How to Avoid Embarrassing and Costly Translation Blunders
Someone has to say it: understanding a language doesn’t make you qualified to translate for a living. Let’s be honest …
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What the Shift from Google AdWords to Google Ads Means for Your Business
If you’re a business owner, business manager, or marketing specialist, then you have probably heard of the changes coming to …
How a CRM Can Narrow Your Demographic
Though CRM has been around for over 25 years, some businesses are still skeptical about it. And managers often wonder, …
5 Awesome Ways to Re-purpose Webinar Content
Let’s say you just hosted a truly spectacular webinar. You had great speakers who nailed their topics, excellent supporting graphics, …
Old School New Again: Why SMS Marketing Is Back
Let’s be honest: SMS marketing feels pretty old school. However, retro is making a comeback, and it turns out SMS …
Content for Each Buying Stage of the Consumer Purchase Cycle
With every shopping experience, consumers go through a purchase cycle that includes distinct deliberations, decisions, and actions. Savvy marketing or blog-post …
See a Huge ROI by Implementing These Marketing Concepts
What does it take to see a good ROI when it comes to your marketing campaigns? A lot of companies …
Content Marketing Checklist for Your New Website
Do you have plans to add a new website to the nearly 2 billion ones already in existence somewhere online? …
Paid Media, Owned Media, and Earned Media? What’s Best for You?
If you are trying to grow your business through marketing, you will find that there are many different strategies you …
Brands Successfully Using Virtual Reality for Marketing Purposes
Based on ideas first conceived in the 1800s, virtual reality isn’t some relic from the days when clunky headgear was …
How SMS Can Redefine Your Businesses
In the age of YouTube and social media marketing, it’s easy to think SMS marketing is a little too old …
Let’s Talk About Artificial Intelligence (And Behavioral Marketing)
Did you know that in 2017, the platforms used for marketing campaigns took in and stored more data than in …