How (and Why) to Write a Unique Selling Proposition
“Competition is for losers,” says billionaire investor Peter Thiel. Thiel is pointing out one of the world’s most common business mistakes: …
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High-Quality Writing: The Key to Successful eCommerce
High-quality content writing is one of the most important tools for eCommerce businesses. The text on your website is how …
How to Write Product Descriptions that Drive eCommerce Traffic
In the modern digital world, people have become accustomed to making purchases — big and small — without having used …
How to Supplement Your Copywriting Team
Badly written or simply ineffective copy is a silent killer of online sales and lead generation. Managers who have even …
Product-Based Content vs Thought Leadership: What Works Best For You
Recent findings from Altimeter’s Digital Content Survey reveal an unexpected lead in customer preferences for product-based content. The findings are …
How to Write Product Descriptions To Grow Sales
If you sell products online, then you need high-quality product descriptions. Your product descriptions are often the only way that …
How to Write the Perfect Product Feature for Amazon Products
Once you have discovered the best product(s) for you to sell through Amazon, it’s time to create the perfect product …
Writing Website Copy: Five Ways to Write Engaging Copy That Drives Conversions
High quality, engaging website copy has the potential to drive conversions, boosting sales and revenue. Conversely, poorly written website copy …
How to Develop Content for All Stages of the Buyer’s Journey
If your company website has a blog, you likely already know that regular content development is important for search engine optimization (SEO). …
How MailChimp Can Create a Sales Funnel for Your Online Store
If you’ve been in business for more than 24 hours, your e-commerce store has a sales funnel. A sales funnel …
Writing Quality Title Tags and Meta Descriptions to Support SEO Strategy
In writing for website clients, your work doesn’t stop at content. You also have to know how to prepare dynamic title tags …
The Guide to Inbound Marketing Basics for eCommerce Companies
Click here for a downloadable PDF version Introduction Retail eCommerce sales are expected to increase to $4.058 trillion by 2020, …