Michelle began freelancing after 8 years of marketing within the travel and entertainment industry. Her studies embody journalism and fine arts, and her background includes copywriting, brand development and social media management for everything from small businesses to global corporations. Fun fact: Michelle loves photography and used to be a professional dancer.

southwest airlines

Behind the Business – Southwest Airlines

Southwest Airlines has established itself as a leader in aviation, company culture, and business integrity. Throughout the country’s economic ups and downs, Southwest Airlines remains strong with faithful travelers and unmistakable branding. So what is it about this iconic airline that makes it so successful and its patrons so loyal? We’re breaking it down… History …

gain attention from travel brands

How Bloggers Can Gain Attention From Travel Brands

Engage on Social Media This is the easiest and most popular way to gain attention from travel brands you want to work with. Airlines, hotel chains, travel products, visitor’s bureaus and more all have their own social media accounts. Make sure you are following your favorites and commenting on their activity. Leaving genuine comments on …

Cliché Travel Topics

Cliché Travel Topics To Avoid If You Want To Stand Out

Packing Tips Whether you’re trying to reduce the number of items in your carry on, sharing new techniques for fitting more into your carry on, or sharing the trendiest items to have in your carry on, packing tips are cliché travel topics every travel writer has covered time and time again. While this is a …

travel site

Keywords & Tactics To Increase Traffic To Your Travel Site

Keywords and SEO Keywords are the best weapon to use if you want to increase traffic to your travel site, and there are a variety of tools you can use to optimize your keyword usage.  If you haven’t yet created a Google Analytics account for your website, do it now. Utilizing a tool like this will …

travel trends

5 Travel Trends You Should Be Writing About

Digital Careers The future of our corporate world is looking very digital. Many professionals will be working remotely in the near future and therefore can be anywhere in the world at any time as long as they have a computer and access to the Internet.  As a travel writer and/or freelancer, you have experienced travel …

social media trends

Social Media Trends To Watch – Visuals And Influencers Are Taking Over

Video Today’s consumers want clear and concise information without the lollygagging. They want brands to get to the point without the noise. In a nutshell, if you can’t capture your audience’s attention immediately, chances are extremely high that they will never get the message you want to convey. According to an article on Inc.com, 84% …

social media analytics

Understanding Social Media Analytics

It’s nearly impossible to mention today’s marketing strategies without also mentioning social media. Engagement campaigns are somewhat mute without the use of platforms like Facebook, Twitter, Instagram and YouTube. Even more so, social media has proven to be such a powerful too, that there are now ways to maximize messaging and industry presence with tactics …

social media following

6 Key Elements for Growing Your Social Media Following

Passionate Content Ironically, social media is not entirely “social”. What I mean by this is, people may like, comment or share content with others through their social media profiles, but they’re primarily watching alone. In the morning, on our lunch break, before bed, when we’re board, we escape to social media to find something we …

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