Anne is a copywriter and digital marketing specialist currently residing in the Greater Nashville area. Originally from New England, she leverages her three top talents (writing, marketing, and coffee consuming) for businesses and brands of all sizes across the globe.Anne is a 2013 Marketing Communications/Advertising graduate from Western New England University in Springfield, MA. She credits her launch into writing to her legendary elementary school poem about pizza that wowed the judges and won the creative writing award in her school district.When not writing or working on marketing campaigns, you can find Anne at a coffee shop, exploring somewhere new, or training in martial arts as a 3rd degree black belt.

Brands Email Marketing

5 Brands That Are Conquering Email Marketing

If you’ve discovered this article, you must be looking for phenomenal email marketing examples for inspiration. Perhaps you’re trying to find brands with exceptional content, companies with unrivaled design, or just a general direction for your email campaign. These brands didn’t master email marketing overnight. It takes a lot of practice and patience to excel …

Email subject lines, email strategy, tactics ,marketing tactics

5 Pivotal Steps for Crafting the Perfect Email Subject Line

Did you know that 35% of email recipients open emails based on the subject line alone? Email marketing continues to be one of the best digital marketing tactics available to business owners. Considering that about one-third of recipients put an extreme amount of weight on the email subject line, it is imperative that you do …

Email Marketing, Email campaigns, marketing tactics,

6 Ways to Drastically Improve Your Email Marketing Results

It’s the thought on every marketing professional’s mind: How can I drastically increase my email marketing open rates and click-through rates? While there’s no magic answer that will skyrocket your metrics all the way to 100%, you can follow these tips to ensure that your email marketing campaign maintains a high performance: 1. Focus on …

Email Marketing Analytics

Measuring Your Email Campaign’s Performance with Email Analytics

Wouldn’t it be nice if every email marketing campaign we executed had a 100% success rate across the board? As much as we can dream, that will never happen. With so many aspects of a campaign to analyze, marketers keep tweaking an email marketing strategy until it elicits the highest possible return and/or results. But …

Marketing Data

Why Your Content Marketing Data Isn’t Always Right

In content marketing, there are two classifications of data: qualitative and quantitative. Quantitative data refers to measurable information, such as: The number of visitors your content has garnered within a specific period of time The percentage of website traffic from mobile devices The number of social media shares on Facebook a certain piece of content …

Marketing Analytics, Marketing Metrics

The 5 Most Important Content Marketing Metrics

Find any content marketing blog online (including this one!), and you’ll easily be overloaded with industry terminology, headlines proclaiming the latest trend in marketing, and graphs with confusing marketing data. What should you pay attention to when it comes to your own marketing? The following five content marketing metrics. Website Traffic Website traffic is the …

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