Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

micro-content

The Importance of Micro-Content in a Long-Form Content World

Those in the content marketing industry understand the value of long-form content. Search engines and customers love in-depth content, making it an obvious choice for content marketers. While long-form content tends to rule the content marketing domain, the true MVP is micro-content. BuzzSumo defines micro-content as “any type of public or published content delivered in …

Mobile App

Does My Business Really Need a Mobile App?

Do you remember Apple’s 2009 commercial with the tagline, “There’s an app for that?” Just under 10 years ago, businesses wouldn’t have considered the possibility of having their own app. Today, more and more business owners are contemplating creating their own branded app. But before you drop thousands of dollars, ask yourself, “Does my business …

slack

How Slack Used Customer-Centric Copywriting for Extraordinary Growth

Slack is an organizational tool that brings teams together for more productive work. This valuable platform is used by businesses of all sizes around the globe. Although a popular and integral part of today’s workplace, Slack had to work diligently to secure its place within organizations around the globe. How did they accomplish this? Through …

blue bottle coffee

Blue Bottle Coffee: Gaining Loyal Fans and Educating Customers through Content Marketing

Do you like coffee? Of course you do. Have you noticed an abundance of coffee shops opening in your closest city? You probably have. But there’s something different about these coffee shops. You can’t quickly order a cup of coffee and dart out the door. Baristas like the ones at Blue Bottle Coffee don’t grab …

content marketing in college

What I Wish I Learned About Content Marketing in College

I was in college during the mysterious time period when social media for business was picking up and SEO was a confusing acronym few people understood. My marketing degree taught me a world of valuable lessons, from researching a target market to crafting a campaign that resonates. However, there are a few things about content …

freelance writer

You Don’t Need an English Degree to Be a Freelance Writer

Think you need an English degree to be a freelance writer? Think again. It’s a common misconception that every freelance writer, copywriter, technical writer, and content writer has an undergraduate degree in English. In fact, many of the professional writers I work with did not pursue a degree in English. I received a degree in …

death wish coffee company

Death Wish Coffee Company: Caffeinating Your Day and Your Social Media Feed

There’s no sense in sugar-coating it. I’m a coffee addict. I love to try new specialty coffees, experiment with brewing methods, and visit as many coffee shops as possible. However, there is one coffee company I’ve been dying to try: Death Wish Coffee Company. Like most people, I found out about Death Wish Coffee and …

travel brands

4 Travel Brands Winning at Content Marketing

With the introduction of content marketing, the way travel brands inspire customers to buy a plane ticket or book a hotel room has changed dramatically. Instead of offering deep discounts, brands now have to gain the trust and attention of their audience through excellent content. While it’s a difficult task, these four travel brands are winning at …

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