Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

influencer marketing

Is 2017 the Year of Influencer Marketing?

In short, yes. Influencer marketing has evolved over the past few years, and now it’s a strategic marketing technique used by brands all around the world. 2017 is poised to be the year where influencer marketing soars. Will your brand use influencers and their immense reach in the coming year? Influencers Control Word-of-Mouth Marketing For …

social media networks

Which Social Media Networks to Focus on (and Which to Ditch) in 2017

Doesn’t it seem like there’s always a bright and shiny new social media platform at the beginning of the year? With so many social media platforms available to consumers and brands, it’s difficult for companies to determine where to best focus their efforts. In 2017, make sure your brand chooses these social media networks to …

messaging customers

Messaging Customers on Live Chat—Should You Engage in the Conversation?

Over the years, customer service has (thankfully) evolved. Can you believe that back in the day, people had to write letters to companies in order to file complaints or get support? Later, it was as easy as picking up the phone. Today, it’s far easier, thanks to live chat support. However, messaging customers isn’t as …

storytelling

Storytelling Will Continue to Reign Supreme Over Discounts and Sales

Have you noticed more videos in your social media feeds over the past few years? Have any of them been of car salesmen screaming into a camera? Or furniture stores blaring about discounts? Probably not. In today’s marketing landscape, storytelling will always triumph over discounts and sales. Why is this? Let’s explore. Customers Do Not …

pop-up ads

Everything You Can Do Instead of Pop-Up Ads to Get the Sale

We’ve all been there. You visit a website and BAM! A pop-up ad interrupts your browsing experience. It’s the online version of the people at kiosks in the mall dousing you with perfume or pestering you about a “free” makeover. These ads are annoying and can deter a potential customer from making a purchase. There …

Holiday marketing etiquette

The Dos and Don’ts of Holiday Marketing Etiquette

The holidays are a special time of year for marketers. It’s a time of creativity and a time of stress (so many deadlines!). But most of all, it’s a time when marketing is at an all-time high. During this whirlwind of a season, it’s all too easy to forget about holiday marketing etiquette. Holiday marketing …

Customer Appreciation Campaign

How a Customer Appreciation Campaign Can Increase Holiday Sales

Everyone wants to feel appreciated, especially during the holiday season. The winter holidays are the perfect time to show your customers just how much you care about them. Although you don’t need to wait until December rolls around, a holiday customer appreciation campaign can increase your sales. What Is a Customer Appreciation Campaign? A customer …

Holiday marketing tactics

Top 4 Holiday Marketing Tactics to Focus on This Year

During the holiday season, marketers scramble to put together the best campaigns and strategies possible. Even the most organized of marketing departments can feel the immense pressure the holidays bring each year. Trying to accomplish too much during the holiday season can result in poorly produced marketing campaigns, lackluster results, and unhappy marketing departments.  Instead …

Email Marketing Campaign Ideas

Email Marketing Campaign Ideas for the Holiday Season

While it may seem as though an email is the last thing anyone would want during the holidays, the fact is that email marketing is still one of top marketing tactics. Considering that 25% of all email sent during the year goes out during the holiday season, it’s time to start planning your email marketing …

Holiday copywriting tips

6 Holiday Copywriting Tips for Retail and eCommerce Brands

It’s that time of year again. The holiday season is here, and marketers everywhere are scrambling to get their campaigns out the door and in front of the masses. The key to a successful retail and eCommerce holiday marketing campaign is, of course, the copywriting. By using these holiday copywriting tips for your retail and …

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