Coke vs. Pepsi: The Story Behind the Biggest Marketing Rivalry in History
Billy Joel’s classic, chart-topping ‘80s hit “We Didn’t Start the Fire” makes reference to “rock and roller cola wars,” a …
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How Wendy’s Will Dominate Fast Food Through Social Media
Wendy’s has been creating rivalries for years. What started decades ago as those who dip french fries in a Frosty versus those …
Email Newsletters for Restaurants: Tips for Effective Marketing
The restaurant industry is one of the most competitive B2C (business-to-consumer) sectors worldwide. With so much turnover and competition, there’s …
The Effective Cultural & Visual Language Behind Trader Joe’s Brand
Trader Joe’s is a popular, privately owned grocery store chain with a cult-like following of customers who are more than …
Jack Daniel’s: Celebrating the People, the History, and the Culture Through Social Media
Although I am dedicated to my love of coffee, I also prefer another beverage: whiskey. But not just any whiskey: …
Uncovering the Content Marketing of Starbucks
Starbucks is one of the most recognizable American brands with locations around the world. It has redefined the coffee shop …
Restaurant Marketing Trends That Sizzle in 2017
Because eating is often a social activity, there’s no shortage of restaurants when you’re searching for one online. Of course, …
Crema.co: Using Content Marketing to Increase Coffee Subscriptions
I am a coffee addict. If you need proof, you’ll find it here and also here. As a coffee enthusiast, …
Whataburger Uses Social Media Savvy to Build a Fast Food Cult
It’s the usual post-landing ritual for most of my friends who visit Texas. The plane empties, you grab your bags, …
Blue Bottle Coffee: Gaining Loyal Fans and Educating Customers through Content Marketing
Do you like coffee? Of course you do. Have you noticed an abundance of coffee shops opening in your closest …
Death Wish Coffee Company: Caffeinating Your Social Media Feed
There’s no sense in sugar-coating it. I’m a coffee addict. I love to try new specialty coffees, experiment with brewing …
New Restaurant? What’s Your Value Proposition?
In the culinary marketing world, your food is your content. The quality of your product becomes fodder for online conversations, …