7 Online Portfolio Builders for Writers
Some of us remember a time when content writers used physical portfolios to showcase their work. They’d assemble hard copies of published …
Author: Lisa B.
Lisa B.
5 articles
Lisa is a word nerd who writes promotional, informational, and business collateral for clients around the world. Formerly the staff writer for Lincoln Center for the Performing Arts and promotion copywriter for New York Magazine, she has worked in television, higher ed, nonprofits, media relations, marketing, and other industries. She is also a freelance musician in the New York City area.
5 articles published by Lisa B.
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Email Subject Lines that Pop
Email marketing analytics occupy a parallel universe in which “numbers people” parse every conceivable metric and talk about things like …
Researching a Story? Know What Sources to Trust
I was recently asked to write a short article for a client. The assignment: oyster bars in Boston, 250 words. …
The Difference Between Meh and Wow: Common Content Writing Pitfalls
One of the lessons I’ve learned as a writer and editor is that everyone makes misteaks. (Ha ha, you saw …
Press Release Boot Camp
If you’re tasked with writing a press release, you’ll want to craft a top-quality document that does the job effectively. …