Blogging

Blogs have long proven to increase engagement with outside customers, build trust, increase external visibility, and increase sales. According to Forbes, businesses are in the minority if they don’t blog. Could companies be missing out on a big opportunity to increase employee engagement if they don’t utilize a company blog on their intranet? Having an …

Before you write a blog post, you need a topic. If you’re struggling with writer’s block, you can try finding fresh ideas in your old blog posts. They’re a goldmine for your brain if you know how to use them properly. When you’re looking for inspiration, here are five simple steps for turning old blog …

The main problem with web content: We’re all drowning in it. Google searches on popular topics return hundreds, thousands, even millions of results. Each hit might represent a single, separate effort to attract and influence. Most fail in that mission. These days, web content is a raging river of beige water. It’s hard to stand …

I considered calling this piece “Ten Reasons Not to Write List Articles,” but I didn’t. I didn’t write this type of article for several reasons: I want to make a real impression; I want this article to be something beyond a collection of trivial facts; I want to inspire a share or two via social …

My first published web content article still gets a flurry of clicks over a two-week period every few years. It happens even now – two decades after it was first published. The topic: How everyone has their bad days, even James Bond. A dream job only seems like a dream from the outside. Once you’re …

It doesn’t matter who you are, every blogger on the planet prays to have viral content. Likes and shares equal subscriptions and conversions. One viral post can even launch a person into a business they weren’t trying to be in. But you need more than cute puppies with babies to make content go viral (though …

There are many things you’ll have on your to-do list if you want to increase your odds of being a successful freelance writer. Other than possessing a natural ability to turn the written word into awesome content and a firm grasp of grammar and spelling, you’ll also need to find creative ways to showcase your …

Just as customers trust online reviews, they also trust influencers. In fact, Nielsen reported that 92 percent of people trust recommendations from individuals (even if they don’t personally know them) over brands. Influencers are individuals with a significant following on social media and/or online. These social media accounts regularly create written content, visual posts, and …

If you missed out on our list of five important things to consider before pitching an article, before you write your next pitch, someone should let you know that most pitches aren’t that great. But don’t fret; there are a couple sure fire elements of a pitch you can incorporate to keep yours from landing …

As writers, bloggers, and content strategists with a gift to the world, we take pride in being marketers, not salesmen. Though the end game is to get the reader to buy in or subscribe to whatever the subject matter is, that doesn’t give you the right to treat your blog like the sales floor of …