Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

positive brand reputation

6 Ways to Keep a Positive Brand Reputation in the New Year

In today’s digital world, news about your brand can travel fast. Between social media, the news, and other technological advancements, consumers can find out about brand happenings almost instantly. While the news about your company is hopefully positive, this is not always the case. Brands have to actively work on keeping their positive brand reputation …

fake news

How Should Companies Deal with Fake News in 2017

If the year 2016 taught us anything, it’s that we need to be on the lookout for fake news in 2017. While consumers digest untrue news stories, brands have the potential to fall victim to this phenomenon. With the freedom the Internet provides, anyone can put out a fake news story. Celebrities understand this best. …

Distinguish fake news

How to Help Customers Distinguish Fake News Online

Fake news has been around for quite some time. From tabloids about celebrities to gossip websites, there’s absolutely nothing new about this now seemingly omnipresent phenomenon. However, with technological advancements and the instantaneous nature in which we receive our news, distinguishing fake news from the truth has become harder than ever. Seemingly credible websites share …

Why PR and Social Media Need to Be Even More Cohesive in 2017

When brands began flocking to social media, companies began to ask if there was still a need for a public relations department or outside agency. Overwhelmingly, the answer was always yes. As defined by the PRSA, public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Sounds a …

negative online reputation

4 Best Practices for Transforming a Negative Online Reputation

Thanks to today’s highly technological society, one wrong move can find your brand with a negative online reputation. With customer rating systems, the possibility of going viral, and live video, brands have to watch their every move in fear of garnering negative reviews. However, negative reputations can be transformed with a bit of hard work. …

influencer marketing

Is 2017 the Year of Influencer Marketing?

In short, yes. Influencer marketing has evolved over the past few years, and now it’s a strategic marketing technique used by brands all around the world. 2017 is poised to be the year where influencer marketing soars. Will your brand use influencers and their immense reach in the coming year? Influencers Control Word-of-Mouth Marketing For …

social media networks

Which Social Media Networks to Focus on (and Which to Ditch) in 2017

Doesn’t it seem like there’s always a bright and shiny new social media platform at the beginning of the year? With so many social media platforms available to consumers and brands, it’s difficult for companies to determine where to best focus their efforts. In 2017, make sure your brand chooses these social media networks to …

messaging customers

Messaging Customers on Live Chat—Should You Engage in the Conversation?

Over the years, customer service has (thankfully) evolved. Can you believe that back in the day, people had to write letters to companies in order to file complaints or get support? Later, it was as easy as picking up the phone. Today, it’s far easier, thanks to live chat support. However, messaging customers isn’t as …

storytelling

Storytelling Will Continue to Reign Supreme Over Discounts and Sales

Have you noticed more videos in your social media feeds over the past few years? Have any of them been of car salesmen screaming into a camera? Or furniture stores blaring about discounts? Probably not. In today’s marketing landscape, storytelling will always triumph over discounts and sales. Why is this? Let’s explore. Customers Do Not …

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