blog engagement

Easily Increasing Blog Engagement on Your Company Website

You come up with great content that is sure to attract and inspire. Unfortunately, that’s not enough. A good company blog has to do more than just that. For one thing, it needs to be able to easily draw in readers so that it will bring your business the attention it deserves. But, it also …

Fitness Industry Content marketing

How the Fitness Industry is Dominating the Content Marketing World

When you think about industries that are conquering content marketing, one industry rules them all: the health and fitness industry. This industry takes advantage of content marketing like no other. Let’s take a look at how the fitness industry is dominating the content marketing world. Understanding How the Fitness Industry Operates Before we dive into …

Content Marketing ROI

Content Marketing ROI: How Long Does It Take?

Content marketing is different from traditional advertising in many ways, and one key difference is that it’s a long-term proposition. While you might create an ad to promote a sale or draw attention to a particular service in the short term, content marketing has a cumulative impact and may require a greater investment up front …

Content Marketing

The Biggest Content Marketing Mistake Most Brands Make — and How to Fix It

Content marketing seems like pretty straightforward business. You brainstorm a content plan and then you create the posts, right? How hard can this be? Unfortunately, this mindset is the downfall of many. There is much more to creating effective content marketing plans and posts than just knowing how to read and write. In fact, content …

New Content Marketing Plan

The Price is Right: Budgeting for a New Content Marketing Plan

You’ve heard that content marketing is the next great thing you can do for your company, so you’ve decided to take the plunge. You’ll try it out. But first you need to know what is involved. After all, a content marketing plan isn’t just one or two blog posts a month. Rather, you need a …

company blogging

The Surprising Benefits of Company Blogging You Need to Know

You’ve likely been hearing a lot about blogging, and how more businesses than ever are using blog posts to communicate with both current and potential clients and, ultimately, boost their sales. If you’re feeling a bit confused or behind the times with this trend, don’t fret; we’ll help you understand why more brands are blogging …

Build a Blog Audience

Build an Audience for Your Blog

People are fickle and hard to figure out. For example, people who hate sports and know nothing about football watch the hours-long Super Bowl for the ads, but those same people subscribe to Dish Network’s AutoHop feature, so their favorite TV shows are recorded without the ads. Similarly, you’ve undoubtedly attracted loyal customers who write …

Fashion Blogging

Why Fashion Businesses Should Embrace Long-Form Blog Content

As a fashion business, you have the opportunity to create all types of content. From instructional videos to blog posts recapping the latest NYC Fashion Week, you have the content world in the palm of your hands – or the keyboard of your laptop. However, one form of content that fashion businesses need to leverage …

Freelance writing tips

How to Be a Successful Freelancer: What’s More Important Than Being a Good Writer

When I was a struggling wannabe writer, quivering in front of my keyboard, I had one goal, one r’aison d’etre (reason for being, as the French say): To be a writer. Indeed, my early goals were vague at best. But the dream remained constant and I have been publishing on and off for years. In …

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