market your law firm

How to Use Content to Market Your Law Firm: An A-to-W Guide

Last year, legalproductivity.com offered 50 tips on how lawyers can use content marketing to increase brand awareness, establish themselves as authorities in their practice areas, and, of course, attract new clients. Here’s an alphabetized recap of the most important suggestions along with ContentWriters’ pointers. Ads With an average cost of $135.17 per acquisition, legal is …

lawyer website content

How to Create the Best Internet Content for Lawyers

According to Web marketing guru Tom Foster, lawyers make 10 mistakes when writing content for their websites and for social media. Here are some ways to make sure you aren’t one of them. Write About Clients, Not Yourself If you’ve performed competitive intelligence, you know that most attorney websites sound the same. For example, websites …

Legal Content

Write Legal Content That Attracts the Right Clients

In his book “Great Legal Marketing,” attorney Ben Glass teaches fellow lawyers how to market their firms more effectively. Here are a few tips on how to write legal content that will attract the clients you want. Determine Who Your Ideal Client Is and Choose Appropriate Key Phrases At some point, every lawyer has slumped …

Attract Clients

4 Ways for Attorneys to Attract Clients and Build Trust

In 2015, Duct Tape Marketing founder John Jantsch recapped Mitch Meyerson’s book “Success Secrets of the Online Marketing Superstars” for Entrepreneur’s readers. We thought we’d share some of the best suggestions for attracting clients and gaining their trust. Write Content “People today have come to expect to find information about any product, service, company, individual, …

lawyer marketing videos

4 Reasons Why Law Firms Should Create Lawyer Marketing Videos

If you’re still trying to determine whether lawyers at your firm should record marketing videos, here are four compelling reasons why you should start today. Video Is Persuasive As one law firm’s marketing director told the American Bar Association, marketing videos give lawyers an opportunity to “demonstrate [their] persuasive powers.” If a video persuades a …

Lawyers and Content Marketing: A Match Made in Heaven

“Marketing” is a dirty word to many attorneys. Although every managing partner and solo practitioner recognizes the need to get the word out and draw in prospective clients, most don’t have the time or inclination to educate themselves about legal marketing strategies and implement those strategies. “Content marketing” may be even more daunting: it’s a …

How to Write Legal Content People Want to Read

Unless you’re targeting a very specific and unusual niche, the people you most want reading your law firm blog—prospective clients and referral sources—aren’t attorneys. They do not speak partially in Latin. They do not use or enjoy overly formal and archaic language. They do not think it’s cool and interesting that this latest Supreme Court …

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