healthcare content

How to Keep Healthcare Content Fresh and Relevant

Nearly 90 percent of healthcare-related businesses have adopted content marketing strategies. In fact, the healthcare industry ranks third in content marketing adoption rates, just behind professional services and software companies. While there’s no denying the importance of healthcare content on providers’ websites and in their blog posts, email newsletters, and social media posts, it’s just …

medical marketing

Medical Marketing: Connecting Potential Patients with the Right Content

Creating content for a medical website, blog, or social media post can definitely be a challenge. Much like a starched shirt, health-related content can sometimes be just as stiff as it is clean and sharp. After all, serious medical information peppered with facts and stats doesn’t leave a lot of room for creativity and personality. …

medical blog

How a Medical Blog Helps Medical Professionals

In today’s technology-driven age, it is more important than ever for medical professionals to be online. But they need more than just a static website. While a website is great for providing information about a business, medical professionals need to include a medical blog and actively maintain that blog with expert content. And doing so …

facebook marketing strategy

Creating a Facebook Marketing Strategy for Medical Professionals

Facebook has become synonymous with marketing in today’s digital age. Medical professionals and practices now need to rely on social media platforms such as Facebook and other digital marketing techniques to draw in new patients and earn the trust of current patients. When starting a Facebook marketing strategy for your practice, use these 4 guidelines as …

email marketing best practices

6 Email Marketing Best Practices for Medical Professionals

Medical professionals know the value of trust. If a patient respects and trusts a doctor or practice, he or she will continue to return for all of their health concerns. That trust then turns into word-of-mouth marketing for the practice. One way to continue the trust factor outside of typical office hours is through email …

medical practice content marketing

5 Out-of-the-Box Content Marketing Ideas for Medical Practices

When marketing your medical practice, you want to stand out from the crowd–right? It seems as though every doctor’s office and healthcare practice is writing blogs, posting on social media, or sending emails as part of a content marketing strategy. With these tactics being the foundation of medical practice content marketing, how do you differentiate …

medical content marketing

How to Properly Use Testimonials in Medical Content Marketing

All medical professionals understand just how vital patient privacy laws are. From the security of the practice to the trust of the patient, privacy laws are in place to protect patients and the healthcare system. While these beneficial laws help your healthcare practice, it can also be a limitation when it comes to promoting your …

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