retail copywriting

The Importance of Tone in Retail Copywriting

You already know that professional, high-quality copywriting is an important part of any retail company’s overall marketing strategy. Without it, companies would have a difficult time branding their company and connecting with customers. Tone is just one aspect of a company’s copywriting efforts that has a significant impact on how customers experience a company. Here …

Can Google Docs Replace Your Need for Microsoft Word?

Many small business owners and freelancers look for ways to save money and streamline their operations. One area that many business owners try to skimp on is commonly used office programs and tools such as Microsoft Word. For some business owners, the free version of Google Docs is more than enough to replace their need …

How to Turn Trending Topics into Amazing Content

News feeds, the most common source of trending topics online, are prominently featured on mobile devices and social media sites. Because of this high visibility, content that has a lot of online buzz often sparks conversations and encourages sharing. So, it makes perfect sense for marketers to try and find a way to turn trending …

Whataburger

Whataburger Uses Social Media Savvy to Build a Fast Food Cult

It’s the usual post-landing ritual for most of my friends who visit Texas. The plane empties, you grab your bags, and you pile into a friend’s car. You say, “Take me to Whataburger.” But your friends are probably already on it, letting their ids and their appetites guide them to the incandescent orange and white …

slack

How Slack Used Customer-Centric Copywriting for Extraordinary Growth

Slack is an organizational tool that brings teams together for more productive work. This valuable platform is used by businesses of all sizes around the globe. Although a popular and integral part of today’s workplace, Slack had to work diligently to secure its place within organizations around the globe. How did they accomplish this? Through …

freelance writing

Freelance Writing 101: How to Get Gigs

So you’ve decided to turn your love and/or talent for writing into a freelance writing career? Welcome to the club, my friend! As you’ll soon learn, working as a freelance writer has the potential to be one of the most rewarding experiences of your life…when done correctly, that is. Like any other “freeform” career (take …

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