New Restaurant? What’s Your Value Proposition?
In the culinary marketing world, your food is your content. The quality of your product becomes fodder for online conversations, …
Author: Brian G.
Brian G.
2 articles
Brian lives in New York City with his wife, infant son, and pit bull / beagle mix. He has an MBA from the University of Chicago Booth School of Business, works in the beer industry, and can't stop writing. In addition to numerous published blog posts, he also penned the quick-reading ebook Mindfulness at Work: A Book About Zen and Sometimes John Wooden.
2 articles published by Brian G.
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Buyer Personas in Sports Marketing
An effective marketing campaign, in any industry, requires laser focus on the targeted audience. The sports marketing industry is interesting because …