Brand Spotlight: Blink Health
Americans are facing a prescription drug crisis. With few or no public options to battle drug prices that have spiraled …
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Blogging for Wellness
Three easy steps to blogging success, today: Set your time machine to sometime in 2005. Start a blog on any …
The Importance of Fact-Checking in Fitness and Wellness Content
When you want to know the answer to something, what do you do? You Google it. Upon searching, you’re presented …
How the NHL Uses Content to Pump Up Fans and Garner Engagement
Growing up in Connecticut, I was surrounded by hockey fans. Everyone you knew was either a New York Rangers fan …
Why Marketing Fitness Content is Harder Than Ever Before
Getting fit and staying in shape are among some of the biggest topics to ever be discussed on this here …
How the Fitness Industry is Dominating the Content Marketing World
When you think about industries that are conquering content marketing, one industry rules them all: the health and fitness industry. …
Buyer Personas in Sports Marketing
An effective marketing campaign, in any industry, requires laser focus on the targeted audience. The sports marketing industry is interesting because …
Flex Your Content Muscle – How Personal Trainers Can Use Content Marketing
Two hundred thousand people search for “personal trainer” on Google every month, according to the search engine’s Keyword Planner. That’s two …
Beyond the Blog – Sports Content Your Audience Wants
Why do NBA fans all remember Michael Jordan carrying the Chicago Bulls to victory over the Utah Jazz in the …