micro-content

The Importance of Micro-Content in a Long-Form Content World

Those in the content marketing industry understand the value of long-form content. Search engines and customers love in-depth content, making it an obvious choice for content marketers. While long-form content tends to rule the content marketing domain, the true MVP is micro-content. BuzzSumo defines micro-content as “any type of public or published content delivered in …

Beyond the Blog: Expert Content Strategies for Travel Brands

Gone are the days when travelers rely on guidebooks, maps and travel agents. The modern globetrotter turns to the digital world to gather information before setting off on that much-anticipated vacation. While there’s certainly a place for those old-school resources, nothing connects travelers better than online content. Travel businesses understand that tapping into this segment …

Savvy Content Marketing Strategies from Top Travel Brands

Just a passing glimpse at the travel industry today reveals that the tenor has changed tremendously in recent years. Hotels, airlines, travel agents and destinations all brand their products on a grand scale, superseding previous methods of promotion in favor of content marketing strategies that reach a wide range of consumers. Some are existing customers; …

How Writing Advertorial Content Can Help Your Business

Good content sells, but writing good content alone is often not enough to inspire your readers to act. Advertorial content is content that has a single purpose in mind: to incite your reader to action. Usually, that action is to purchase your product. But it can also be to join your mailing list, sign up …

Is Video Marketing the Missing Piece in Your Content Strategy?

Video marketing is an essential tool in your marketing plan. Did you know that 65% of readers who watch a video on a product will click through to the company’s website after watching it? Video has power that text alone cannot fulfill. But where does this power come from? What allures people about video that …

The SEO of Images

If you’ve been publishing content on your website in hopes of ranking highly on search engines, you are familiar with SEO. You know you need to use keywords that your consumers search for when they are interested in your products or services. The same goes for the images you are using in your content. Here’s …

Best Way to Use Images in Content

Images are important to your content, but it’s not only about finding high quality ones and putting them anywhere. You have to know where to place them, so they have the biggest effect on your consumers. Above the Fold When people come to your website, they will take a quick look at the top of …

Where to Find Quality Images Online

Images are important to the success of content marketing. They are what attract consumers to your articles because before anyone reads a headline, they look at an image. If the images are clear, relevant, and meaningful, more people will stop to read your content. There are two types of images online. There are free ones …

The Value of Images in Content

When you drive down a highway, you’ve probably seen billboards to the left and right. After a while, you probably don’t pay much attention to them because you’re busy driving or talking to the person in the passenger seat. However, sometimes, even though you aren’t paying much attention to them, something catches your eye. What …

Pin It on Pinterest