Food & Beverage

Because eating is often a social activity, there’s no shortage of restaurants when you’re searching for one online. Of course, every eatery that shows up on search results pages would like to be the one preferred by someone looking for a good meal. All this competition for the attention of hungry searchers means restaurants looking …

It’s the usual post-landing ritual for most of my friends who visit Texas. The plane empties, you grab your bags, and you pile into a friend’s car. You say, “Take me to Whataburger.” But your friends are probably already on it, letting their ids and their appetites guide them to the incandescent orange and white …

Do you like coffee? Of course you do. Have you noticed an abundance of coffee shops opening in your closest city? You probably have. But there’s something different about these coffee shops. You can’t quickly order a cup of coffee and dart out the door. Baristas like the ones at Blue Bottle Coffee don’t grab …

If you’re committed to becoming a real-life chef, you need more than Aunt Martha as your fan base. You need an audience that respects your skills and opinions. But how will they know what those skills and opinions are unless you show them? Before you start posting video snippets on a website that people may …

In the culinary marketing world, your food is your content. The quality of your product becomes fodder for online conversations, whether initiated by you or not. Consider this: David Cheng is nearly universally recognized as a high-quality, innovative chef, and one of his restaurants specializes in fried chicken sandwiches. Point is, you don’t need to …

“Top Chef” has been on for over ten years due to great ratings and crazy suspense in every season. Not only does it provide great exposure for the chefs who compete on the show, it translates to commercial success afterward (even for the runners-up). The show has pulled every lever in the content marketing machine …

If you’re making a go of a culinary career, you need to treat your content marketing campaigns a little bit differently than you treat steaks – everything should be well done. You need an audience that believes in what you do, and will follow you from amateur to professional. Your medium, or platform for engagement, …

Wine makers did something weird during the last half of the 20th century – intentionally or unintentionally, they began to allow their wine to be categorized by style rather than brand. People have heard the five basic wine characteristics: sweetness, acidity, tannin, fruit and body. And most know to look for a wine that hails …

Content marketing is growing in popularity, and the ways that brands represent themselves through their content are increasing. The problem is that most restaurants are stuck in the mindset of doing the same thing that everyone else is doing. Don’t run dry when it comes to unique beverage and food content. Here are some unique …

Blogs and social media serve different purposes, but when used together, they can benefit your marketing strategies. Continue reading to learn why you should synergize your food blog with your social accounts — and how to do it. Why Does It Matter? Whether your food blog is dedicated to your experiences with new cultures while …