Fashion, Music & Entertainment

Breaking into the music industry is challenging, regardless of genre. With such a saturated market, musicians not only need to have the talent and drive to succeed in the music world, they also need a working knowledge of marketing concepts. Musicians can use content marketing tactics to position themselves in the market and advance their …

Patagonia is a leading outdoor clothing company in the United States that is focused on creating sustainable clothing. Additionally, the company gives away up to 10 percent of its profits to environmental groups. In many ways, Patagonia is one of the first major brands to support social initiatives in a way that’s directly connected to …

Disclaimer: Ryman Auditorium and its management team is in no way affiliated with ContentWriters. The observations expressed in this article are solely that of ContentWriters and its writing team. Whether you’re an avid fan of music or you’ve visited Nashville, you know about Ryman Auditorium. The iconic music venue, dubbed “The Mother Church of Country …

The popularity of opinionated beauty influencers and the way they use blogs to reach their readers has forever changed how consumers shop for makeup and other beauty products. Before buying anything, consumers will turn to social media, blogs or other informational sites to find out more about a product. In fact, online beauty influencers have …

If you log on to Facebook, Twitter, and Instagram, you will see hashtags everywhere! Hashtags are terms, phrases, and words prefaced by the pound symbol. Just a few years ago, this online phenomenon was nowhere to be found. No one had a true grasp on how to use them or how they could be leveraged …

As a fashion business, you have the opportunity to create all types of content. From instructional videos to blog posts recapping the latest NYC Fashion Week, you have the content world in the palm of your hands – or the keyboard of your laptop. However, one form of content that fashion businesses need to leverage …

As a lifestyle brand, company, or website, you might think that the best way to get new and returning traffic to your website is through social media. While social media is and will always be a viable marketing channel for lifestyle brands, you cannot forget about SEO! What Is SEO? SEO, which stands for “search …

We have thrived off of email ever since the world first heard: “You’ve Got Mail!” We rely on email to communicate with our coworkers, family members, friends, and more. Without email, who knows what the world would be like today? Businesses traditionally used email internally, but they now understand the importance of leveraging email marketing. …

Have you ever heard of content marketing? As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” With this definition in mind, what valuable, relevant, and …

“I’m so happy ‘cause today I found my friends, they’re in my head / I’m so ugly, but that’s OK ‘cause so are you.” Remember that gem from your 90s angst phase?  That’s the Father of Grunge, spewing emotional lyrics before it was dubbed “emo.”  Whether he liked it or not, Kurt Cobain was sort …