How to Monetize Your Email List
Whether you’ve heard it before or not, building an email list is still an essential part of any successful business. …
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Omnichannel Marketing is Overtaking Multichannel Marketing — Here’s What That Means for You.
While multi-channel marketing is a well-established marketing method, omnichannel marketing, its evolved cousin, is starting to take over. According to …
From Subject Line to Signature: Crafting the Perfect Email
Email marketing is highly effective, affordable, and (importantly) reusable. A successful email marketing campaign can be repurposed, so you can …
What’s the Ideal Marketing Team Structure?
Marketing is an essential part of a successful business, and the structure of the marketing team within a company will …
Common Email Marketing Blunders – and How to Handle Them
To paraphrase – and slightly butcher – Mark Twain, rumors of email’s demise for marketing purposes have been greatly exaggerated. …
5 Steps That Ensure A Thorough Marketing Research Process
Even though your business is always evolving, there’s one thing that will remain the same: the need to conduct marketing …
Smart Ways to A/B Test Your Content
Source There’s always some degree of unpredictability with content, even if it’s well-written and peppered with the images, videos, and …
Use Storytelling to Create a Brand They Can’t Live Without
Whether huddled around a campfire, listening to ghost stories that chill us, or drifting off to sleep while imagining the …
7 Integral Dos and Don’ts of Email Marketing
If you don’t have a giant marketing budget to play around with, you can pretty much write off making it …
Five Elements of a Download-Worthy Lead Magnet
If you want more people to see your content and buy your products, you need more contacts. It’s a simple …
Where to Spend Your Digital Marketing Budget in 2019
If you’ve pushed off planning your 2019 digital marketing budget, it’s time to allocate that cash. As 2019 draws closer, …
What the Shift from Google AdWords to Google Ads Means for Your Business
If you’re a business owner, business manager, or marketing specialist, then you have probably heard of the changes coming to …