Author: Rachel P.

Keywords are an integral part of any content strategy, and site owners can often end up misusing them. There are several facets to …

Americans are facing a prescription drug crisis. With few or no public options to battle drug prices that have spiraled …

The digital world changes and disrupts everything from hailing a cab to putting food on the table. Now, it’s even …

Whether you’re a solopreneur or a lean entrepreneur, you have to get the word out about your startup in order …

Getting high placement in search results and having your content shared and linked to frequently are signs that your content …

Now that another tax season has passed, it’s a time of year that many tax professionals breathe a sigh of …

In short, yes! In comparison to other types of marketing like social media and ad campaigns, content marketing is ultimately …

Customer journey mapping is often overlooked by marketers but is actually a tool that can help form a solid content …

Keywords are an important facet of content strategy and writing. But there are a few pieces of the puzzle to …

When it comes to creating content for tax professionals, the information conveyed in content intended for your professional peers may …

Tax professionals are needed year-round for all kinds of issues, ranging from tax return preparation to solving problems with the …

Infomercials are no longer in the realm of late night network TV that you leave on just so the house …