Medical & Healthcare

Have you ever been watching an episode of your favorite medical show to have your jaw drop when a character butchers a procedure that you know like the back of your hand? Or been reading an article about a health issue that inaccurately describes a condition? It’s all too clear—healthcare companies need experienced professional medical …

For dentists, having a website can make a huge difference in whether or not new patients decide to schedule an appointment. Websites help establish credibility and give search engines something to show when patients search for a nearby practice. Plus, patients want to see certain pieces of content on a dental practice’s website to make …

Nearly 90 percent of healthcare-related businesses have adopted content marketing strategies. In fact, the healthcare industry ranks third in content marketing adoption rates, just behind professional services and software companies. While there’s no denying the importance of healthcare content on providers’ websites and in their blog posts, email newsletters, and social media posts, it’s just …

In 2015, the use of social messaging apps exceeded social network apps for the first time. Since 70 percent of adults in the United States already own a smartphone, conversions via one of these apps can take place wherever someone happens to be at the moment. This is something that marketers soon discovered. Now the …

Creating content for a medical website, blog, or social media post can definitely be a challenge. Much like a starched shirt, health-related content can sometimes be just as stiff as it is clean and sharp. After all, serious medical information peppered with facts and stats doesn’t leave a lot of room for creativity and personality. …

In today’s technology-driven age, it is more important than ever for medical professionals to be online. But they need more than just a static website. While a website is great for providing information about a business, medical professionals need to include a medical blog and actively maintain that blog with expert content. And doing so …

Facebook has become synonymous with marketing in today’s digital age. Medical professionals and practices now need to rely on social media platforms such as Facebook and other digital marketing techniques to draw in new patients and earn the trust of current patients. When starting a Facebook marketing strategy for your practice, use these 4 guidelines as …

Medical professionals know the value of trust. If a patient respects and trusts a doctor or practice, he or she will continue to return for all of their health concerns. That trust then turns into word-of-mouth marketing for the practice. One way to continue the trust factor outside of typical office hours is through email …

When marketing your medical practice, you want to stand out from the crowd–right? It seems as though every doctor’s office and healthcare practice is writing blogs, posting on social media, or sending emails as part of a content marketing strategy. With these tactics being the foundation of medical practice content marketing, how do you differentiate …

All medical professionals understand just how vital patient privacy laws are. From the security of the practice to the trust of the patient, privacy laws are in place to protect patients and the healthcare system. While these beneficial laws help your healthcare practice, it can also be a limitation when it comes to promoting your …