How Sephora Turned Reward Marketing into a Winning Brand Strategy
For many brands, reward marketing can be incredibly effective. Beauty giant Sephora is one of the most prolific examples of …
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5 Lessons Marketers Can Learn from Rihanna’s Fenty Beauty
Launched in early September, Rihanna’s Fenty Beauty makeup line is easily one of the highlights of 2017. In fact, the …
How Dove Uses Storytelling to Relate to Customers and Push Product
Stories matter. They’re far easier to remember than data. They provide a sense of meaning and allow us to understand …
How Converse Accomplishes a Multi-Generational Marketing Strategy
Every generation has owned a pair of Converse shoes at some point in their lifetime. I’ve been wearing Converse shoes …
Patagonia: Tried and True, How Patagonia Championed Content Marketing
Patagonia is a leading outdoor clothing company in the United States that is focused on creating sustainable clothing. Additionally, the …
Using Beauty Influencers to Sell Your Products
The popularity of opinionated beauty influencers and the way they use blogs to reach their readers has forever changed how …
Everything Lifestyle Brands Need to Know About SEO
As a lifestyle brand, company, or website, you might think that the best way to get new and returning traffic …
Six Types of Content Fashion Brands Should Use Today
Have you ever heard of content marketing? As defined by the Content Marketing Institute, content marketing is “a strategic marketing …
3 Lessons from the Beauty Blogging Pros
Do you regularly check out the top fashion, lifestyle, and beauty-related blogs? If so, you can learn some important and …