Can Google Docs Replace Your Need for Microsoft Word?

Many small business owners and freelancers look for ways to save money and streamline their operations. One area that many business owners try to skimp on is commonly used office programs and tools such as Microsoft Word. For some business owners, the free version of Google Docs is more than enough to replace their need …

How to Turn Trending Topics into Amazing Content

News feeds, the most common source of trending topics online, are prominently featured on mobile devices and social media sites. Because of this high visibility, content that has a lot of online buzz often sparks conversations and encourages sharing. So, it makes perfect sense for marketers to try and find a way to turn trending …

b2b vs. b2c

B2B vs. B2C Enterprises: Are They Very Different?

If you’re in the world of business or marketing, you’ve likely heard the phrase “B2B vs. B2C.” If you haven’t heard it before, it may be easy to write it off as business mumbo jumbo — jargon that high level marketing professionals use to sound intelligent. That’s not really the case. If you’ve never learned …

writer's thesaurus

Why Every Content Writer and Editor Should Own a Writer’s Thesaurus

Like the letters R, S, T, L, N, and E in a “Wheel of Fortune” puzzle, the same words appear repeatedly in content writing. These include boost, effective, essential, increase, offer, and provide. We know Stephen King’s book “On Writing: A Memoir of the Craft” advised aspiring writers to throw away their thesaurus and use …

content editing mistakes

The Most Common Newspaper, Magazine, and Content Editing Mistakes

In their rush to be first to report a story, newspapers and magazines are making more and more mistakes. Worse, content writers and editors are picking up publications’ bad habits by osmosis. It’s one thing for writers to commit grammar, punctuation, and AP style faux pas, it’s another for editors to let them slide. Continue …

content editing

Content Editing 101

Editors are supposed to help package how content is presented to an audience. The key word is “help.” They aren’t supposed to rewrite the content. As textbook “Contemporary Editing” said, “Good editing lets the writer’s voice be heard. Great editing helps that voice sing.” Plus, editors can learn a thing or two from writers who …

punctuation mistakes

The Most Common Punctuation Mistakes in Content Editing

Think you know where to place a comma? You may be surprised to learn otherwise. Contemporary Editing recommends that when in doubt aspiring editors should out leave punctuation marks. Perhaps the problem is too few copy editors doubt themselves. Below are the some of the most common content editing errors and punctuation mistakes we see. …

content editing

Content Editing Checklist for ContentWriters

Content writers accept half a dozen to a dozen posts at a time. When they get into a groove, they write and write and write, so they don’t forget their best ideas. Understandably, they may lose focus on the topic they were assigned or the sentence they were writing. As an editor, it’s your responsibility …

Traditional Advertising vs. Content Marketing

Traditional Advertising vs. Content Marketing

With any business, it’s important to get your name and products in front of the right people. Traditional advertising methods like radio spots and television ads have topped the marketing strategies for a long time—but with so many people online these days, marketing is moving in a different direction. Content now plays a huge part in …

123

Pin It on Pinterest