Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

Content Marketing

4 Outdated Content Marketing Practices You Need to Avoid

Content marketing isn’t a new form of marketing, but it certainly has become increasingly popular over the past few years. Businesses and brands of all types are embracing content marketing and running with it. This often leads to uninformed businesses attempting to create, distribute, and leverage content — without having any background or experience in …

Why Video and Written Content Will Always Prevail

Doesn’t it seem as though there’s a new form of content announced and celebrated every other month? The rapid expansion and advancement of what marketers are able to do with content is simply extraordinary. From virtual reality technology to interactive content online, marketers are continuously discovering newfound technologies and finding new ways to reach customers …

Interactive Content

9 Types of Interactive Content Brands Should Explore

The next frontier in content marketing is interactive content. Customers no longer want to simply purchase a brand’s products. They want to interact with the brand, build relationships with the brand and ultimately trust the company behind that brand. Interactive content allows customers to engage with a brand in some shape or form. There are …

Content Marketing

Leverage These Content Marketing Trends Before the Year is Over

Content marketing trends change every year. With new technology introduced, new user demands and the latest social media advancements, marketers need to adapt to the trends in order to make the most out of their yearly budget. 2016 is more than half over and we’ve already seen some exceptional trends so far this year. Will …

The Future of Social media

What is the Future of Social Media After 2016?

Think about when you created your first Facebook account. What about your first email account on AOL? Perhaps you had a Myspace or Live Journal account. Now think about how social media functions today. A completely different world, right? Social media is a rapidly developing and expanding industry that will continue to create and leverage …

fashion content strategy

Hashtags + Social Media = Lifestyle Brand Marketing Success

If you log on to Facebook, Twitter, and Instagram, you will see hashtags everywhere! Hashtags are terms, phrases, and words prefaced by the pound symbol. Just a few years ago, this online phenomenon was nowhere to be found. No one had a true grasp on how to use them or how they could be leveraged …

Fashion Blogging

Why Fashion Businesses Should Embrace Long-Form Blog Content

As a fashion business, you have the opportunity to create all types of content. From instructional videos to blog posts recapping the latest NYC Fashion Week, you have the content world in the palm of your hands – or the keyboard of your laptop. However, one form of content that fashion businesses need to leverage …

Fashion SEO techniques

Everything Lifestyle Brands Need to Know About SEO

As a lifestyle brand, company, or website, you might think that the best way to get new and returning traffic to your website is through social media. While social media is and will always be a viable marketing channel for lifestyle brands, you cannot forget about SEO! What Is SEO? SEO, which stands for “search …

fashion email marketing tips

Four Ways Fashion Businesses Can Leverage Email Marketing

We have thrived off of email ever since the world first heard: “You’ve Got Mail!” We rely on email to communicate with our coworkers, family members, friends, and more. Without email, who knows what the world would be like today? Businesses traditionally used email internally, but they now understand the importance of leveraging email marketing. …

Fashion Marketing

Six Types of Content Fashion Brands Should Use Today

Have you ever heard of content marketing? As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” With this definition in mind, what valuable, relevant, and …

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