Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

Marketing Analytics, Marketing Metrics

The 5 Most Important Content Marketing Metrics

Find any content marketing blog online (including this one!), and you’ll easily be overloaded with industry terminology, headlines proclaiming the latest trend in marketing, and graphs with confusing marketing data. What should you pay attention to when it comes to your own marketing? The following five content marketing metrics. Website Traffic Website traffic is the …

marketing metrics, glossary, marketing terms

10 Key Terms in Content Marketing

In order to make the most out of your content marketing strategy, you need to understand the data you’re attempting to analyze. There’s a whole world of content marketing vocabulary, but we’ll focus on 10 key terms. Buyer Persona A buyer persona is a specific segment of your target audience that you wish to target your …

Industry Research, Rehab Marketing

How to Use Industry Research to Promote Your Rehab Center

In the addiction treatment industry, researchers are constantly trying to understand why addiction happens and the best ways to rehabilitate an addict. This research is published for the public to read, for facilities to learn from and implement, and to help increase funding and awareness. However, some treatment facilities don’t realize that research can help …

Marketing, Social Media, Rehabilitation, Rehab Center

How to Identify and Target Your Rehab Center Audience Online

Marketing your rehabilitation center online only works if you position your brand in front of the right people. Otherwise, you’ll waste your time, energy, and money promoting your business to an ambiguous group of people who may or may not have a need for your services In order to elicit the best results from your …

Marketing your Rehab Center

5 of the Best Marketing Tactics for Rehabilitation Centers

With new marketing strategies, tricks, and tips popping up every other day, you might be inclined to try all that you can to see what elicits the best results. Unfortunately, this will eat up your entire marketing budget in the blink of an eye and worse, might yield no results! It is far more effective …

Will Social Media Increase Rehab Center Enrollment?

These days, it seems like every person and business is hopping on the social media marketing bandwagon — even those in industries that don’t seem to fit the social media mold. You’ve probably received email newsletters and seen online ads that tell you how social media marketing can drastically increase enrollment at your addiction rehabilitation …

How to Find the Best Rehab Center Keywords to Target

Whether your rehabilitation center is creating new website content or launching a new search engine optimization (SEO) strategy, utilizing the keywords that your target audience searches for is of critical importance. By including the right keywords in your marketing efforts, you’ll attract the exact target audience you want to inquire about your rehabilitation center. Types …

Rehabilitation Center Marketing Parameters

Some businesses are lucky. They have the whole world of marketing at their disposal. They can, within reason, post everything and anything to their social media accounts, and they can write about a variety of topics using whatever tone or vocabulary they desire. Rehabilitation centers for addiction treatment, on the other hand, are a tad …

6 Ways Content Marketing Can Increase Rehab Center Admissions

Chances are you’ve heard of content marketing. It’s the latest buzzword, and it seems as though every business in every industry is using it. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, …

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