content marketing tips

Content Marketing Tips for Teachers: Using Content to Connect

Many believe that content marketing is reserved solely for businesses that sell products and services. Marketing articles only seem to highlight brands in the retail or service industry that excel at content marketing. But content marketing isn’t limited to those who make a sale. Everyone from doctors to government councils can use content marketing to …

content marketing in college

What I Wish I Learned About Content Marketing in College

I was in college during the mysterious time period when social media for business was picking up and SEO was a confusing acronym few people understood. My marketing degree taught me a world of valuable lessons, from researching a target market to crafting a campaign that resonates. However, there are a few things about content …

creative content marketing ideas for schools

5 Content Marketing Ideas for Schools

  You’re either a purple cow or you’re not. You’re either remarkable or invisible. Make your choice. – Seth Godin, “The Purple Cow” According to author and marketing guru Seth Godin, a new P needs to be added to marketing’s traditional five Ps (product, place, pricing, promotion, and profit): Purple cow. Why? After a while, …

School Content, Marketing for students and parents

Create School Content That Students and Parents Want to Read

  When writing about your school, what should you post and where should you post it? Here are a few suggestions. The school’s website. Keep it child-centric, so students can relate to the content, but create a section for parents, where you can talk to them about issues that only a parent would have an …

eNewsletters, College Marketing

Build Relationships with Parents with an eNewsletter

  Good communication is essential to building strong school-family partnerships in K-12 education. A school eNewsletter is a great way to promote engagement and support. Your eNewsletter’s ability to reflect the ideas and spirit of the school’s educational environment rests upon the quality and mix of content you include. Think About Your Audience In this …

education, college marketing

Champion Your College Brand Through Content Marketing

  When considering the definition of a college brand, many people still think of colors, logos or mascots. In reality, your brand is much more emotional and fluid. Advertising copywriter and ad agency founder David Ogilvy defines a brand as, “The intangible sum of a product’s attributes: Its name, packaging, and price, its history, its …

Enrollment & Retention marketing

Segmenting Your Enrollment & Retention Content Marketing

  Private K-12 schools, colleges and universities are dependent upon strong enrollment. Traditionally, educational institutions have relied on conventional marketing methods such as direct mail, media, billboards and print ads to attract prospective students. Today, these methods are producing dwindling returns because consumers have changed the way they find information. Enrollment and retention content marketing …

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