3 Ways Musicians Can Use Content Marketing to Advance Their Careers

Breaking into the music industry is challenging, regardless of genre. With such a saturated market, musicians not only need to have the talent and drive to succeed in the music world, they also need a working knowledge of marketing concepts. Musicians can use content marketing tactics to position themselves in the market and advance their …

Patagonia: Tried and True, How Patagonia Championed Content Marketing

Patagonia is a leading outdoor clothing company in the United States that is focused on creating sustainable clothing. Additionally, the company gives away up to 10 percent of its profits to environmental groups. In many ways, Patagonia is one of the first major brands to support social initiatives in a way that’s directly connected to …

Ryman

Ryman Auditorium: The Mother Church of Music and Content

Disclaimer: Ryman Auditorium and its management team is in no way affiliated with ContentWriters. The observations expressed in this article are solely that of ContentWriters and its writing team. Whether you’re an avid fan of music or you’ve visited Nashville, you know about Ryman Auditorium. The iconic music venue, dubbed “The Mother Church of Country …

beauty influencers

Using Beauty Influencers to Sell Your Products

The popularity of opinionated beauty influencers and the way they use blogs to reach their readers has forever changed how consumers shop for makeup and other beauty products. Before buying anything, consumers will turn to social media, blogs or other informational sites to find out more about a product. In fact, online beauty influencers have …

fashion content strategy

Hashtags + Social Media = Lifestyle Brand Marketing Success

If you log on to Facebook, Twitter, and Instagram, you will see hashtags everywhere! Hashtags are terms, phrases, and words prefaced by the pound symbol. Just a few years ago, this online phenomenon was nowhere to be found. No one had a true grasp on how to use them or how they could be leveraged …

Fashion Blogging

Why Fashion Businesses Should Embrace Long-Form Blog Content

As a fashion business, you have the opportunity to create all types of content. From instructional videos to blog posts recapping the latest NYC Fashion Week, you have the content world in the palm of your hands – or the keyboard of your laptop. However, one form of content that fashion businesses need to leverage …

Fashion SEO techniques

Everything Lifestyle Brands Need to Know About SEO

As a lifestyle brand, company, or website, you might think that the best way to get new and returning traffic to your website is through social media. While social media is and will always be a viable marketing channel for lifestyle brands, you cannot forget about SEO! What Is SEO? SEO, which stands for “search …

fashion email marketing tips

Four Ways Fashion Businesses Can Leverage Email Marketing

We have thrived off of email ever since the world first heard: “You’ve Got Mail!” We rely on email to communicate with our coworkers, family members, friends, and more. Without email, who knows what the world would be like today? Businesses traditionally used email internally, but they now understand the importance of leveraging email marketing. …

Fashion Marketing

Six Types of Content Fashion Brands Should Use Today

Have you ever heard of content marketing? As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” With this definition in mind, what valuable, relevant, and …

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