Musicians, Your Band Website Is Your Main Stage. How Is Your Performance?
In all industries across the board, 85-92% of consumers consider a company’s website to be the most important source of …
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Brand Spotlight: Glossier
The $445 billion beauty industry is driven by an assortment of companies selling everything from lip gloss and eyeliner to …
How Sephora Turned Reward Marketing into a Winning Brand Strategy
For many brands, reward marketing can be incredibly effective. Beauty giant Sephora is one of the most prolific examples of …
5 Lessons Marketers Can Learn from Rihanna’s Fenty Beauty
Launched in early September, Rihanna’s Fenty Beauty makeup line is easily one of the highlights of 2017. In fact, the …
How Dove Uses Storytelling to Relate to Customers and Push Product
Stories matter. They’re far easier to remember than data. They provide a sense of meaning and allow us to understand …
Marketing Takeaways from Disney Movies
Collectively, Disney movies have hauled in nearly $40 billion at the box office in the United States alone since the …
How Converse Accomplishes a Multi-Generational Marketing Strategy
Every generation has owned a pair of Converse shoes at some point in their lifetime. I’ve been wearing Converse shoes …
3 Ways Musicians Can Use Content Marketing to Advance Their Careers
Breaking into the music industry is challenging, regardless of genre. With such a saturated market, musicians not only need to …
How Target Shows Customers What to Buy
The Target Corporation has become one of the most recognizable and successful corporations in the United States. The retail giant’s …
Patagonia: Tried and True, How Patagonia Championed Content Marketing
Patagonia is a leading outdoor clothing company in the United States that is focused on creating sustainable clothing. Additionally, the …
Using Beauty Influencers to Sell Your Products
The popularity of opinionated beauty influencers and the way they use blogs to reach their readers has forever changed how …
Why Fashion Businesses Should Embrace Long-Form Blog Content
As a fashion business, you have the opportunity to create all types of content. From instructional videos to blog posts …