What’s the Ideal Marketing Team Structure?
Marketing is an essential part of a successful business, and the structure of the marketing team within a company will …
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Common Email Marketing Blunders – and How to Handle Them
To paraphrase – and slightly butcher – Mark Twain, rumors of email’s demise for marketing purposes have been greatly exaggerated. …
How to Write Product Descriptions To Grow Sales
If you sell products online, then you need high-quality product descriptions. Your product descriptions are often the only way that …
How to Write the Perfect Product Feature for Amazon Products
Once you have discovered the best product(s) for you to sell through Amazon, it’s time to create the perfect product …
5 Steps That Ensure A Thorough Marketing Research Process
Even though your business is always evolving, there’s one thing that will remain the same: the need to conduct marketing …
Smart Ways to A/B Test Your Content
Source There’s always some degree of unpredictability with content, even if it’s well-written and peppered with the images, videos, and …
Use Storytelling to Create a Brand They Can’t Live Without
Whether huddled around a campfire, listening to ghost stories that chill us, or drifting off to sleep while imagining the …
7 Integral Dos and Don’ts of Email Marketing
If you don’t have a giant marketing budget to play around with, you can pretty much write off making it …
Five Elements of a Download-Worthy Lead Magnet
If you want more people to see your content and buy your products, you need more contacts. It’s a simple …
Where to Spend Your Digital Marketing Budget in 2019
If you’ve pushed off planning your 2019 digital marketing budget, it’s time to allocate that cash. As 2019 draws closer, …
What the Shift from Google AdWords to Google Ads Means for Your Business
If you’re a business owner, business manager, or marketing specialist, then you have probably heard of the changes coming to …
Old School New Again: Why SMS Marketing Is Back
Let’s be honest: SMS marketing feels pretty old school. However, retro is making a comeback, and it turns out SMS …