What’s Better Than a Listicle?

I considered calling this piece “Ten Reasons Not to Write List Articles,” but I didn’t. I didn’t write this type of article for several reasons: I want to make a real impression; I want this article to be something beyond a collection of trivial facts; I want to inspire a share or two via social …

How to Find the Ideal Influencer for Your Brand

Just as customers trust online reviews, they also trust influencers. In fact, Nielsen reported that 92 percent of people trust recommendations from individuals (even if they don’t personally know them) over brands. Influencers are individuals with a significant following on social media and/or online. These social media accounts regularly create written content, visual posts, and …

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