Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

Rehabilitation Center Marketing Parameters

Some businesses are lucky. They have the whole world of marketing at their disposal. They can, within reason, post everything and anything to their social media accounts, and they can write about a variety of topics using whatever tone or vocabulary they desire. Rehabilitation centers for addiction treatment, on the other hand, are a tad …

6 Ways Content Marketing Can Increase Rehab Center Admissions

Chances are you’ve heard of content marketing. It’s the latest buzzword, and it seems as though every business in every industry is using it. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, …

How to Find the Right Brand Voice as a Rehab Center

In any industry, healthy competition is a good thing and those in the rehabilitation and treatment industry understand just how much competition is out there. With so many treatment centers vying for the attention of potential patients and their loved ones, it’s imperative to find the right voice to differentiate your facility from other facilities. …

5 Tips for Using White Papers in the Medical Field

Have you ever considered using white papers as part of your hospital or medical practice’s marketing efforts? White papers are written content that provide great value to those in the field and patients who are looking for healthcare information. White papers can be used to accomplish a multitude of goals within the medical field, including: …

How to Use Brand Personas in Healthcare Marketing

Think about the many types of patients you have. They probably range from those who stay fit and care deeply about their health to those who only make an appointment when they’re gravely ill. Each patient has characteristics that help them make everyday decisions, such as which doctor or healthcare facility to patronize. Marketers leverage …

The Growth of Online Health Content over the Past Decade

Can you believe that 2006 was 10 years ago? In that time, online trends and Internet usage have changed greatly thanks to the advent of social media and smartphones. We now rely on the Internet for everything, including our medical and health needs. Over the past 10 years, content within the health and medical industry …

How Content Helps Build Relationships with Your Patients

Doctors, nurses, and medical professionals face an unfortunate stigma — patients often feel like they don’t have a relationship with their healthcare provider. The key to a successful medical practice is a strong patient-doctor relationship, so how do you create a bond with patients when you only see them a few times per year or …

Can Hospitals Use Content Marketing? Of Course!

Prior to having easy access to the Internet and WebMD, we all relied on doctors, encyclopedias, common knowledge, and even wives’ tales for our medical knowledge and advice. Today, we can open our laptop or pick up our smartphone, type our symptoms in a search box, and get immediate medical information. Consequently, patients are more …

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