this here World Wide Web. Between fitness bloggers, personal trainers, professional athletes and specialty equipment manufacturers, everyone is putting their best efforts behind marketing fitness content. Only problem is, everyone is making the effort. What’s one of …

Fitness Industry Content marketing

How the Fitness Industry is Dominating the Content Marketing World

When you think about industries that are conquering content marketing, one industry rules them all: the health and fitness industry. This industry takes advantage of content marketing like no other. Let’s take a look at how the fitness industry is dominating the content marketing world. Understanding How the Fitness Industry Operates Before we dive into …

Sports marketing, buyer personas, sports marketing persona

Buyer Personas in Sports Marketing

An effective marketing campaign, in any industry, requires laser focus on the targeted audience. The sports marketing industry is interesting because anybody off the street will profess to know exactly who the target audience is and why they’re reading ads and buying products: They’re fans. However, according to John Brody, a renowned sports marketer, that isn’t …

Fitness content marketing, fitness strategy

Flex Your Content Muscle – How Personal Trainers Can Use Content Marketing

Two hundred thousand people search for “personal trainer” on Google every month, according to the search engine’s Keyword Planner. That’s two giant football stadiums, filled to capacity, with people who are looking for your services. How can you stand out in the sea of sameness and pop off the digital page? Personal training is tailor made for content …

Sports marketing, content marketing, sports content

Beyond the Blog – Sports Content Your Audience Wants

Why do NBA fans all remember Michael Jordan carrying the Chicago Bulls to victory over the Utah Jazz in the 1997 finals series? Because he’s the greatest player who ever lived? Sure. Because he hit the game-winning three? Yeah, that too. But we remember that game in particular because Jordan scored 38 points while he had the flu. The …

Marketing Fitness brand, fitness content

Content Is a Muscle – Why Your Fitness Company Must Have Consistently Great Content

When you Google the words “fitness company,” the search engine returns millions of results in less than a second. It’s incredibly challenging to compete in the fitness industry and prove that what you have to offer is better than what others are offering. Content marketing can help set your company apart. In fact, if you …

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