Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

The Future of Social media

What is the Future of Social Media After 2016?

Think about when you created your first Facebook account. What about your first email account on AOL? Perhaps you had a Myspace or Live Journal account. Now think about how social media functions today. A completely different world, right? Social media is a rapidly developing and expanding industry that will continue to create and leverage …

fashion content strategy

Hashtags + Social Media = Lifestyle Brand Marketing Success

If you log on to Facebook, Twitter, and Instagram, you will see hashtags everywhere! Hashtags are terms, phrases, and words prefaced by the pound symbol. Just a few years ago, this online phenomenon was nowhere to be found. No one had a true grasp on how to use them or how they could be leveraged …

Fashion Blogging

Why Fashion Businesses Should Embrace Long-Form Blog Content

As a fashion business, you have the opportunity to create all types of content. From instructional videos to blog posts recapping the latest NYC Fashion Week, you have the content world in the palm of your hands – or the keyboard of your laptop. However, one form of content that fashion businesses need to leverage …

Fashion SEO techniques

Everything Lifestyle Brands Need to Know About SEO

As a lifestyle brand, company, or website, you might think that the best way to get new and returning traffic to your website is through social media. While social media is and will always be a viable marketing channel for lifestyle brands, you cannot forget about SEO! What Is SEO? SEO, which stands for “search …

fashion email marketing tips

Four Ways Fashion Businesses Can Leverage Email Marketing

We have thrived off of email ever since the world first heard: “You’ve Got Mail!” We rely on email to communicate with our coworkers, family members, friends, and more. Without email, who knows what the world would be like today? Businesses traditionally used email internally, but they now understand the importance of leveraging email marketing. …

Fashion Marketing

Six Types of Content Fashion Brands Should Use Today

Have you ever heard of content marketing? As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” With this definition in mind, what valuable, relevant, and …

SEO strategy

How to Find and Leverage Keywords for Your SEO Strategy

In today’s fast-paced world, your content needs to be found by the right audience or else it’ll never be seen. One way to accomplish this is via SEO (search engine optimization), which is the process of ensuring that your content appears in search engine results for specific keywords and search queries. One of the first …

Link Building

The Beginner’s Guide to Link Building for SEO

When launching an SEO campaign, link building should be one of your top priorities. In the past, SEO professionals emphasized this ranking-improvement tactic. Today, it’s still a crucial part of any search engine optimization and marketing strategy, but it involves a much more ethical approach than the aggressive approach of yesteryear. Why Link Building Is …

SEO strategy

Want Your Content to Rank? It Has to Meet These Three Factors

When ranking websites, search engines call upon numerous factors to mathematically determine the order of results. From keywords to site authority, the list goes on and on. In recent years, the way that users can interact with content has become a significant SEO ranking factor, so now content creators and website designers need to consider …

SEO strategy

A Quick Introduction to On-Page SEO Techniques

Achieving high rankings is no easy feat. With search engine algorithms adapting to meet the evolving needs of users, the basics of search engine optimization (SEO) change frequently. Despite the constant shifts and introduction of new tactics, one area of SEO has remained the same: The importance of on-page SEO. On-page SEO refers to the techniques …

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