Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry
Billy Joel’s classic, chart-topping ‘80s hit “We Didn’t Start the Fire” refers to the “rock and roller cola wars,” a …
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5 Things You Can Do to Support Your Local Restaurants While Coronavirus Concerns Are High
In the United States, restaurant industry sales reached a record high of nearly $900 billion in 2019. This was up almost 4 …
Email Newsletters for Restaurants: Tips for Effective Marketing
The restaurant industry is one of the most competitive B2C (business-to-consumer) sectors worldwide. With so much turnover and competition, there’s …
The Effective Cultural & Visual Language Behind Trader Joe’s Brand
Trader Joe’s is a popular, privately owned grocery store chain with a cult-like following of customers who are more than …
Jack Daniel’s: Celebrating the People, the History, and the Culture Through Social Media
Although I am dedicated to my love of coffee, I also prefer another beverage: whiskey. But not just any whiskey: …
Uncovering the Content Marketing of Starbucks
Starbucks is one of the most recognizable American brands with locations around the world. It has redefined the coffee shop …
Whataburger Uses Social Media Savvy to Build a Fast Food Cult
It’s the usual post-landing ritual for most of my friends who visit Texas. The plane empties, you grab your bags, …
Blue Bottle Coffee: Gaining Loyal Fans and Educating Customers through Content Marketing
Do you like coffee? Of course you do. Have you noticed an abundance of coffee shops opening in your closest …
Death Wish Coffee Company: Caffeinating Your Social Media Feed
There’s no sense in sugar-coating it. I’m a coffee addict. I love to try new specialty coffees, experiment with brewing …
New Restaurant? What’s Your Value Proposition?
In the culinary marketing world, your food is your content. The quality of your product becomes fodder for online conversations, …
5 Steps to Restaurant Content Marketing Success
With an increasing number of restaurants using both social media and blogs to attract customers, it’s important to find ways …
Why Coca-Cola Switched from Traditional Advertising to Content Marketing
Everyone knows the Coca-Cola polar bears, the shiny red trucks, the jingles, and the refreshing sound of a Coke bottle …