incorporate politics

Incorporating Politics into Your Brand’s Marketing Strategy

In a highly charged political environment, it can be difficult for business owners to know what to do. In most situations, it’s best to not to incorporate politics into your company’s marketing and operational strategies. However, there are some cases where not saying something about the current political environment may send an unintended message that …

nonprofit organizations

5 Online Marketing Tools That Nonprofit Organizations Can Use

Nonprofit organizations need to market their programs to donors, clients, and the general public to be successful. This may include sending marketing emails, updating a website, and interacting with potential donors. Many nonprofit organizations must market without a substantial marketing budget. Fortunately, there are many online tools that are free for nonprofit organizations to use …

content writing ideas

9 Compelling Content Writing Ideas for Nonprofit Organizations

Whether you’re starting 2017 with a new job as blogger for a nonprofit organization or you’ve served as marketing manager for one for decades, you may occasionally come up short on compelling post ideas. Here are nine content writing prompts courtesy of Classy, a fundraising platform for social impact organizations. Blog About What Inspired You …

nonprofits

3 Takeaways Other Industries Can Learn from Nonprofit Organizations

Ninety-two percent of nonprofit professionals write content as part of their organization’s marketing strategy, according to business software consultant Capterra. Content Marketing Institute found that content consists of: Social media posts Web pages and blog posts E-newsletters and print newsletters Videos Articles on other websites Infographics Case studies Webinars Books and eBooks White papers In …

Nonprofit Organization

4 Content Marketing Rules Every Nonprofit Organization Should Follow to be Effective

If support for your nonprofit organization seems erratic, you may want to examine your content marketing strategy. Start by asking the following questions: How often are you writing blog and social media posts? Are you posting on a regular basis? What time(s) of day and what day(s) of the week are you posting? Are you …

nonprofit organizations

Nonprofit Organizations: What They Do and How Content Writing Can Help Achieve Their Goals

According to the Houston Chronicle, there are more than 1.6 million nonprofit organizations in the United States alone. They run the gamut from museums to animal, environmental, health, and education charities. Below, we provide an overview of what they do and how content marketing helps them increase public awareness, donations, and their number of volunteers. …

small nonprofits

Tips for Small Nonprofits to Compete with Large Nonprofits

According to a recent survey, three out of five nonprofits have at least one staff member who’s dedicated to content marketing, and more than half of the nonprofits surveyed have between two and five content writers on staff. If you’re saying, “Wait. What?” you probably work for a small nonprofit, where the following challenges run …

International Relations Blogging 101: 5 Key Elements

International relations blogging is different from personal or corporate blogging in many regards. It requires a commitment and a level of analysis that many bloggers can coast by without. If you plan to write about international relations, it’s important to build foundations, both for your blog and for your content. These five tips will help …

2 Times Content Marketing Impacted Government Policy

You probably think of content marketing as something playful like what Target did at Christmas time with story videos that pointed children towards a wish list and parents toward online purchasing options. Or maybe a book about the differences between wills and living trusts distributed by an estate law firm. Those are examples of content …

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