5 Tips on Gauging Content Performance with Google Analytics
Killer content is in. Question is, how do you know if your content is performing well, or just barely skating …
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Understanding Social Media Analytics
It’s nearly impossible to mention today’s marketing strategies without also mentioning social media. Engagement campaigns are somewhat mute without the …
9 Types of Interactive Content Brands Should Explore
The next frontier in content marketing is interactive content. Customers no longer want to simply purchase a brand’s products. They …
How Google Analytics Can Help Your Website
As a content marketing guru, you already know that you have to tailor your landing pages and blog posts so …
Why Should You Segment Customers?
The Marketing Donut provided one sound answer to that question: “When you are communicating a message, it will be more …
How to Use Buyer Personas
If your content marketing isn’t converting readers into customers, you may be overgeneralizing and trying to appeal to too many …
5 Tools You Need to Analyze Your Content Marketing
In order to generate the best content marketing results, you need to have the right tools at your disposal. The …