Digital Marketing

Google Trends can be a valuable free tool in content marketing. It can be used in your content marketing strategy to …

Remarketing has become an effective way to nurture the 98% of prospects who’ve shown interest in your products or services …

Using geographic keywords on your company’s website pages and blog posts can help match your content with the most relevant …

The balance between the data needed to market effectively and the consumer’s right to privacy is a delicate one. If …

It’s the year 2020. It’s now been many years since the internet first revolutionized the way we market our businesses …

A State of Marketing report from 2016 (based on input from nearly 4,000 marketing leaders) predicted that marketing executives would be spending …

During the last 15 years, marketing has evolved from consumers primarily relying on their desktops for information on the web …

Whether you’ve heard it before or not, building an email list is still an essential part of any successful business. …

While multi-channel marketing is a well-established marketing method, omnichannel marketing, its evolved cousin, is starting to take over. According to …

Email marketing is highly effective, affordable, and (importantly) reusable. A successful email marketing campaign can be repurposed, so you can …

Knowing your market size is one of the most important components of any strategic marketing plan. Determining the size of …

Marketing is an essential part of a successful business, and the structure of the marketing team within a company will …